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Advanced Safety helps executives of medium to large construction companies address their legal responsibilities, secure valuable contracts and become industry leaders in health and safety. Our training and safety packages will systematically build the confidence of your leadership and front line team, allowing your business to become collectively responsible, accountable and will think safety first. Everything we produce is underpinned with keeping health and safety simple, to help ensure everyone gets home safely to their loved ones. Founder of Young Business Leaders New Zealand and, Young Health and Safety Professionals New Zealand, Matt Jones is the owner and operator of Advanced Safety. He is a qualified, highly experienced health and safety professional that provides compliant health and safety packages, personalised training and and peace of mind to construction executives. "Advanced Safety is here to listen to your needs, develop goals for the year ahead and above all else ‘Keep Health and Safety Simple’". While the safety management packages provides the framework, the ongoing support we can provide, such as;
which brings that package to life. The packages are designed so that the client can do as much or as little as they wish, while the Advanced Safety team will identify the gaps and present idea's and ways of solving those gaps.
→ If you would like to learn more about how we can help, send me a message or email:
It’s the fastest way to get clarity on where you stand — and what to fix first.
25/11/2025
Why Every Safety Team Needs a “Doomsday Thinker”
Keith Barnett explains why the most valuable person in any emergency or rescue planning session is the one brave enough to ask “What if?” This mindset uncovers blind spots, strengthens plans and lifts the whole team’s thinking.
H&S Unplugged proudly sponsored by Advanced Safety
25/11/2025
The Military Lesson Every Safety Leader Should Learn
Keith Barnett shares one of the strongest leadership principles he learned in his military career: never lower your standards. What you tolerate becomes the norm, and safety culture rises or falls on that simple truth.
Two cities in, and the feedback has been incredible. Leaders across industries are genuinely leaning into what the upcoming Health and Safety Reforms mean in practice — and how to build stronger, more people-centred safety cultures.
Huge thanks to the Kinetic Recruitment team for creating spaces where real conversations can happen. Every session so far has been packed, energetic, and full of the kind of questions that actually move the dial.
Next stop: Tauranga
📍 CBD
🗓 Tuesday 25 November 2025
⏰ 10.00 to 11.30 am
🎟 Complimentary (registration essential)
If you’re in the Bay of Plenty region and want clarity on the reforms, culture, and what “better” looks like heading into 2026 — this one’s for you.
See you Tuesday.
19/11/2025
Something most people don’t realise about sponsorship deals:
We aren’t actually buying what we think we’re buying.
Everyone talks about brand awareness, visibility, logos on banners.
But that’s rarely what businesses actually need.
What we really want is what that visibility creates – genuine conversations with Directors, GMs, and senior H&S leaders.
The kind of people who never take cold emails and rarely stop long enough for a meaningful chat.
You simply can’t build trust through a screen… and you definitely can’t build it through a “follow-up email.”
You need to be in the room.
That’s exactly why we’re building Safety Summit 2026 the way we are – a space designed for real connection, real conversations, and real opportunities. The kind that are worth more than a $10,000 ad campaign because they actually lead to work, referrals, and partnerships.
It’s not about reaching more people. It’s about reaching the right people.
If you want to get in front of decision-makers in a way that feels human, intentional, and genuinely productive, send me a message.
Let’s chat about who you actually need to meet.
18/11/2025
Proud to share that Advanced Safety is once again supporting the Special Children’s Christmas Party for 2025, an event that means far more to us than most people realise.
A little-known fact:
Our three-chevron logo actually stands for something.
- Community
- Family
- Nia Rose, our founding Director's daughter
The arrowhead shape is a recognised symbol for parents of a child born with Down syndrome. It’s intentionally woven into our brand because she’s woven into everything we do.
Nia is a huge part of his big family of five kids, and she’s a constant reminder of what really matters - people, connection, and showing up for those who need it.
Being in a position to give back to our local community of incredible kids and families is something we don’t take lightly.
This sponsorship isn’t marketing.
It’s personal.
And it’s a privilege.
Here’s to another year of celebrating courage, joy, and the kind of resilience that inspires us all.
Advanced Safety: for people, for families, for community.
12/11/2025
SAFETY SUMMIT 2026 - THE EVOLUTION BEGINS
In 2025, more than 130 of New Zealand’s health and safety leaders came together in Christchurch.
We left inspired, challenged, and united by one idea:
Real safety leadership starts with real people, telling real stories.
The feedback was clear:
- “Not your usual H&S conference.”
- “A day of inspiration and motivation.”
- “The best summit I’ve ever attended.”
So in 2026, we’re raising the bar 📣
Christchurch | The Majestic | 15 October 2026
Theme: From Conversation to Action
What to expect:
- Fresh voices tackling New Zealand’s most pressing safety challenges, from critical risk, psychosocial safety and meaningful leadership.
- Interactive formats including roundtables, rapid-fire safety sprints, and hands-on workshops.
- A stronger sense of community and collaboration across industries and professions.
This isn’t about another conference. It’s about building a movement that continues long after the event ends.
Got a great product or service you want to share with 300 dedicated H&S practitioners and business leaders? Reach out - sponsorships are already getting snapped up.
04/11/2025
Wellington, you delivered 👏
Big thanks to the team at for hosting an incredible Health & Safety Reforms event and bringing together such a switched-on group of leaders.
We dug into the real stuff — building stronger safety cultures, leading through change, and keeping compliance practical and people-focused.
The best part? The kōrero that followed. Real challenges. Real insights. Real commitment to doing better.
If this is the level of engagement we’re seeing in 2025, the future of safety in Aotearoa looks strong 💪
Next up: Auckland & Tauranga — let’s keep this momentum going.
14/10/2025
Big changes are coming for New Zealand’s health and safety landscape, and this time, it’s about capability, culture, and compliance working together.
I’m looking forward to unpacking what these reforms mean for businesses on the ground and how leaders can stay confident, compliant, and ahead of the curve.
📍 Wellington
🗓 Tuesday 4 November | 10 am – 11 am
🎟 Complimentary registration via - New Zealand
If you’re leading people, projects, or performance - this session is for you.
11/10/2025
High performance isn’t about working harder. It’s about leading better. I spent a full day with some of New Zealand’s best - including James Laughlin, Dr. Alia Bojilova, Dom Harvey, and Sam Whitelock ONZM.
Here’s what the best in leadership, psychology, and sport all agree on:
1️⃣ Leadership is the real edge.
Your team doesn’t need more systems - they need a better you.
2️⃣ Focus beats busyness.
No multitasking. One priority. One mission.
3️⃣ Conflict is essential.
Avoid it and you grow resentment. Face it and you build trust.
4️⃣ Discipline builds freedom.
Sam Whitelock’s success came from one thing - knowing his North Star and never drifting from it.
5️⃣ The 1% rule.
Culture and performance are built in small, consistent steps.
High performance leadership isn’t loud - it’s deliberate.
And if you want to change your team’s results, start by changing how you lead.
Let’s raise the standard of leadership in health and safety.
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To be the most professional, creative and helpful health and safety consultancy in the country.
You won't find the team running around with clip boards and finger pointing. That way of doing safety belongs in the history books, instead you'll find a highly energetic approach that is contagious - before you know it your team that normally wouldn't say boo to a ghost are speaking up, offering suggestions and helping you, as business owners find solutions to those long outstanding issues.
Advanced Safety looks after regional councils, government departments, national and international businesses, medium sized construction companies and the father and son trades. It's the variety that keeps the machine running at full speed.
Led by Director and Principal Consultant Matt Jones is one of the most qualified and experienced health and safety consultants around. He also happens to be one of those good sorts that provides advice, useful tips and high quality content on all social media platforms, the radio and iTunes Podcast.
In 2016 Matt founded the New Zealand Health and Safety Professionals designed to introduced new safety people to more seasoned practitioners. With almost 1500 members on LinkedIn and Facebook NZHSP has become an incredible source of information and community.
This is all done with no expectation of return on the investment. Matt knows that the more you give the more you get back and Advanced Safety is real-life proof that this philosophy works.
→ If you would like to learn more about how we can help, send me a message or email:
matt@advancedsafety.co.nz
021 194 3437
Matt Jones HASANZ registered, Grad dip OSH, BA Joint Hons, GradNZISM
