Picterus

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Picterus

Picterus develops and distributes a smartphone app that can diagnose jaundice in newborns.

PICTERUS® JAUNDICE PRO
A jaundice screening device approved for clinical use by healthcare professionals and caregivers. 🌐 www.picterus.com 📩 contact@picterus.com Worldwide, 114,000 children die unnecessarily from jaundice every year. In addition, jaundice complicates and creates extra stress for parents as they have to go back and forth to the hospital just to keep their child's jaundice levels under control. Our app will help solve both of these problems, as we are developing the world's first low-cost diagnostic tool for jaundice that works on all skin types.

15/08/2025

🌍 Frontline Testimonial on Picterus: Bridging Gaps in Newborn Care 👶✨

Sandra is an experienced midwife and global health advocate with deep expertise in maternal and newborn health. She has spent many years working across African countries with a leading international NGO, designing and delivering programs that improve care for mothers and infants while empowering girls and young women through healthcare and education.

We deeply appreciate Sandra’s support, dedication, and inspiring words.

“I have been practicing midwifery for nearly 40 years and had the opportunity to work in many different countries around the globe. Neonatal jaundice is a common challenge for all babies regardless of the place they were born. The app gave me an additional reliable result to support my clinical judgment when I was working in Germany. It was easy to teach the parents to use the app as well and to call me with the result. This helped me in managing the high work. I would like to see the App soon in many underserved countries because, with no access to laboratories, any other TCB technology and often untrained personnel in post-natal care, this easy-to-use app can save many lives.”
Sandra Sedlmaier-Ouattara, Global Sexual and Reproductive Health Consultant, New Zealand

07/08/2025

Invest in breastfeeding, invest in the future. 🌱

As we mark World Breastfeeding Week (1–7 August), WHO emphasizes that every mother and baby should have the support to breastfeed anytime, anywhere — through:

✨Health systems offering skilled, sustained breastfeeding support

✨Policies and programs that prioritize women, babies, and breastfeeding

✨ Community solidarity to uphold this essential right

At Picterus, our mission is to ensure that every newborn gets a healthy start in life. One of the most common challenges in the first days of life is neonatal jaundice, which affects over half of all newborns. Breastfeeding plays a vital role in both preventing and managing jaundice by supporting hydration, digestion, and bilirubin excretion.

Together with health professionals and partners, we are working to ensure that every newborn gets the care they need from day one — including early detection and support for jaundice. 💛

25/07/2025

Big news from Arusha!
This week, our CEO, Tormod Thomsen represented Picterus at the 2nd Tanzania Child Health And Welfare Congress, organized by the Pediatric Association of Tanzania (PAT), where experts were gathered to advance child health. Today, he presented “Improvement in Neonatal Jaundice Management Enabled by New Technology,” highlighting how innovation can help close critical care gaps for newborns.

We’re also proud to announce that Picterus has signed an MoU with PAT — a new partnership to support the deployment of Picterus technology in Tanzania, with the goal of improving newborn care nationwide.

Together, we are working to ensure that every newborn has access to timely, accurate jaundice screening — starting with key hospitals and expanding nationwide.

This collaboration marks an important step toward better outcomes for newborns across Tanzania. 💛

Thank you to PAT for the warm welcome and shared vision!

18/07/2025

Picterus Newborn Health Update

Thank you to our donors — your generosity is making a real difference. Because of you, we're launching a pilot project to bring life-saving jaundice screening to newborns in Kapiri Mposhi, Zambia. 💛

We’re honored to work with Dr. Leah Seaman, a dedicated pediatrician living in Zambia with her family. Dr. Leah has committed her life to improving outcomes for babies — not just at her hospital, but across the country.

Together with Dr. Leah, Picterus Newborn Health is launching a pilot project at Kapiri District Hospital, our first step toward ensuring newborns across the region have access to timely and accurate jaundice screening.

Kapiri Mposhi district, home to over 400,000 people and more than 14,000 expected births in 2025, faces serious challenges in managing neonatal jaundice. With 45 rural clinics and limited referral pathways, many cases go undetected.

We’re excited to take this important step forward to improve newborn health outcomes in Kapiri Mposhi.

11/07/2025

📱 Need help using the Picterus app?

We’ve got you covered! 🎥✨

Check out our easy-to-follow tutorial videos that walk you through every step — from taking the perfect photo to understanding your results. Whether you're a parent, caregiver, or just curious, these videos are made just for you 💛

👀 Watch now and feel confident using Picterus to support newborn health.

🔗 Link in bio to get started!

04/07/2025

🌍 Picterus – Supporting Newborn Health Across Continents 🌍

With a growing network of trusted distributors and partners in Europe, Asia, and Africa, Picterus is proud to support healthcare systems and caregivers worldwide in delivering accessible jaundice screening for newborns.

Our mission is clear: Ensuring a healthy start for every child, anywhere and anytime. That’s why we are continuously working to expand our global reach—so that more newborns receive timely and reliable care.

A heartfelt thank you to all our distributors and partners who make this possible. Your dedication helps bring life-saving technology to newborns across the globe.

📌 Want to learn more?
🔹 Subscribe to our newsletter
🔹 Watch our tutorials on YouTube
🔹 Visit our website
🔗 All links in bio

27/06/2025

We’re thrilled to have attended the REaSoN 2025 Neonatal Meeting at the Holywell Conference Centre, Loughborough University, one of the UK’s leading events for neonatal healthcare professionals.

It was a pleasure sharing a booth with Toby Foster and Kath Edmondson from our amazing UK distributor, Horizon Med Tech.
We had great conversations with so many attendees who were truly impressed by the Picterus Jaundice Pro device, showing strong interest in using it both in hospitals and community settings.

Big thanks to Horizon Med Tech for helping us showcase the potential of our solution!

20/06/2025

We will be joining our UK distributor, Horizon Med Tech, at the upcoming REaSoN Meeting 2025, taking place 23–24 June in Loughborough, UK.

Our Medical Advisor, Dr. Gabriela Jiménez Díaz, will be on-site at the Horizon Med Tech booth, where Picterus® Jaundice Pro, our app-based jaundice screening solution, will be featured as part of their portfolio of innovative neonatal technologies.

The REaSoN Meeting has been a leading event for the UK neonatal community for over 30 years, bringing together healthcare professionals to advance neonatal care.

We look forward to connecting with professionals in the field and contributing to the ongoing conversation around improving health outcomes for newborns.

Event details:
🗓️ Dates: 23–24 June 2025
📍 Location: Loughborough University, UK
🏢 Booth: Horizon Med Tech exhibition stand

13/06/2025

📍Picterus at the Nordic UN Procurement Seminar 2025 – UN City, Copenhagen

Earlier this week, Sarah Jones (CEO of Picterus Newborn Health) and Tormod Thomsen (CEO of Picterus AS) were invited to the Nordic UN Procurement Seminar—a unique platform fostering dialogue between Nordic companies and UN agencies.

The seminar focused on key trends shaping UN procurement, including rising sustainability standards, ongoing digital transformation, and capacity building. A central theme throughout was the importance of partnership—collaborative relationships between the private sector and UN agencies that drive innovation and long-term impact.
Spanning two dynamic days, discussions also offered practical insights into how businesses can adapt their strategies to stay competitive and aligned with the UN’s evolving priorities.

💡 It was a great opportunity to share ideas, build partnerships, and learn how innovative Nordic solutions like ours can help meet UN goal and can drive equitable, accessible healthcare forward.

Thank you to the organizers and everyone who visited our stand! 💛

23/05/2025

Meet Dr Beatrice Odongkara, a dedicated NICU physician who is leading a clinical trial of Picterus Jaundice Pro at Gulu Regional Referral Hospital (GRRH) in Uganda. Here is her perspective on the use of Picterus Jaundice Pro at GRRH:

“As a NICU physician, I have madly fallen in love with Picterus Jaundice Pro for early screening and guiding diagnosis and treatment of neonatal jaundice.

Over the past six months, we have used Picterus Jaundice Pro in our NICU at GRRH. The measurements are very close to the TCB. It is fast and helpful in clinical decision making.

Access to modern laboratories for total bilirubin measurement (TSB) remains a big challenge. Sometimes we turn to private labs to do the work, but unfortunately, the samples take so long to be analysed, sometimes days and weeks. This is due to lack of lab supplies, knowledge of sample storage at correct temperatures, and equipment that is lacking proper calibration or standardization. In such scenarios, TSB results delay for days, and even when they come, we can’t always rely on the results.

For the healthcare workers, Picterus Jaundice Pro becomes handy in such situations for quick bedside clinical decision making and interventions like phototherapy. For the parents, who are usually hesitant about invasive procedures like TSB blood draws, non-invasive procedures for screening and follow-up are preferred. Lastly, for the babies, Picterus Jaundice Pro is helpful in early screening and interventions to prevent complications of bilirubin encephalopathy.

Given its simplicity and instant bedside results, Picterus Jaundice Pro is going to be the game changer in resource-limited settings where access to TSB measurement is non-existent or where standard laboratory supplies are inconsistent with delays in TSB turnaround time.”

19/05/2025

💡 In a recent post, we shared insights on what neonatal jaundice is and when it appears.

But awareness doesn’t stop there. Some babies need more than monitoring.

👉 Here are a few important things to know about screening, treatment, and why early detection matters:
🔸10% of jaundiced babies need treatment
🔸if left untreated, severe jaundice can lead to hearing loss, brain damage, and even death
🔸severe consequences of jaundice are preventable by early screening, timely detection and correct treatment
🔸phototherapy, which uses blue light to help break down bilirubin, is a treatment method for severe jaundice

📣 Raising awareness saves lives.
Share this post to help others understand the importance of screening and timely care.

16/05/2025

🚀 Coming Soon!

Get ready for the Picterus E-Learning Course! 🎉

Soon, you'll be able to sign up for free and dive into comprehensive training on jaundice: learn about signs, screening, diagnosis, and treatment, as well as how to screen for jaundice with Picterus® Jaundice Pro and interpret results according to clinical guidelines. You will also find out about remote monitoring possibilities with the Jaundice@Home platform.

Stay tuned for more updates and sign up for our newsletter (🔗link in bio)! 💛

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