Ontwerpen & Zo, Rolsteeg 20A, Haarlem (2025)

16/06/2025

Commissioned by Amsterdamse Glashandel van Beemdelust B.V.

This company, specialized in sustainable glass solutions (particularly for heritage buildings) commissioned me to design their exhibition stand for the Monument trade fair. This annual event is a key meeting point for professionals in the field of historic real estate.

I had previously created an illustration for their brand Fineo, which was widely used across their marketing materials. They were so pleased with that design that they approached me again. This time to develop a visual concept for their new brands: VacuVerre, MonuVerre, and RenoVerre.

The challenge? To create something that echoed the original work, yet had its own identity. I chose to take a different direction, believing that a new concept deserves its own spotlight. This new illustration was inspired by warmth, elegance, beauty, and the feeling of comfort in your home or building.

It was a bold move, but one that paid off. The illustration received enthusiastic feedback and made a strong impression at the fair. The result was distinctive, eye-catching, and fresh. A project I’m truly proud of, and one in which I once again pushed my own creative boundaries.

13/05/2025

REBRANDING ASSIGNMENT Commissioned by LEPA

LEPA – the Live Entertainment Production Awards – is the only Dutch award show dedicated to the professionals behind the scenes of live entertainment. Every year, 13 awards are presented to honor excellence across the industry.

To mark its 10th anniversary, LEPA went through a full rebranding – and that’s where we came in. The former outdated tulip logo was transformed into a sleek, graphic symbol that feels both bold and distinctly Dutch. Playful shades of orange combined with classic navy blue created a fresh, powerful visual identity. One that seamlessly carries across all channels, from website to socials, from signage to stationery.

The result? A striking new look that reflects the growing impact of LEPA and helps put backstage talent front and center.

🌷 New look. Same mission. More recognition.
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📷Some of the pictures are taken by ©DennisBouman.

07/02/2025

Commissioned by outlet-insight.com

A strong, professional identity is the key to success. A logo alone won’t cut it. A complete package – from logo and color palette to typography and design elements – is essential. All documented in a brand bible: the ultimate guide to keeping your brand consistent and powerful.
Starting a professional journey? Or ready for a rebrand? You know where to find us!

04/01/2025

Happy New Year! A little late, I know, but this week didn’t exactly start off in style -waking up next to a toilet roll because the tissues ran out felt straight out of a bad Netflix show. But hey, from next week on, I’ll be back to full health and ready to kickstart 2025 with creativity on overdrive!

Last year, I had the pleasure of working on amazing projects -rebranding, marketing, graphic design, and my true passion, illustration. Together, they’ve given countless businesses a fresh start, a boost, or even a leap to the next level.

This year is already packed with exciting plans, but if your business needs some extra sparkle - whether it’s in marketing (social, digital, or print), concepts, design, rebranding, or illustration - drop me a message. Let’s make your brand shine as mine golden boots! ✨

A huge thank you to my clients from the past year. I’d like to take this moment to let you sparkle a little extra:
nl .nederland leonardohotelamsterdam, healthcareauditing, archipollbv, lucidea, jackobsleather, doordropmedia

13/12/2024

Christmas overload! ✨🎄🚗💨✨

Another stunning Christmas card, beautifully designed and illustrated on behalf of HealthCare Auditing.

🎄

02/12/2024

It’s always a challenge to surpass yourself, but I believe we’ve done it again. Both the client and I are absolutely thrilled with this illustration for the Jakobs Leather Christmas card. Swipe for the result —>     Commissioned by Jakobs Leather for Longchamp, Paris

22/11/2024

Throwback to the ‘90s! Recently, my friend Liesbeth sent me these photos, though a bit tattered since the album pages had stuck together over time.

It was 1994. I had just graduated from the Montaigne fashion academy and was at the start of my career. Shortly before our trip to Orlando in the US, I landed a job at Nike’s headquarters in Hilversum as an illustrator for their clothing collections. My new employer, however, wasn’t exactly enthusiastic about vacation plans - back then, traveling wasn’t seen as broadening your horizons’, unfortunately.

Liesbeth worked at a travel agency and had received two tickets as a gift. I moved heaven and earth to make it work. After a lot of pleading, I managed to get a whole week (!!!) off. It was short, but we made the most amazing memories during that special trip.

Regrettably, we didn’t have iPhones back then to capture every detail, so we’re left with these few in bad state treasures that now come with a kind of vintage filter, courtesy of time. And as you can see, we’ve only grown wiser since then—and not a day older... right? 🌞👙🏝️

05/11/2024

Commissioned by . Creating a brand identity is always a rewarding challenge. Diving deep into the vision, collaborating closely with the client, and ultimately seeing the polished result that gives a tremendous boost to a young company’s professionalism - it’s all part of the magic. Wishing you every success with your new venture and stunning brand identity! ____

PKnCo’s core values are strength, energy, value, openness, honesty, guidance, calm, approachability, change, togetherness, balance, focus, growth, organic, and clarity. These are the ingredients used to develop the logo.

Symbolism of these core values. The Honesty plant (Lunaria), whose English name literally means ‘honesty,’ serves as a metaphor for trust and transformation. Just like the visible seed within the leaf of this plant, everything is already within you. You can trust in that. When facing change, you don’t need to know exactly what comes next. The Honesty plant also symbolizes the courage to look honestly at one’s own shadow. That’s where your development lies, moving from fear to trust.

The lighthouse is a beacon of light and hope, helping to find the right path in darkness. It also stands as a symbol of stability and direction, even amidst the most turbulent waters.

A play of lines creates movement. Horizontal lines evoke calm, peace, and community. Vertical lines encourage action and convey courage and strength. A diagonal line appears dynamic and creates speed, while a wavy line radiates energy.

Blue is associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and the sky.
Beige stands for warmth and structure, simplicity, neutrality, accessibility, harmony, and relaxation.

04/10/2024

Beer label design. Cheers! 🍻 🏎️💨🖤

27/09/2024

De Gekroonde Merlet, a small brewery but magnificent in beers. The perfect blend of a refined, professional brand and a remarkable product has resulted in a winning formula. Last year, De Gekroonde Merlet proudly claimed the title of Best Bock Beer of 2023. And who wouldn’t feel a little proud when one of your clients achieves that?

Not only do they brew exceptional beer, but they also collaborate with brewery De 7 Deugden, a social enterprise where this delicious beer is crafted by people for whom a job elsewhere may not come so easily. 🍻✨💛

Together, we’re making the world a little more beautiful - and tastier!

20/08/2024

Peaceful mind, grateful heart! 🤍

17/07/2024

Rebranding voor Essenza Garganica
Limoncello del Gargano

Commissioned by Il Passatore Vini

No matter how high-quality your product is, sometimes a rebranding is necessary. This fantastic Limoncello del Gargano (which I have, of course, tasted) is made in Italy by a winemaker who pays no attention to marketing, believing that customers only care about the ‘inner quality.’ Nowadays, quality alone is not enough; appearance matters too. That’s why my client, who imports this wine from Italy and is a big fan of this product, believes this limoncello deserves branding that matches its quality and has asked me to design it. The result is dangerously delicious... both inside and out. 🍋🍸💛✨

Swipe —> to discover before

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Ontwerpen & Zo

16/06/2025

13/05/2025

07/02/2025

04/01/2025

13/12/2024

02/12/2024

22/11/2024

05/11/2024

04/10/2024

27/09/2024

20/08/2024

17/07/2024

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