GoodBugs

Award Winning producers of Fermented Foods in NZ. All our ferments are made in small batches, from local spray free produce.
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Our products are traditionally fermented with salt using the natural yeasts and bacteria. Fermenting foods is a practice as old as humans themselves. Before modern food production every household would practice fermentation as a way of preserving the harvest and keeping food over non-productive winter months. All over the world traditional cultures innately knew how to improve food with the use of invisible microbes. Science is only just catching up with the innate wisdom of our ancestors. Marea first shared her passion for growing nutrient dense food, making great ferments and nourishing our families to health and wellness, through teaching others. Now you can also buy our GoodBugs online, at local markets or at selected stockists. Goodbugs a name which tells a huge story. Our microbiome contains more bacteria than all of our human cells. A harmonious balance between the different types of bacteria in our microbiome will determine the state of our health. Until recently, the roles of these 'billions of little helpers' that make up our microbiome was a vital, but underrated contributor to human health. Each jar of Goodbugs Zuurkool real sauerkraut is raw (unpasteurised) and alive with these life giving probiotics.

07/01/2026

If you're in Dunedin make sure you pop in to see the team at to see their incredible range - and grab your fave GoodBugs!

05/01/2026

🧡 We love our Dilly Dally Sauerkraut! 🧡

This week, we’re shining the spotlight on Dilly Dally—our light and refreshing sauerkraut made with just cabbage, salt, dill seeds, and tips. Simple, yet bursting with flavour!

It’s the perfect tangy addition to sandwiches, wraps, or as a tasty condiment alongside your main meal. Buy online, or visit us at the markets!

02/01/2026

We are back into our markets this weekend....

Saturday 3 Jan - Cambridge Farmers' Market NZ (Daniel)

Sunday 4 Jan - Hamilton Farmers' Market (Marea)

A reminder, we will not be back to our Auckland markets until the end of January. You can still order online at www.goodbugs.co.nz

Happy New Year !!!! 😀

01/01/2026

✨ Looking to sort out your health in 2026? ✨
GoodBugs are here to help 🌱

A new year is the perfect time to reset, refocus, and put your health first — starting from the inside out.

Supporting your gut can help with digestion, immunity, and overall wellbeing, and it doesn’t have to be complicated. Our naturally fermented foods are made right here in NZ using simple, quality ingredients and traditional methods.

From flavour-packed kimchi and sauerkraut to fermented pestos and tastebud teaser boxes, we make nourishing your gut easy (and delicious!).

Perfect if you’re:
✔ Getting back into healthy routines
✔ Wanting to feel better from the inside out
✔ Choosing real food for real health

Here’s to more energy, better balance, and happier guts in 2026 💚

✨ Explore our range online and start your GoodBugs journey today ✨

29/12/2025

Looking for an easy way to add a delicious GoodBugs BOOST over the holidays?

🌱 Try our Zesta Fermented Pesto:
🥪 Spread on toast or sandwiches
🥗 Drizzle over salads for a probiotic boost
🍲 Stir into soups for extra umami
🌯 Use as a dip for veggie sticks or crackers

Endless possibilities for gut-friendly deliciousness!

27/12/2025

Here’s a bit of foodie summer inspo for you! ☀️

Creamy avocado, crispy halloumi, and juicy tomato, on toast, all topped with our Zesta Fermented Pesto for that extra burst of flavour! 🥑🍅🧀

24/12/2025

Meri Kirihimete from the GoodBugs Family!
We hope you have a fantastic day with your loved ones ❤️

22/12/2025

🌞 Summer = Salads! 🥗

We’ve whipped up this delicious Retro Salad, complete with crispy croutons, savoury ham, and topped with our tangy GoodBugs Dilly Dally Sauerkraut for that extra zing! 😋

Perfect for your summer gatherings or just a tasty, refreshing lunch. Who else loves a good salad with a sauerkraut twist? Let us know your favourite summer salad combos! 🥒🍅

19/12/2025

It's !

These rice paper rolls are a perfect GoodBugs filled summer snack!

Try these Rice Paper Rolls 💚

- Follow the directions on the rice paper packet. You'll need to fill a dinner plate with water, dip the rice paper into the water, leave for 30 seconds to soften then transfer to a board.

- Top with your favourite fresh ingredients and GoodBugs! These ones are packed full of kimchi, sauerkraut carrot and cucumber.

- Fold ends in then roll up from bottom into a firm roll.

- Enjoy straight away!

18/12/2025

Our final weekend of markets for 2025!!! And it's a busy one.

Saturday 20 December
Cambridge Farmers' Market NZ (thank you Ellen)
Parnell Farmers' Market (Daniel)
Tauranga Farmers Market (Marea - we may not be in our normal spot at Tauranga)

Sunday 21 December
Hamilton Farmers' Market (Marea)
Grey Lynn Farmers Market (Daniel)

Looking ahead - we will at Cambridge, Tauranga and Hamilton throughout January, but will be missing from Auckland until 31 Jan/1 Feb.

Merry Christmas everyone 🎄 🌟 🎁

17/12/2025

So many delicious fermented goodies in one place 💚

At GoodBugs, we’re working every day to build a new kind of food culture in New Zealand: one that has room for mouthwatering, health-supporting fermented foods in every meal, every day.

15/12/2025

Perfect for Fish and Chips this Summer! 🐟🍟

Our best-selling Golden Kraut is a must-have for summer meals. 💛 With its vibrant flavour and refreshing finish, it pairs beautifully with your favourite fish and chips.

Add a probiotic boost to your plate and elevate your summer dining experience!

Shop online now:
https://www.goodbugs.co.nz/products/sauerkraut

Address

97 Storey Avenue
Hamilton
3200

Website

http://www.goodbugs.co.nz/

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