The Eye Lady

The Eye Lady Empowering individuals with visual challenges. As a Low Vision & Irlen Consultant, I provide personalised solutions to enhance daily life.

Testing and treatment for Irlen Syndrome, Low Vision consulting, magnifiers and lighting support in Northland. For people with Low Vision

At The Eye Lady, I believe that changes in vision shouldn’t limit your ability to enjoy and engage with the world. As a dedicated Dispensing Optician, I understand the unique challenges of low vision. With a passion for enhancing quality of life, I provide compassionate care and essential resources to support you on your journey. I am committed to creating a supportive environment where you can access valuable information, connect with others facing similar challenges, and discover effective strategies for navigating daily life with confidence. As your trusted partner, I offer personalised guidance in selecting low vision aids and technologies that can significantly improve your independence and daily experiences. Whether you’re seeking information, support, or simply a friendly conversation, I am here to help. Take the first step towards living well with low vision by scheduling an assessment with me today. Together, we’ll ensure you continue to live a fulfilling and empowered life, regardless of vision challenges. What is Irlen Syndrome? Irlen Syndrome, also known as Scotopic Sensitivity, is a perceptual processing disorder which affects how the brain perceives light. It occurs when the brain’s sensitivity to particular light wavelengths prevents it from correctly processing visual information from the eyes. The brain becomes overactive when exposed to particular wavelengths of light, resulting in visual sensory overload. Sometimes this can also appear as light sensitivity, but is it much more complex than that. Often mis-diagnosed as dyslexia, ADHD, or behavioural problems, Irlen Syndrome affects between 11-14% of the general population, and about 60% of those with other learning difficulties. Irlen Syndrome affects the way that individuals process visual information, which means they see things different to how they really appear. The visual system causes normal things we see to become distorted affecting the way individuals go about their daily tasks and can manifest in a whole range of different ways. Words can appear to be flashing, moving, blurring, or doubling up on a page. For some people the letters can swirl, shimmer, appear three dimensional or even seem to lift off or sink into the page. Individuals with Irlen tire more easily from routine tasks involving vision as the brain requires significant effort to process and make sense of sensory information. As a result, simple tasks such as reading can become extremely challenging. This over-activity of the brain contributes to the diverse symptoms often associated with the condition

Physical symptoms can include:

Sensitivity to light
Eye strain
Watery eyes and a need to rub them
Headaches and migraines
Fatigue
Nausea, motion sickness or dizziness

Visual symptoms can include:

Text moving on the page
Difficulty focussing on the right text
Blurred vision
Sensations of swirling, flashing, moving text
Difficulty viewing patterns or contrasting colours
Text jumping off the page, or sinking into it
Difficulty judging the speed and distance of objects

Associated disorders

Irlen Syndrome is often associated with dyslexia due to their shared symptoms, but they are actually separate disorders. That doesn’t mean that some individuals won’t have both disabilities. There is a significant crossover with other sensory or attention processing disorders such as ADHD, audio-processing disorder, or autistic spectrum disorders. In addition, it can be synonymous with other learning disorders such as dyspraxia (a developmental coordination disorder), dysgraphia (a condition which impairs writing ability), and dyscalculia (difficulty learning or understanding mathematics). The impact on individuals is immense and for some, it may serve as a lifelong obstacle to learning and achievement.

25/11/2025

Living with low vision can make even simple daily tasks feel harder than they need to be — but the right support and tools can genuinely open things back up again.

In this video, I talk through what low vision actually is and how it might impact you.

If you or someone you love is starting to struggle with reading, hobbies, or day-to-day tasks, you don’t have to navigate it alone. I can help you explore practical options — from lighting to magnifiers — so life feels a little easier and a lot more doable.

To learn more about low vision support here in Northland, you’re welcome to visit my website or get in touch for a chat.

Helping people keep doing the activities they love, for as long as possible.

24/11/2025

If vision challenges are making daily tasks harder, specialised lighting and magnification can make a huge difference.

This season, consider gifting tools that support comfort, clarity, and independence—either for yourself or a loved one.

There’s no one-size-fits-all solution, so I offer recommendations based on individual needs.
Message me to view the catalogue or arrange a gift voucher.

19/11/2025

🎄✨ Looking for a practical, thoughtful Christmas gift?

If you’ve got someone in your life who loves sewing, reading, crosswords, crafting, painting, board games, or cooking — the right lighting or magnifier can make those moments so much easier and more enjoyable.

Good vision isn’t just about seeing clearly; it’s about comfort, confidence, and being able to keep doing the things you love without strain or frustration.

I’ve put together a few simple gift ideas that can make a real difference for someone you care about.
Whether it’s better lighting at home, a handy task lamp, or a quality magnifier, there’s something for everyone.

If you’d like personalised suggestions or need help choosing the right option, feel free to message me — I’m always happy to help. 💛

From the initial contact, through to the aftercare, Sam will be there every step of the way.Thank you Marie for you word...
18/11/2025

From the initial contact, through to the aftercare, Sam will be there every step of the way.

Thank you Marie for you words and we are so pleased to hear your daughter is doing better.

Head on over to our website for more information about Irlen Syndrome, and how we can help you, or your child, see words more clearly.

Irlen testing in Northland.

15/11/2025

What an inspiring day Friday was!

I had the privilege of joining Sarah from Irlen NZ to help train 17 new Irlen Screeners from across Northland. Most of the group were from school settings — teachers, DPs, SENCOs, and RTLBs — and we were also joined by a nurse from Whangarei Youth Space and a representative from Oranga Tamariki.

The energy in the room was incredible. Everyone arrived with such genuine passion for supporting tamariki and rangatahi, and it was wonderful watching them add another valuable tool to their kete.

I’m really looking forward to staying connected with each of them and supporting their ongoing mahi. Our region is lucky to have people like this stepping up to make a difference.

We've got heaps of new followers, so we thought it was a good idea to introduce, or reintroduce the face behind "The Eye...
12/11/2025

We've got heaps of new followers, so we thought it was a good idea to introduce, or reintroduce the face behind "The Eye Lady".

Sam is Mum to two toddlers, Wife, Friend and Colleague. She's also your Northland Irlen Diagnostician and Low Vision expert.

You can find out more about Irlen Syndrome, Low Vision testing and the clinics on her website www.theeyelady.co.nz. or you can chat with her directly by sending her a message.

Irlen testing in Northland.

11/11/2025
If you can relate to any if these, you don't have to continue to put up with it. Help is just a phone call or email away...
11/11/2025

If you can relate to any if these, you don't have to continue to put up with it. Help is just a phone call or email away! Please reach out for a free chat 0210618830 or www.theeyelady.co.nz

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✨ Northland Business Excellence Awards Last night my husband (Chris from In HomeTech Services) and I attended the  busin...
08/11/2025

✨ Northland Business Excellence Awards

Last night my husband (Chris from In HomeTech Services) and I attended the business
What a fabulous night of reflection and celebration hosted by NZ Chambers of Commerce Northland! It was inspiring to see the incredible talent, innovation, and diversity shining across Northland businesses.

A huge congratulations to our fellow Kerikeri businesses — Hounds, winners of the Emerging Business category, and the Turner Centre at Kerikeri, finalists in the Creative Industries category. What an achievement!

Thank you to NorthChamber, the judges, and the sponsors for creating such a wonderful evening that celebrates and uplifts our local business community. Feeling proud to be part of such a vibrant region full of passionate, hardworking people doing great things. 💚

Hi, I’m Sam – also known as The Eye Lady!I help children and adults who struggle with light sensitivity, headaches, read...
05/11/2025

Hi, I’m Sam – also known as The Eye Lady!
I help children and adults who struggle with light sensitivity, headaches, reading, or visual discomfort find real relief through Irlen and low vision solutions.

For many, it’s not just tired eyes – it’s the brain working overtime to process light and visual information. Once we find the right colour or support, everything feels easier: reading, learning, focusing, and even just getting through the day without a headache.

I also offer low vision home visits, bringing care and comfort to those who find it easier to be seen where they live – including adjustments, cleaning, and repairs for glasses.

Curious to know if that could be you or someone you love? Leave a comment below or message me – I’m always happy to chat.

04/11/2025

When the world feels too bright, busy, or overwhelming — it might not be “just you.” 💡

For around 14% of people, the brain works a little differently when processing light and visual information. That’s Irlen Syndrome — and it can show up as headaches, fatigue, eye strain, reading difficulties, or even anxiety.

The good news? The right colour can calm that overactive visual system. 👓
With Irlen Spectral Filters, everyday life becomes more comfortable — fewer headaches, easier reading, and more focus and calm.

There’s no need to struggle through it. Relief really is possible. 💜

28/10/2025

Some kids work so hard, yet reading never seems to click.

They might say the words move, blur, or jump — or they’ll avoid reading altogether. It’s easy to think it’s laziness or lack of focus, but sometimes it’s not about effort at all.

It could be how their brain processes light and contrast.

That’s what I test for with Irlen Syndrome — a visual processing difficulty that can make reading, writing, and even classroom lights a daily struggle.

💬 If this sounds like your child, or a student you teach, I’d love to chat. You don’t have to keep guessing what’s going on.

Address

41 Hobson Street
Kerikeri
0230

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