JOICO Europe

JOICO Europe JOICO Haircare

27/05/2026

breaks down her Freeframe Fusion Technique, the secret behind this stunning Spiced Terracotta Red!
 
Formula 👇
Blonde Life Crème Lightener + 20Vol.
LumiShine Demi-Liquids 50ml 6WC + 50ml 8NC + 10ml 8RR + 50ml 8G + 5Vol.

Want to master it? DM us to join our Training! ✨
 

26/05/2026

4 steps. Cleanse. Balance. Reconstruct. Hydrate. 💛

K-PAK Hair Repair System makes hair stronger, smoother, and visibly shinier, while helping color stay vibrant for longer.

Keratin that rebuilds protein. Guajava Fruit Extract for UV protection. Smart Release Technology that works with every wash.

Ready to upgrade your services? Book your free demo now.

K-PAK Hair Repair System, the in-salon treatment that repairs damage from the inside out, stops breakage and locks in co...
26/05/2026

K-PAK Hair Repair System, the in-salon treatment that repairs damage from the inside out, stops breakage and locks in colour like nothing else!

Swipe to see real results and DM us to book your free demo now! Your clients' hair deserves better 💛

These Visions in Red looks by @‌marc_antoni_joico are everything. Precision cutting, braided sculpture, and intense, vib...
22/05/2026

These Visions in Red looks by @‌marc_antoni_joico are everything. Precision cutting, braided sculpture, and intense, vibrant color that demands attention.

Achieved with LumiShine, because bold shades deserve hair that's as healthy as it is stunning. 💪

Hair: Marc Antoni Art Team
Photography:
Makeup Artist:
Stylist:
Products:

21/05/2026

What comes to your mind when you hear the word “warm”?
 
For our team, it’s all about togetherness, closeness, and the glow of first love. This is exactly what represents! 🤎
 
Now we want to hear from you below in the comments. 
 

This is what warm dimension looks like on a brunette. 🤎  created this gorgeous amber sand look for the rich, glossy, a...
19/05/2026

This is what warm dimension looks like on a brunette. 🤎
 
created this gorgeous amber sand look for the rich, glossy, and full of movement.
 
Steal the formula 👇
Blonde Life Crème Lightener + 5Vol. (foils) / 20Vol. (freehand) LumiShine Demi-Liquids 6N 25g + 6NWB 10g + 4NWB 10g + 6NC 5g with 5Vol. 8NWB 30g + 9G 15g with 5Vol.
 
Recreate this look and join the challenge!
 

Spring is here, and just like the changing seasons, it’s the perfect time for a hair transformation! ✨ Whether you’re dr...
18/05/2026

Spring is here, and just like the changing seasons, it’s the perfect time for a hair transformation! ✨
 
Whether you’re dreaming of a champagne blonde, a bold copper, or a rich brunette, this month’s is your ultimate formula bank, packed with stunning shades ready for you to recreate.
 
Remeber to tag us in your results for a chance to be featured in our channel!
 

Hair as armour. 🖤 ’s Evoke Collection travels to a dystopian future. Raw, geometric and alive with texture. We are bran...
15/05/2026

Hair as armour. 🖤 ’s Evoke Collection travels to a dystopian future. Raw, geometric and alive with texture. We are brand sponsor of this incredible collection.

Hair:
Styling:
Make-Up:
Photography:
Products:

✨ 72 hours of frizz-free, smooth hair ✨Glass-like shine, humidity who? 👏Should we let Gen Z take the reins on our copywr...
14/05/2026

✨ 72 hours of frizz-free, smooth hair ✨
Glass-like shine, humidity who? 👏
Should we let Gen Z take the reins on our copywriting?

14/05/2026

🇬🇧: "JOICO products always play in the team with me."🔥 said it best and we couldn't agree more.

Luminous, healthy hair doesn't take a day off, and neither do we. We always have the right products for every need

🇮🇹: “I prodotti JOICO giocano sempre in squadra con me”🔥 lo ha detto meglio di tutti, e non potremmo essere più d’accordo.

Capelli luminosi e sani non si fermano mai, e nemmeno noi. Abbiamo sempre i prodotti giusti per ogni esigenza.

13/05/2026

When hair needs more than a quick fix.

Hair Repair System restores strength, softness, and shine in 4 essential steps, revealing hair that looks as good as it feels. 💛

Ready to see the difference?
Request your demo kit via the link in bio.

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