Shopoclock

16/09/2020

There’s a concept in behavioural psychology known as the ‘isolation effect’ which states that people remember the things that stand out. This can be used in website design by applying various techniques to make potential customers positively remember or focus on particular items - for example call to action buttons (Buy Now, Book Now), best sellers, or new products and services.

At Shopoclock we work with you to understand what’s important to your business, and then we apply psychological techniques to the design of your website to maximise the impact of those things.

We would love to work with you to create or improve your online presence. If you’d like to have a chat about how we could help you, please send us a message or email us at hello@shopoclock.co.nz.

20/08/2020

Have you ever noticed that we have a tendency to be able to recall the first and last items in a list better than the middle items? This is known as the serial position effect, and was first noted by psychologist and pioneer of memory research, Hermann Ebbinghaus.

When you dig deeper into the serial position effect, there are two main aspects that we can take advantage of when designing websites - these are the primacy effect and the recency effect.

The primacy effect states that people tend to recall first items with greater accuracy due to the small amount of processing effort spent rehearsing the item. The primacy effect presupposes that the first pieces of information are more important than the following ones.

The theory behind the recency effect is that people are inclined to remember the items at the end of a sequence due to their preservation in the short-term memory.

The serial position effect makes it clear that you can control consumer behaviour by placing items or information in a particular order. It has various applications in a web design context centred around compelling action, whether that’s the purchase of a product or the booking of a service.

At Shopoclock, psychology features prominently in our website design philosophy. If you’re looking to create or improve the online presence for your business and would like to have a chat about how we could help you, please send us a message or email us at hello@shopoclock.co.nz.

12/08/2020

In these unprecedented times it’s never been more important to have a contingency plan. And that contingency plan is making sure you can transact online when forced to close the doors (again).

If you’re looking to create or improve the online presence for your business and would like to have a chat about how we could help you, please send us a message or email us at hello@shopoclock.co.nz.

08/08/2020

It’s been studied over and over and shown that when subjects evaluate products or brands, their limbic systems (where our feelings, memory, and value judgments originate) light up, while the data processing and analysis centres of their brains are left largely unstimulated. In other words, most of the purchase decisions we make are emotional, not practical.

As the decisions people make are largely based on how they feel, website design can capitalise on this by communicating a feeling, and removing emphasis on the cold hard facts. You need to appeal to the human, not the buyer.

At Shopoclock, psychology features prominently in our website design philosophy. Once we understand your business, brand and customers we’ll make recommendations for a design that will engage, inspire, and compel action, whether that‘s the purchase of a product or the booking of a service.

If you’re looking to create or improve the online presence for your business and would like to have a chat about how we could help you, please send us a message or email us at hello@shopoclock.co.nz.

08/08/2020

Here's an example of an online retail website we designed and built for COASTAL STYLE NZ:

https://www.coastalstyle.co.nz/

This popular site has a beachy vibe and incorporates product showcasing and collections, online payments, and all the other features you'd expect from an ecommerce website.

If you’re looking to create or improve the online presence for your business and would like to have a chat about how we could help you, please email us at hello@shopoclock.co.nz.

Bring a breezy, airy, and relaxed yet sophisticated energy into your home with coastal home decor. From beach house vibes to playful nautical themes, coastal and Hamptons style homes are elegant, refined, and quirky all at once. You don’t even have to live on the water to inject beautiful coastal ...

03/08/2020

We’ve really enjoyed working on this website for Bambino Osteo, and are thrilled with the feedback we’ve received about it so far 😍

If you’re looking to create or improve the online presence for your business and would like to have a chat about how we could help you, please email us at hello@shopoclock.co.nz.

Bambino Osteo in Auckland is solely focused on the musculoskeletal health of women and children – with an emphasis on pregnancy and postpartum treatment, for mother and child. Our practitioners are trained in osteopathic techniques specific for women, pregnant women and children, including babies.

02/08/2020

A great website design is so much more than just delivering content and making it look good. When visitors come to your site, they have an immediate emotional response which results in a set of feelings about your website and your business. The type of feelings they produce – positive or negative – are entirely related to the way different design elements affect the mood, attitude and experience a prospective customer will have while browsing your website.

At Shopoclock, psychology features prominently in our website design philosophy. Once we understand your business, brand and customers we’ll make recommendations for a design that will engage, inspire, and compel action, whether that‘s the purchase of a product or the booking of a service.

02/08/2020

01/08/2020

There’s a psychology to website design that’s often overlooked. Many websites are too much about personal likes and dislikes, and not enough about what actually works.

Personal preference is fine and it will factor into the design of a website. However, it may not produce a design that moves your target audience to action.

The initial decisions people make online are based on emotion and the subconscious. Prospective customers will make a snap judgment about your website before they read a word of text.

* Is this a trustworthy website?
* Does it make me feel happy, excited, warm, sad, bored, worried, amused?
* Does it feel like the right place for me to buy from or seek services from?
* Can I find my way around easily?

These factors are evaluated within microseconds, so first impressions really do count.

At Shopoclock, psychology features prominently in our website design philosophy. Once we understand your business, brand and customers we’ll make recommendations for a design that will engage, inspire, and compel action, whether that‘s the purchase of a product or the booking of a service.