Ontwerpen & Zo

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Nederland
Haarlem
Ontwerpen & Zo

Concept | Design | Illustration Design Studio

21/05/2026

An assignment within the world of art and culture always feels like a gift, especially when you’re given complete creative freedom, when the design is allowed to colour outside the lines. In this case, it turned into a delightfully offbeat little piece of art, cut up in pieces :)  The brief: to create the visual communication for a one-act play about Keetje Hodshon. A dream project, really. I’ve always had a deep love for culture and history and what makes it even more special is that from my rooftop terrace, I look out over her beautiful historic city palace along the Spaarne.  The performance takes place on Sunday, May 31. Will you join us? Before and after the show, you’ll have the rare opportunity to explore the beautifully preserved period rooms of the Hodshon House.  Tickets are available via www.khmw.nl

29/04/2026

Illustration & flyer design for the staged reading 93 Minutes, commissioned by (writer, comedian, presenter and more).

At times moving, at times laced with humor, 93 Minutes is a play about what it means to live a ‘well-lived life’ and to die with dignity. From love to friendship, from family to career: when every minute counts, you’re brought back to the very essence of life.

What do you say… What do you ask… What do you speak about… …when every minute counts?

02/01/2026

Dear readers, As the year gently closes, 2025 reveals itself as a truly beautiful chapter for Ontwerpen & Zo. A year filled with creativity, connection and gratitud for my dear friends, my family, and especially the wonderful clients who make this journey so meaningful.

Among many inspiring assignments (which I’ll be sharing with you in the coming weeks), this illustration commissioned by Jakobs Leather for Longchamp holds a special place in my heart. Fashion, after all, has a way of making it beat just a little faster.

To all of you: May the new year bring fresh dreams, quiet wishes, unexpected chances, cherished moments and beautiful adventures. ✨

🖤 A big thanks to my clients:
Jakobs Leather
Het Haartheater
SThree
Cordemeijer
Haarlem Canal Tours
DMC Makelaars
LEPA
Treat Eventmakers
Lunchroom van Wort
DFF Ventures
Human Design Netherlands
Health Care Auditing
Lilo Ceramics
Pieter Pot
Ripple
Il Passatore Vini
Leef Makelaars
Curious You
Doordrop Media
Brouwerij De 7 Deugden
De Gekroonde Merlet
De Slagersdochter
Philip Walkate
Brouwerij Bennebroecks
BBrainwave
Favourite

24/10/2025

In the blink of an eye, an another year just slipped away. Thank you for all the lovely, funny, and heartfelt messages, the beautiful thoughtful gifts, and above all, the precious memories I’ll treasure most. Cheers to another year of inspiration, laughter, late-night talks, and endless toasts with the wonderful friends and family who make life so beautifully. Bring on the next chapter! ✨🍸

16/06/2025

Commissioned by Amsterdamse Glashandel van Beemdelust B.V.

This company, specialized in sustainable glass solutions (particularly for heritage buildings) commissioned me to design their exhibition stand for the Monument trade fair. This annual event is a key meeting point for professionals in the field of historic real estate.

I had previously created an illustration for their brand Fineo, which was widely used across their marketing materials. They were so pleased with that design that they approached me again. This time to develop a visual concept for their new brands: VacuVerre, MonuVerre, and RenoVerre.

The challenge? To create something that echoed the original work, yet had its own identity. I chose to take a different direction, believing that a new concept deserves its own spotlight. This new illustration was inspired by warmth, elegance, beauty, and the feeling of comfort in your home or building.

It was a bold move, but one that paid off. The illustration received enthusiastic feedback and made a strong impression at the fair. The result was distinctive, eye-catching, and fresh. A project I’m truly proud of, and one in which I once again pushed my own creative boundaries.

13/05/2025

REBRANDING ASSIGNMENT Commissioned by LEPA

LEPA – the Live Entertainment Production Awards – is the only Dutch award show dedicated to the professionals behind the scenes of live entertainment. Every year, 13 awards are presented to honor excellence across the industry.

To mark its 10th anniversary, LEPA went through a full rebranding – and that’s where we came in. The former outdated tulip logo was transformed into a sleek, graphic symbol that feels both bold and distinctly Dutch. Playful shades of orange combined with classic navy blue created a fresh, powerful visual identity. One that seamlessly carries across all channels, from website to socials, from signage to stationery.

The result? A striking new look that reflects the growing impact of LEPA and helps put backstage talent front and center.

🌷 New look. Same mission. More recognition.
  #

📷Some of the pictures are taken by ©DennisBouman.

07/02/2025

Commissioned by outlet-insight.com

A strong, professional identity is the key to success. A logo alone won’t cut it. A complete package – from logo and color palette to typography and design elements – is essential. All documented in a brand bible: the ultimate guide to keeping your brand consistent and powerful.
Starting a professional journey? Or ready for a rebrand? You know where to find us!

04/01/2025

Happy New Year! A little late, I know, but this week didn’t exactly start off in style -waking up next to a toilet roll because the tissues ran out felt straight out of a bad Netflix show. But hey, from next week on, I’ll be back to full health and ready to kickstart 2025 with creativity on overdrive!

Last year, I had the pleasure of working on amazing projects -rebranding, marketing, graphic design, and my true passion, illustration. Together, they’ve given countless businesses a fresh start, a boost, or even a leap to the next level.

This year is already packed with exciting plans, but if your business needs some extra sparkle - whether it’s in marketing (social, digital, or print), concepts, design, rebranding, or illustration - drop me a message. Let’s make your brand shine as mine golden boots! ✨

A huge thank you to my clients from the past year. I’d like to take this moment to let you sparkle a little extra:
nl .nederland leonardohotelamsterdam, healthcareauditing, archipollbv, lucidea, jackobsleather, doordropmedia

13/12/2024

Christmas overload! ✨🎄🚗💨✨

Another stunning Christmas card, beautifully designed and illustrated on behalf of HealthCare Auditing.

🎄

02/12/2024

It’s always a challenge to surpass yourself, but I believe we’ve done it again. Both the client and I are absolutely thrilled with this illustration for the Jakobs Leather Christmas card. Swipe for the result —>     Commissioned by Jakobs Leather for Longchamp, Paris

22/11/2024

Throwback to the ‘90s! Recently, my friend Liesbeth sent me these photos, though a bit tattered since the album pages had stuck together over time.

It was 1994. I had just graduated from the Montaigne fashion academy and was at the start of my career. Shortly before our trip to Orlando in the US, I landed a job at Nike’s headquarters in Hilversum as an illustrator for their clothing collections. My new employer, however, wasn’t exactly enthusiastic about vacation plans - back then, traveling wasn’t seen as broadening your horizons’, unfortunately.

Liesbeth worked at a travel agency and had received two tickets as a gift. I moved heaven and earth to make it work. After a lot of pleading, I managed to get a whole week (!!!) off. It was short, but we made the most amazing memories during that special trip.

Regrettably, we didn’t have iPhones back then to capture every detail, so we’re left with these few in bad state treasures that now come with a kind of vintage filter, courtesy of time. And as you can see, we’ve only grown wiser since then—and not a day older... right? 🌞👙🏝️

Adres

Rolsteeg 20A
Haarlem
2011NA

Telefoon

0622315364

Website

http://www.ontwerpenenzo.nl/

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