21/03/2026
Happy Saturday FaceBook Followers, I need some participation votes please for a bit of market research to assess options for business expansion.
I’m a big believer of independence & have a strong aversion to advice/consultancy driven by the incentive to sell which pretty much makes up the whole New Zealand & Australian agricultural industry, costing farmers tens of thousands if not hundreds of thousands, each year in unnecessary inputs, reduced animal health, veterinary expenses, crop performance, profitability 💲💲💲
This doesn’t even touch on the negative implications on the environment, soil health, human health, all of which are given no consideration when 'the sale is what matters'.
I already provide fully independent advice for fertiliser & animal nutrition with absolutely no product or company bias & no commission or backhanders in any shape or form - I charge farmers direct an hourly rate plus travel (some companies acknowledge this whereby they then actually discount the 'commission' off the client's invoice!). Despite the apparent higher upfront costs in consultancy, the outcomes & farm profitability are significantly higher as a direct result of higher farm efficiency, inputs solely based on what is needed & a whole farm system's approach where soil, plant & animal health are all interconnected 🧑🌾🐑🌾🌱
Without that interconnection, the system is broken. Silo mindsets do not work for anyone other than the suppliers.
I am however often asked about cropping & spraying regimes which I’ve always avoided advising on due to insufficient knowledge to do such topics full justice & I'm a firm believer in 'staying in your own lane' rather than advising outside your qualifications (a concept many are unfamiliar with 🙄).
On that note, I've been toying with the idea of expanding business services by bringing in a specialist to advise on plant agronomy i.e. specifically seed & spray. This would follow the exact same business model I currently run whereby a recommendation provided would be based on seed/sprays that are best suited & actually needed, maximising efficiency & sustainability.
We do not supply any products so purchases would continue to go through the usual suppliers but removes the risk of getting a sales rep to provide a ‘recommendation’ when there’s clear incentive to sell a particular company’s seed, encourage application of more sprays etc. As with fertiliser & ‘nutrition’ reps alike, the ‘free’ advice always costs more in the long run as their objective is not the same as farmer objective.
I’m keen to gauge the wider current mindset & potential support of independent seed & spray advice to determine if there’s enough demand to warrant expansion or at least further consideration. I’d be grateful if you could participate by voting a 👍 for yes or 😆 for no (but if you’re a sales rep & vote no then I’ll be a bit suspicious 🤫).