
27/06/2025
Matcha Obsession Drinks Tea Farms Dry. Here's yet another article about the booming demand for matcha. I've lost count of how many articles I've read like this over the past year. The world can't get enough of this beautiful, delicious and incredibly healthy green tea. However, with this unprecedented demand Japan's tea farmers are struggling to keep up... and it's causing all sorts of flow-on effects...
Matcha's market nearly doubled in a year due to its rising popularity.