JOICO Europe

JOICO Europe JOICO Haircare

17/11/2025

Confidence does not shout.
Your hair moves with strength, shines with intent, and stays true like it knows your worth.
Own your moment now. It already does.

14/11/2025

Every single one of our talented JOICO artists absolutely shined during their segments at the Future Fifty Fest. ✨

Have you ever wondered which parts of the show they loved the most? From the dazzling light show to timeless confident classics and beyond, their favorite moments made the event unforgettable for everyone.

And now we wonder, what were YOUR favorite moments from the event? Let us know in the comments!

13/11/2025

The Future Fifty Fest was a vibrant celebration of innovation, creativity, and everything we cherish about hair but, of course, we had to add a playful twist!

We asked our JOICO family to spill the tea on the viral trends they’re totally over, and let us tell you... they didn’t hold back!

Now it’s your turn: Which viral trends would YOU add to the list? 🤔

13/11/2025

Dreaming of the perfect brunette? 🤎

has created a rich, glowing shade that brings shine and dimension to life. We’re obsessed! Isn’t it absolutely stunning? ✨

Here’s the formula to recreate the look:
Defy Damage Pro Series 1
Vero K-Pak Color 6N and 6A equal parts with Vero K-Pak VeroGlaze (1:1) on the roots. Midlenthts/ends Vero K-Pak Color 50 gr 7N + 30gr 6A with Vero K-Pak VeroGlaze (1:1).
Treated with Defy Damage Pro Series 2 Treatment
Styled Using Defy Damage Protective Shield and Joifull foam
Finished with Power Spray

12/11/2025

Looking for expert tips on how to care for your hair? Our talented Senior Creative Artist has you covered! 💡

The secret? A healthy scalp is the foundation for strong, shiny hair.
 
Start by gently exfoliating your scalp and giving your roots the deep nourishment they deserve using our JOICO Scalp Vitality series. Healthy hair begins at the scalp! 💚
 

11/11/2025

Shine isn’t just a look, it’s a feeling! Own it. Live it. Wear it boldly. From luminous gloss to fearless confidence, JOICO brings hair that makes a statement.

JOI is our signature. Healthy hair is our promise. Because nothing shines brighter than YOU.

10/11/2025

Honoring 50 years of hair magic. 💫

For our 50 year Anniversary, we reimagined the most iconic hair looks from the decades in our show-stopping Anniversary Collection. At the Future Fifty Fest the nostalgia was everywhere, so we asked our guests: What’s YOUR favorite decade?

Share yours below and join the conversation!

Have you ever wondered how to create the perfect platinum blonde while keeping the hair healthy? It’s an art that requir...
10/11/2025

Have you ever wondered how to create the perfect platinum blonde while keeping the hair healthy?
 
It’s an art that requires skill and the talented knows the secret! Outstanding results are achieved when expertise meets the right products and techniques!
 
Because healthy hair is always in style. 💛
 

07/11/2025

Backstage at the Future Fifty Fest, we witnessed pure artistry in motion.

Every movement, every precise detail, every breathtaking look reflected the dedication of our talented artists. On stage, their talent redefined the craft of hairdressing, turning creativity into pure magic. 💛

Treat yourself (or someone you love) to the gift of health, shine and JOI this festive season. 🎁Perfectly paired Shampoo...
06/11/2025

Treat yourself (or someone you love) to the gift of health, shine and JOI this festive season. 🎁

Perfectly paired Shampoo + Conditioner sets, designed for every hair type, texture and result. Explore our products at your nearest salon and give your hair the care it deserves! ❤️

Which set will you choose?

05/11/2025

The beauty of the JOICO Future Fifty Fest in Milan wasn’t just about the looks, it was about inspiration, creativity and JOI.

We asked our wonderful guests what they were looking forward to experiencing and their words were everything. These heartfelt moments are what fuel our passion and remind us why we love creating JOI every day. ✨

05/11/2025

Every look begins long before the lens finds it.
Hair that shines with intention, never noise.
Care you feel, confidence you see in every move.
JOI is our signature. Healthy hair is our promise.
 

Adres

Grasbeemd 4
Helmond
5705DG

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