JOICO Europe

JOICO Europe JOICO Haircare

08/01/2026

We are proud to sponsor ’ s visionary 2025 collection, Lines of Vision.

Inspired by two iconic buildings by Zaha Hadid, the flowing curves of the Heydar Aliyev Center in Baku and the bold geometry of the Guangzhou Opera House, this collection transforms architectural brilliance into hair artistry. It’s a celebration of contrast, precision and crafted simplicity.

We’re honored to support Bona’s creative journey and her artistry to life. 🤍

07/01/2026

Dream Blowout Glass is a true game-changer and Mario from is obsessed! ✨ Watch as he works his magic using Dream Blowout Glass and creates a flawless finish. The result? Dreamy perfection.💎

06/01/2026

Let this stunning look by be your spark, inspired by the Pantone Color of the Year: Cloud Dancer.

Time to shine brighter than ever! ✨

Here’s the formula to recreate this awesome look:

Blonde life Lightening Powder with 20vol
Gloss with Blonde Life Demi Gloss 12V + 12N with 5 Vol
Styled with Blonde Life Detangler, Blonde Life Glossing Oil & Power Spray

thejoiofhealthyhair sharethejoi

05/01/2026

We’re kicking off 2026 doing what we do best: HAIR! 💫

This past year has been an incredible journey and we’re so proud of everything we’ve achieved together with our amazing family. As we step into an exciting new year, we want to celebrate the artistry, fun and people that make every JOICO look so inspiring.

Go behind the scenes and experience the creativity that keeps us moving forward for YOU!

02/01/2026

From countdown to confetti 🎉

Joico Power Spray Fast-Drying Finishing Spray delivers ultra-firm hold, glossy shine, and humidity protection, keeping hair healthy-looking, smooth, polished, and frizz-free all night long for a picture-perfect New Year’s Eve. ✨

Featuring Joico Global Celebrity Spokesperson Kate Hudson ()

Find your Joi with 💛



Hair: 

Makeup: 

Wardrobe: 

Videographer: Sasie Sealy

30/12/2025

What a year it has been! ✨ It was all about healthy hair and embracing bold, beautiful looks. From creating stunning transformations to launching exciting new products, 2025 was full of unforgettable moments.

We’re beyond grateful for our incredible , from the stylists who bring our vision to life, to YOU, who inspire us every single day. So before we step into 2026, we want to know: What was your hair highlight this year? 💛

Thank you for being part of our journey, cheers to another year of healthy hair magic together! 🥂

When your holiday hair is healthy and shiny, the confidence just follows. ✨Featuring Joico Global Celebrity Spokesperson...
29/12/2025

When your holiday hair is healthy and shiny, the confidence just follows. ✨

Featuring Joico Global Celebrity Spokesperson Kate Hudson ( )

Find your Joi with 💛



Hair: 

Makeup: 

Wardrobe:

Photo:

24/12/2025

The JOICO family is sending JOI straight from the set! We keep working our magic to create healthy hair that makes you feel your very best, today and every day.

Here’s to a festive season as JOIful as your hair.💛

23/12/2025

What an incredible year 2025 has been! One of the biggest highlights was our first-ever Beyond Excellence Event in London, where talented graduates from our Color Excellence Program across Europe and the UK came together to shine. The feedback has been amazing and we couldn’t be prouder! 🌟

If you want to learn more about our Color Excellence Program and how you can be part of it, visit our website or drop us a DM, we’d love to hear from YOU!

The festive season is here and it’s the perfect moment to get inspired and refresh your look.
From warm caramel blondes ...
22/12/2025

The festive season is here and it’s the perfect moment to get inspired and refresh your look.

From warm caramel blondes to elegant, reds, every shade brings its own festive glow. And whether you’re a hairdresser or a client, this is the time when everyone searches for that perfect seasonal idea.

Spot your favourite color and show it to your hairstylist to bring your festive look to life.🌟

The finalists for   have arrived and they are anything but ordinary. This category celebrates bold vision, technical mas...
19/12/2025

The finalists for have arrived and they are anything but ordinary. This category celebrates bold vision, technical mastery and the kind of color work that transforms hair into pure artistry.

We are excited to reveal our three finalists. @‌haircoloristsstudio.mw and @‌hair_szikriszt_education. Their entries pushed creativity further than expected and truly impressed our judges.

Which look captured your imagination the most? Let us know in the comments. We will announce the overall winner and the runner up in late January.

18/12/2025

We asked our amazing artists two big questions and you won’t want to miss what they had to say! Their passion and dedication inspire us every day and we’re so grateful to have them as part of our healthy hair journey!

Now, it’s your turn, who’s your all-time hair icon? Don’t forget, in our eyes, each and every one of YOU is an icon too. ✨

Adres

Grasbeemd 4
Helmond
5705DG

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