09/05/2025
Hey π I'm Rosie, and I'm coming out of the brand closet!
I Ummed and ahhed about spending half an hour getting myself together for a photo, but in all honesty, I'm not a fan of social media and it's 'standards', so you're going to get an accurate reflection of who's usually behind your MNRL. order - Me! MΔmΔ of 2 toddlers, loves a free flow essay full of waffle, and needs her husband to check that grammar is somewhat acceptable ππ
I sold the US giant's version of this through our physio business when I first had baby number 1. My small little hustle helped pay the bills while I was finding myself in being a mother (not a simple task). But then it was getting too hard for a little business and we got dropped, so after some panicking, I took the leap and started MNRL.! I just needed to keep that small amount of income that was keeping us alive, and now although we're still small, it's not as much of a struggle anymore π€
I tell you this as it underpins the whole ethos of our business. MNRL. is a business from my heart. It's a business where, when you lift the veil, it's a mΔmΔ wanting to nourish and spend time with her kids, to bring them up with connection, but needing to have income as so many do in this society.
But it's also from the heart of a physio with an interest in chronic pain, psychology, the nervous system, and the nutritional s**t show happening in society. Wanting to offer a product getting to the core workings of our nervous system to help settle some of the background hum so that the peaks on top aren't so hard to calm (clearly a frustrated physio π basically your problems are hard to settle down if your nervous system is screaming!)
It comes from a place of wanting to help others, and wanting to parent in line our values - hence why we employ people like my sister, to help with the growth we've experienced, but also help another mΔmΔ stay home with her bubba!
Conquering is not the aim, but helping as many people as we can with a piece of their puzzle, to help nourish and optimise their body, is.
Thank you for all who have been on road so far, literally couldn't do it without you! Breaking the anonymity, stay cool βοΈ
