JOICO Europe

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JOICO Europe

JOICO Haircare

10/04/2026

Brunette, but warmer. And better. 🤎🔥

Rich depth, silky softness, with a caramel touch at the front that catches the light just right. We call it Caramel Ribbon Brunette.

Ask for this look using the formula:

Face framing: LumiShine Permanent Crème Color XLAA + 40 VOL Developer (1:1)

Color Blocking: LumiShine Permanent Crème Color
#1 ¼ 7NB + ¼ 9NB + ½ 8NG + 30 VOL Developer
#2 ½ 6NB + ½ 6NG + 20 VOL Developer
#3 ½ 5NB + ½ 5NG + 5 VOL Developer

09/04/2026

Off the court, on with the routine. 🔥

shares how the right hair care keeps her feeling confident wherever the day takes her. Because great performance doesn’t stop when the game does. ✨

🇮🇹
Fuori dal campo, ma la routine continua. 🔥
racconta come prendersi cura dei capelli la aiuti a sentirsi sempre sicura di sé, ovunque la porti la giornata. Perché le grandi performance non finiscono con la partita. ✨

08/04/2026

Some colors don’t just shine, they glow. 🌅

Spicy Terracotta Red. Rich, warm and endlessly luminous, with soft depth and a finish that shifts with every movement.

Steal this formula and recreate this look:

Blonde Life Crème Lightener + 20Vol
LumiShine Demi Liquids 50ml 6WC + 50ml 8NC + 10ml 8RR + 50ml 8G + 5Vol

07/04/2026

Ever wondered how to execute a perfect triangle line cut? ✂️

breaks it down, from sectioning and elevation to tension control, so you can deliver a clean, structured result every time.

📩 DM us or visit the link in bio to join our training and learn more about Triangle Shapes!

06/04/2026

Spring is calling… and it’s all about the glow. ✨

From golden blondes to rich brunettes, these looks are made for the season ahead.

Save these formulas and bring the warmth to life. 🔥

02/04/2026

Like honey melting into luminous blonde. 🍯✨

Warm. Silky. Gloriously glossy. Can you resist it?

Here’s the formula to recreate this incredible tone:

Blonde Life Demi Gloss 9G + 10N equal parts

01/04/2026

What if your blonde could look like golden hour, every hour? 🌅

Soft warmth and luminous dimension that catches the light from every angle.

Ready to recreate this sunset look? Here's the formula:

Balayage technique: Blonde Life Lightening Powder + 10Vol
Root Tab: LumiShine Demi-Permanent Liquid Color 6N + 5Vol
Toning: Blonde Life Demi Gloss Toner ½ 9V + ½ 10G + 5Vol

31/03/2026

Up for a color challenge? 🔥

Our artist created this soft caramel bronde look, blending warmth and shine the Glow Warm way.

Think you can recreate it? Show us your version and join the .

Scroll to discover the formula and tag us using the hashtag for a chance to be featured!

chooseWARMTHchooseJOI

30/03/2026

Warm tones that raise the bar. ✨

A soft, luminous blonde with golden warmth and glossy dimension that catches the light from every angle.

27/03/2026

A little surprise for the Numia Milano team. 🩷💙

As one of the official sponsors for 2026, we prepared personalized JOICO goodie bags for each player, filled with products tailored to their individual hair types and needs.

Seeing their reactions made it even more special. Let’s see what’s inside… 👀

26/03/2026

Chocolate tones this rich deserve a closer look. 🤎

Think melted chocolate, smooth, glossy and full of warmth. This shade wraps curls in rich depth and irresistible shine you can almost feel.

Want to recreate it? Here’s the formula:

LumiShine Permanent Crème Color 5NWB

25/03/2026

Curls catch the light differently, bringing out depth, shine and that signature radiance.

If you’re ready to have the sunrise in your curls, here’s the formula you’re looking for:

Gloss with LumiShine Demi-Liquids ½ 4NWB + ½ 6NWB + 5 Vol

Adres

Grasbeemd 4
Helmond
5705DG

Website

https://www.joico.eu/

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