16/12/2025
When developing Alert I wanted to capture the motivating feeling of fresh air, freedom and awareness via scent! Why? A crisp and refreshing morning run always helps me clear my mind and tap into that self-awareness, and I knew I needed a pocket-sized version of that to overcome the moments of fatigue and lack of motivation. And ironically, Alert is now my best run-buddy! If I’m struggling with motivation to get out and moving, Alert helps me overcome that challenge - so I get to experience that “freshness” physically, mentally AND emotionally 😍