JOICO Europe

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JOICO Europe

JOICO Haircare

18/08/2025

Curious about how JOICO In Minutes can elevate your salon experience?

This approach helps you speed up essential services, so you can fit more clients into your day, stay flexible and boost your salon’s productivity. ⏱️

Swipe through the carousel to discover which services YOU can optimize with JOICO In Minutes.
Got questions? Slide into our DMs or reach out to your local distributor. 💛

14/08/2025

What if you could welcome more clients every day without rushing or cutting corners? ⏱️

Swipe through to see how JOICO In Minutes using LUMI10, Blonde Life Quick Toners and Defy Damage treatments can transform your salon schedule and keep every client glowing. ✨

Enjoy a smoother day, happier clients and a salon experience that flows effortlessly. Send us a DM or contact your JOICO distributor to start offering these express services today!

08/08/2025

The JOI of healthy hair: Beyond our products, technologies and the heroes behind the chair, we’re deeply grateful for our incredible network of loyal partners. Together, we create magic and spread our passion for healthy hair with the world.💛

And what is your JOI(code)? 🔒

25/07/2025

Our Rising Star Artist .murseli worked her blonde magic and brought this Scandinavian blonde masterpiece to life. ✨

Luminous and effortlessly chic – this is what blonde dreams are made of.

formula:
Blonde Life Lightening powder 9+ With LumiShine Developer 10vol and 20vol as I work myself to the front
Toned with LumiShine Demi-Permanent Liquid Color 10VG with LumiShine Developer 5vol Styled with Joiwhip, Joigel firm, Rise Up Powder spray

15/07/2025

“Good hair brings a lot of joy, let’s be honest,” Kate Hudson ( ), Joico Global Celebrity Spokesperson

And let’s be real—good, healthy hair starts at the scalp! 😉

So, what’s the secret to scalp health? 🤫

A balanced microbiome! This natural barrier is your scalp’s first line of defense, protecting it from environmental stressors like pollutants and irritants.

The solution? Meet the ✨NEW✨ Joico Scalp Vitality Collection: Refreshing Shampoo, Exfoliating Foam Scrub & Replenishing Essence.

Inspired by cutting-edge skincare, this barrier care routine features clinically tested formulas designed to preserve the delicate balance of your scalp, supporting optimal scalp and hair health.

Why you’ll love it:
♡ Hydrates, nourishes & rebalances a dry scalp
♡ Hair feels thick, full & healthy
♡ Removes excess oil, sebum, buildup & loose flakes
♡ Reduces itchiness & calms the scalp
♡ Supports a balanced microbiome to strengthen the scalp barrier
♡ Clinically & dermatologist tested
♡ Certified PETA Global Animal Test–Free

💚

08/07/2025

💆‍♀️ When was the last time you gave your scalp the love it deserves?

Here’s how to properly use each product from our NEW Scalp Vitality line to achieve your best scalp ever. 🌱

Formulated to soothe, hydrate, and balance for a refreshed, revitalized scalp. Want to learn more about scalp care? Check out our series for expert tips and insights!

03/07/2025

💆‍♀️ The secret to healthy hair? Our NEW Scalp Vitality products for a balanced, refreshed foundation.

Meet our line: clinically tested formulas inspired by the latest in skincare, designed to protect your scalp’s natural barrier for healthier hair.

Experience a calming, revitalizing routine starting at the root. 🌿

02/07/2025

Summer is the season of change and your clients are ready for something bold! ☀️

Create this soft, head-turning blonde-to-pastel transformation with our dreamy combo of Color Intensity and LumiShine, part of our Anniversary Collection. 💖💜

Here’s the formula magic:
LumiShine 9PV + 5 Vol – cools and brightens the base • 5g Light Purple + 15g Clear – soft lavender tone • 5g Soft Pink + 10g Clear – dreamy pink hue • 15g Clear + 5g Soft Pink + 5g Light Purple – pastel melt to finish it all

📌 Save this look for your next creative color session!

25/06/2025

Blonde brilliance by ! ✨

This luminous, balanced blonde is everything—bright, healthy and full of flawless dimension. Just look at those highlights!

JOICO makes radiant blonde dreams a reality. 💜

Want to recreate this glow? Here’s the formula Karina used:
Foilayage with Verolight Lightening Powder with Veroxide 10Vol and 20Vol
Root shadow: Lumishine Demi-Permanent Liquid Color 6N + 8N equal parts and Lumishine Developer 5Vol
Ends: Lumishine Demi-Permanent Liquid Color 2/3 9NV + 1/3 clear 5Vol Lumishine Developer
Styled with: defy damage protective shield and power spray

18/06/2025

Starlight, lavender haze, nude… dreamy vibes, right? ✨ Just wait until you see the glow our new Blonde Life Demi Glosses in Level 12 bring to the summer scene!

Think Britney meets Beyoncé: ultra-light blonde with that jaw-dropping shine that says, “I woke up like this.” 💁‍♀️

Ready to flex your blonde game? Glow up, show up, and be the ultimate .

13/06/2025

Healthy hair, golden glow, and that iconic smile — brings the sunshine wherever she goes.

This summer, with and keep your hair strong and smooth with the ultimate haircare squad:

💛Defy Damage Protective Shampoo
💛Defy Damage KBOND20 Power Masque
💛Power Spray Fast-Dry Finishing Spray
💛Heat Hero Glossing Thermal Protector
💛Weekend Hair Dry Shampoo

11/06/2025

What’s the secret to showing up with your best, every single day?

For JOICO EMEA Senior Creative Artist , it’s about more than styling—it’s the daily art of creating JOI.
We’re inspired by her passion and can’t wait to see the magic she brings next. ❤️

How do YOU unlock your JOI(Code)? 💡

Adres

Grasbeemd 4
Helmond
5705DG

Website

https://www.joico.eu/

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