We.are.tohorā

06/01/2026

🐋 THE VOICE OF WHALES Collection 🌊
The Whale Lover T-Shirt — for those who carry the ocean in their hearts.

Effortlessly cool and consciously made, this tee is your go-to for sunny days and salty air. Crafted from eco-friendly, ethically sourced materials, it’s a timeless staple that speaks of your love for whales — without a hint of kitsch.

Inspired by Songs of the Humpback Whales — the groundbreaking 1971 paper by Roger S. Payne and Scott McVay — this T-shirt features a minimalist print of an actual humpback whale song on the back. A design that connects fashion with science, and you with the deep.

🌿 Ethically sourced
🌎 Sustainable materials
💙 You buy, we donate

You buy, we donate:
Every purchase supports real change — $5 goes directly to The Whale Sanctuary Project, helping to give whales and dolphins a life of freedom and dignity beyond captivity.

Wear your heart for the ocean.
Be a voice for the whales.

OceanConservation WhaleLovers EthicalFashion SustainableStyle Whaleness

24/12/2025

Merry Christmas from we.are.tohorā 🎄🐋
May this season invite you to slow down, breathe deeply, and reconnect with yourself, with those you love, and with the living ocean that holds us all.

Like whales, may we move through life with presence, purpose, and deep listening.
Here’s to rest, gratitude, and gentle hope for the year ahead.

03/12/2025

🌕 This one is a special one — it’s Full Moon.
A time when tides rise, intuition heightens, and the ocean whispers a little louder.

Join Our Next Whale Sound Journey — Online from Anywhere in the World 🐋

🗓 4th December | 7pm NZST

We’re opening the ocean’s door once again.

Immerse yourself in the deep, resonant world of whales — their voices, their presence, their wisdom.

In this guided online Whale Sound Journey, you’ll be invited to slow down, tune in, and experience the powerful frequencies of humpback whales, woven with gentle guidance to help you reconnect with your inner ocean.

✨ Why this Full Moon Journey is special:
• The moon amplifies water — including the water within you
• Full moons heighten emotional clarity and intuition
• Whale frequencies support deep release and renewal
• A perfect time for setting intentions, grounding, and recalibrating your energy

✨ Why join us?
• Calm your nervous system through low-frequency whale vocalisations
• Feel deeply grounded and connected — even across distance
• Experience WHALENESS from the comfort of your own home
• Learn about whales and their role as guardians of planetary balance
• Journey with a global pod of ocean lovers, changemakers, and kind souls
• Support whale conservation through your participation

Whether you’re seeking restoration, inspiration, or a moment of beautiful stillness — this Full Moon journey is for you.

🌐 Open to everyone, everywhere.
🎟️ Registrations now open: https://wearetohora.com/products/ticket-online-whale-sound-journey

Come dive deep with us.

we.are.tohorā – inspired by whales

21/11/2025

🌍🐋 World Fisheries Day — Honouring the Ocean, Protecting the Whales

Today, on World Fisheries Day, we’re reminded of how deeply connected we are to the ocean — and how the choices we make ripple far beyond the shoreline.

For whales, sustainable fisheries aren’t just a nice-to-have. They are essential.

Healthy fish populations mean healthy ecosystems. They support the krill, schooling fish, and complex food webs that whales rely on. Overfishing, bycatch, and ecosystem decline don’t just impact human communities — they directly affect the giants who keep our ocean in balance.

At we.are.tohorā, we stand for a world where:

✨ Ocean abundance is restored
✨ Whales can thrive as the architects of healthy seas

On this day, we acknowledge the fishers, scientists, Indigenous leaders, and conservationists working toward truly sustainable, regenerative fisheries — practices that honour both ocean livelihoods and ocean life.

Because when fisheries thrive sustainably, whales thrive too.
And when whales thrive, the whole planet breathes a little easier.

Let’s choose ocean stewardship — today and every day.

13/11/2025

Successful Whale Rescue off Kaikōura 🐋
The has freed a humpback whale that became entangled in a crayfish pot line south of Kaikōura on Tuesday.

After the whale was first reported that afternoon, DOC’s large whale disentanglement team of staff and trained volunteers searched the area but couldn’t locate it before nightfall. They returned early Wednesday morning and successfully released the whale.

The whale had been trapped for more than 18 hours — exhausted but thankfully appearing healthy. DOC is asking boaters in the area to give it space to rest and recover.

DOC South Marlborough Operations Manager Stacey Wren thanked the wildlife watching tour operators who helped by reporting the whale’s location, and Ngāti Kurī for their support and strong connection with the whales of the region.

She also reminded the public:

“Please never attempt to free a whale yourself — it’s extremely dangerous. If you spot an entangled whale, call 0800 DOC HOT (0800 362 468) immediately.”

Craypot line entanglements mainly affect humpback whales due to their curious nature and large flippers. DOC advises fishers to reduce risks by minimising slack in lines and avoiding setting pots during peak migration months (June–July).

Huge appreciation to the DOC team and volunteers for their expertise, compassion, and dedication to protecting Aotearoa’s whales. 💙🌊

13/11/2025

The Department of Conservation (DOC) has successfully freed a humpback whale that was entangled in a crayfish pot line south of Kaikōura.

The entanglement was first reported on Tuesday afternoon, prompting DOC’s large whale disentanglement team to respond. Although the team was unable to locate the whale that day, they resumed their efforts early Wednesday morning and managed to release it successfully.

The whale had been trapped for over 18 hours and is expected to be very fatigued, though it appeared to be in good health otherwise.

DOC’s “large whale disentanglement team” successfully freed a humpback whale south of Kaikōura on Wednesday morning.

12/11/2025

Immerse yourself in the soulful songs of whales and drift into a deep state of calm and connection. 🐋

Let their ancient voices guide you on a meditative oceanic journey — a moment to breathe, listen, and remember your place within the living ocean.

Online Whale Sound Journey
🗓 Thursday, 27 November 2025
🕖 7:00 PM (NZDT)
💻 Online – join from anywhere in the world

🎧 Perfect for relaxation, reflection, and reconnection with nature.
Reserve your spot and dive into the magic.

10/11/2025