JOICO Europe

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JOICO Europe

JOICO Haircare

19/02/2026

WOW! 😍 Just look at this caramel blonde transformation by . Healthy, shiny, and absolutely glowing!

Here’s the formula to recreate this look:
Airtouch Highlights with Blonde Life Lightening Powder and 5Vol shifting to 20Vol along the head
Blonde Life Demi Gloss 10N + 9N with 5 vol

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18/02/2026

Sculpted by hand, no masking. This look is a powerful reminder that simplicity and precision hold just as much visual impact as complexity.

Lines of Vision, ‘s latest collection, sponsored by @‌joicoeurope, inspires us to see beyond and continue creating one-of-a-kind artistry through hair.

A true testament to the beauty of understated elegance and creative mastery.

17/02/2026

Our Confident Classics Training is back! We’ve asked our artists to describe what it means to them, and now we want to hear from you.

What word would you use to describe this professional training experience? Let us know and get ready to sharpen your skills! ✨

16/02/2026

Your favorite inspiration is here! The series celebrates the talent of our community and inspires hairdressers to master the .
This February, it’s all about warm, radiant tones that truly shine. And here’s a little teaser… something exciting is coming in March ✨
Want to be featured? Tag @‌joicoeurope in your looks.
joicoformula thejoiofhealthyhair

12/02/2026

We’re proud to be official sponsor of for 2026. A collaboration born from shared values: talent, teamwork, and a commitment to a healthy, high-performance lifestyle.

The journey kicked off on December 27, as JOICO, as match sponsor, had the honor of presenting the MVP award to Paola Egonu, a true symbol of power and determination, during the sold-out match against Conegliano.

Because every champion deserves healthy, shiny, and beautiful hair, both on and off the court. 💙

11/02/2026

Our Confident Classics Training is back and this year we’re taking it to the next level with Triangle Shapes!

Building on the Square Shapes we presented last year, learn to cut, color, and style these bold new shapes like a true pro while sharpening your skills along the way.

Local, accessible, and designed for stylists like you. heck out the link in bio or send us a DM✂️

10/02/2026

Ever wondered what a day on set is like for a hairstylist?

Discover a day on set with , Senior Creative Color Artist.

Watch how she brings each look to life through skill, creativity, and vision, delivering truly stunning results. 🎥

Now tell us, could you handle a day like this?

09/02/2026

Two weeks ago, we announced the winner of the Color Talent Awards 2025 🔥
Now, let’s take you behind the scenes and show you how .mw ‘s look came to life.
Check slide four to discover the formula used to create this incredible result.
Get ready to turn your clients’ hair into a true work of art.

05/02/2026

We see a shiny, healthy, and absolutely stunning hair journey in your future. Some choices are meant to be left to destiny, and this is the sign you’ve been waiting for. ✨

What does your hairoscope say about your 2026 hair goals? 🔮

04/02/2026

Art is limitless, and inspiration can be found in the most unexpected places. This time, drew from the beauty of architecture to craft hair looks that radiate emotion and tell a story.

We are proud to sponsor Lines of Vision, a collection that beautifully captures the artistry of hairstyling by finding creativity in every corner of the world and transforming it into something extraordinary. 🤍

03/02/2026

Plum hair masterpiece by 🍇
A rich, head turning plum with incredible dimension and depth.
If plum is on your mind, this is your sign. Ask your hairdresser about this shade at your next visit. Check out the formula used to recreate this look.

Pro tip:
If your starting hair is dark, lightening may be needed to achieve this tone. Roots lift faster, so precision and timing make all the difference.

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Helmond
5705DG

Website

https://www.joico.eu/

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