WOODS

WOODS New Zealand’s realest independent creative agency, since 2004. That big ideas aren’t limited by budget. Join us.

We partner with ambitious brands in need of design that disrupts categories, packaging that opens possibilities, digital that sparks connections and advertising that inspires action. Founded by a couple of surfers in 2004, WOODS is proof that creative agencies don’t have to be pretentious. That world class can happen anywhere – even regional New Zealand. We believe in the power of purpose to scale and transform brands from the inside out and turn customers to fans. We’re rebels with a cause, changing businesses and the world for the better.

Born during the lockdown as a DIY solution to overpriced ute accessories, we evolved RAD into a bold brand with a nostal...
08/09/2025

Born during the lockdown as a DIY solution to overpriced ute accessories, we evolved RAD into a bold brand with a nostalgic, adventure-driven identity that sets it apart by championing outdoor-loving Kiwis over tradies.

Case study link in bio.

Proud to unveil some of our campaign work with . We’ve transformed the traditional ‘nest egg’ into a concept that resona...
27/08/2025

Proud to unveil some of our campaign work with . We’ve transformed the traditional ‘nest egg’ into a concept that resonates with modern investors, making benefits clear and relatable.

We saw an unprecedented 150% growth in website visits over the campaign period — with the click through rate peaking at 8%.

Case study link in bio.

14/08/2025

Our Tauranga Girls' College rebrand has been selected as a finalist in the Best Awards 2025!

Huge kudos to the students, staff, and local iwi who helped create this vibrant new brand. The identity honours the college’s roots while confidently leading it into the future. We couldn’t be prouder.

View full case study: https://www.woodsagency.nz/featured-work/tauranga-girls-college
View Best finalist: https://bestawards.co.nz/graphic/small-brand-identity/woods-agency/tauranga-girls-college/

They won.With just 1 week to build and 3 weeks live, we helped Baypark Speedway rally the public — and secure the propos...
17/07/2025

They won.
With just 1 week to build and 3 weeks live, we helped Baypark Speedway rally the public — and secure the proposal.

• 3,498 submissions
• 90% backed the lease extension and North Stand transfer
• CTR 5.91%, CPC just $0.32
• 89% of conversions came from video
• And yes — we even brought the campaign into Bayfair.

All led by a simple message:
Keep the Heart of Baypark Beating.

Fast. Focused. Effective.
Out of the WOODS, into the world.

Case Study: HK – from heirloom to showroomFormerly Heirloom Kitchens, HK is a premium nationwide kitchen manufacturer ba...
07/07/2025

Case Study: HK – from heirloom to showroom

Formerly Heirloom Kitchens, HK is a premium nationwide kitchen manufacturer based in Tauranga. We worked with them on a modern rebrand, designed to reflect their shift from being ‘the builder’s choice’ to being everyone’s choice.

View the case study:
https://www.woodsagency.nz/featured-work/hk

Starting a new weekly series where we spotlight some of the amazing clients we get to work with.First up: PMG — one of N...
23/06/2025

Starting a new weekly series where we spotlight some of the amazing clients we get to work with.

First up: PMG — one of NZ’s leading unlisted property fund managers.

We support their team across brand strategy, campaigns, design, video, animation and ongoing marketing collateral.

Always a privilege working alongside such a focused and forward-thinking team.

Honouring the past. Evolving for the future.We partnered with Te Whare Wānanga o Awanuiārangi to evolve their brand iden...
11/06/2025

Honouring the past. Evolving for the future.

We partnered with Te Whare Wānanga o Awanuiārangi to evolve their brand identity—respectfully redrawing (not redesigning) their Tohu to improve clarity and legibility, while preserving its deep cultural meaning.

The refreshed system rolls out across all marketing collateral—from prospectuses and signage to digital templates. We also developed internal tools and continue to work closely with the team on brand and recruitment campaigns.

A brand grounded in Te Ao Māori, confidently stepping into tomorrow.

We are looking for digital marketing freelancers/contractors that specialise in Meta, LinkedIn and TikTok advertising. I...
02/03/2025

We are looking for digital marketing freelancers/contractors that specialise in Meta, LinkedIn and TikTok advertising. If this sounds like you, get in touch with us on info@woodsagency.nz.

Guiding patterns…We developed a brand pattern for QE Health to symbolise the voyage of the Te Arawa waka from Hawaiki to...
31/01/2025

Guiding patterns…
We developed a brand pattern for QE Health to symbolise the voyage of the Te Arawa waka from Hawaiki to Maketu. Learn more about the story in our case story. Link in bio.

Our work for QE Health resulted in two finalists in the 2024 in the Toitanga and Large Brand Identity categories.

Making headlinesWe created a distinctive hiwi device (bracket) for QE Health, to frame for images and headlines througho...
31/01/2025

Making headlines
We created a distinctive hiwi device (bracket) for QE Health, to frame for images and headlines throughout their new brand. Find out why in our case study. Link in bio.

Our work for QE Health resulted in two finalists in the 2024 in the Toitanga and Large Brand Identity categories.

The wellness destinationFor eight decades, QE Health in Rotorua has been an iconic destination for wellness. In 2023, th...
31/01/2025

The wellness destination
For eight decades, QE Health in Rotorua has been an iconic destination for wellness. In 2023, they unveiled a state-of-the-art facility along Rotorua’s scenic lakefront, and asked us to redesign their brand prior to launch.

Our work for QE Health resulted in two finalists in the 2024 in the Toitanga and Large Brand Identity categories.

Read the case study - link in bio.

Address

Level 1, 189a Maunganui Road
Mount Maunganui
3150

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+6475755588

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