21/09/2025
Altruist is officially 10 today! π Please watch this message of reflection, thanks and hope from Altruist Founder Dr Andrew Birnie, a highly respected Consultant Dermatologist and Mohs skin cancer surgeon β¬οΈ
Founders David and Dr Birnie are deeply humbled and truly grateful for all the support Altruist has received since 21st September 2015 π
10 years ago, Altruist was founded as a brand with one missionβ«οΈ To reduce the incidence of skin cancer through the increased use of affordable, quality sunscreen together with better education and awareness.
Because "Cost should never be a factor when deciding whether to wear sunscreen, or how much or how often to apply it. Everyone should have a basic right to take the necessary precautions to reduce their risks of skin cancerβ
From day one, we have donated 10p from every product sold to help protect people with albinism in Africa from the sun π
To date we have donated over Β£1.2 million GBP of sunscreens to our charity partners, such as π We do this because β¬οΈ
β«οΈ 100% of children with albinism in Africa will show signs of sun-related skin damage by the age of 10
β«οΈHalf will develop advanced skin cancer before the age of 30
β«οΈLess than 2% will live to be 40 years old
Thank you to everyone who has helped us on our mission to reduce the incidence of skin cancer and to protect those most vulnerable from the sun π