Hope Is My Homeboy

Hope Is My Homeboy A company dedicated to bringing a voice to those who need it. We do this through fashion and giving

We’re so honoured to have our nearest and dearest friend Estelle Uren representing Hope Is My Homeboy in the ring at Glo...
05/11/2025

We’re so honoured to have our nearest and dearest friend Estelle Uren representing Hope Is My Homeboy in the ring at Gloves up for Gumboots a powerful kaupapa giving back to I AM HOPE.

Being a small, self-run kaupapa ourselves, we’ve had a glimpse into what it truly takes to hold space for others and create something that changes lives and what I AM HOPE does for our communities is nothing short of a blessing and it’s something that’s personally close to home. My own whānau and rangatahi have benefited from their support and resources, and for that, we’re forever grateful.

We’re genuinely proud to stand alongside this kaupapa and be part of such a special night.

To our beautiful friend Estelle I’ve never met someone so passionate about people, so calm, grounded, and empathetic. You inspire me constantly just by being you. You don’t try to be those things you just are.

Thank you for choosing to represent us. Thank you for supporting us in every way. Go well, my friend we’re behind you all the way and can’t wait to be part of this epic event. 🖤🥊

Some journeys end where new ones begin. Tomorrow night we stand ringside for our brother  last dance in the ring. A man ...
19/09/2025

Some journeys end where new ones begin. Tomorrow night we stand ringside for our brother last dance in the ring.

A man known to many in Nelson as a fighter, a leader, a familiar face in our community. To us, he’s whānau. A day one who backed our vision when this kaupapa was just an idea.

He’s carried heart, courage, and loyalty both inside and outside the ropes, and we’re honoured to have created something small to mark his legacy.

The gloves may come off, but his story is far from finished. Here’s to the next chapter, brother Nelson will always remember, and we can’t wait to see what you build next 🥊❤️

Brother Shane 💔 my brother in Christ, there are no words that can carry the weight of my heart right now. We just spoke ...
27/08/2025

Brother Shane 💔 my brother in Christ, there are no words that can carry the weight of my heart right now. We just spoke four days ago. I hoped, I prayed for you, we even planned to see each other this week while you were back 🥹 . You have accomplished so much with your time on earth many know you for the incredible rugby career you had, but I know you for your heart, your humility, your passion for people, and your purpose.

I now cherish our time together. I will continue with our mission and carry your essence through it all. You were a blessing to us thank you for your deep thoughts, for the legacy you’ve left behind. I know I’ll see you again. God knew your heart. For now, may you rest in His peace and love.

Now you are in paradise with your beautiful furry son Raj I love and will miss you both deeply.

“The Lord is close to the brokenhearted and saves those who are crushed in spirit.” Psalm 34:18

God bless my brother, with love ❤️
Please check on your loved ones x

24/07/2025
18/07/2025

Come hangout as we prep for my talk at the Scott’s Construction’s mental health brekkie ❤️🙏🏽

THANK YOU!! Another round, wrapped with love. ❤️ Thank you for showing up for us, for this kaupapa, and for yourselves🙏🏽...
17/07/2025

THANK YOU!! Another round, wrapped with love. ❤️

Thank you for showing up for us, for this kaupapa, and for yourselves🙏🏽

Final orders are being sent today, and pickups are still at the office if you’re nearby today otherwise we’ll be back in the office by Tuesday.

Forever grateful. Always growing.

Love the king-Stubbs whānaui xx

11/07/2025

Kia ora everyone
so sorry I thought this automatically posted from instagram but it didn’t! 🤔 here’s the giveaway announcement 🥹❤️

We just want to say a huge thank you for being here and for entering our giveaway. Reading all of your gratitude comments was honestly so special it was moving, beautiful, and such a good reminder of what really matters. Your words truly made our day.

A heartfelt thank you to for his continuous generosity we are so grateful to have crossed paths ✨ you are a blessing brother we’re so grateful for you ❤️

To keep it fair, we put all of your comments into the wheel each comment was an entry. That means if you shared more than once, you got more chances. We spun it on camera so you can see exactly how it went.

Thank you so much for being part of this with us. For sharing your hearts. For supporting what we’re about. It means more than you know.

Congrats to .aroha and your homie luke_koia 🎉 We’ll be in touch to get your prizes to you.

To everyone else, please know how grateful we are for you all. Stay tuned we’ll definitely be doing more of these. Until then, keep sharing your gratitude and looking out for each other. 💛🫶🏾🙏🏽

Hey Family, I wanted to share something special we did with Scott’s Construction in Nelson and I  think it says a lot ab...
08/07/2025

Hey Family, I wanted to share something special we did with Scott’s Construction in Nelson and I think it says a lot about who they are as a company.

They invited us in for their company mental health breakfast, where I had the honour of holding space and sharing my story. We stripped back the layers, talked values and purpose, and worked to leave everyone with practical, empowering tools to remember who they are and why they do what they do.

For me, this kaupapa is deeply personal. I lost my dad and my brother to su***de. Those losses taught me that words matter. That connection truly saves lives.

That’s why we started Hope Is My Homeboy. To remind people: You are enough, just as you are.

I also had the privilege of presenting the team with our collab. Every site worker received a custom hi-viz vest with “You Are Enough” bold on the back. Office staff got black tees with hi-viz print.

This collab isn’t just workwear. And this kaupapa isn’t just clothing. It’s about connection and purpose. About making space for the conversations that actually matter.

Forever grateful and Blessed to be doing what I do 🥹❤️

Thank you. Truly 🥹🖤Every time you choose to order from us, you’re choosing more than clothing. You’re choosing to carry ...
06/07/2025

Thank you. Truly 🥹🖤

Every time you choose to order from us, you’re choosing more than clothing. You’re choosing to carry a message of hope, to help us do things with intention, and to remind someone out there that they matter.

Our pre-orders mean nothing is wasted. Each piece is made just for you. It takes a little longer, but we believe it’s worth it.

We’ll be sending out all orders by next Friday 18th at the latest. Thank you for your patience, your belief in this kaupapa, and for standing with us.

Your support helps keep these conversations alive. We don’t take that lightly.

We’re grateful for every single one of you 🙏🏽🫶🏾

GIVEAWAY – OUR WAYOur first ever giveaway to close off the amazing launch! I’ve always felt weird about giveaways they c...
04/07/2025

GIVEAWAY – OUR WAY

Our first ever giveaway to close off the amazing launch! I’ve always felt weird about giveaways they can feel a bit spammy. But I want this to be a way to say thank you.

How to enter: ( can enter as many times as you like)
✅ Comment something you’re grateful for ✅Tag someone you think deserves this.

What you’ll win:
🎁 Our entire ‘You Are Enough’ full collection:
🖤Hoody
🖤Crew
🖤Cap
🖤Trackies
Also
🔒Unreleased stickers
🔒Tote bag
🔒Art piece

Two prizes up for grabs:
✨ One for you
✨ One for the person you nominate

Details:
📍 Open to NZ residents only
📅 Entries close: Tuesday 10 July
🏆 Winners announced: Wednesday 11 July

Remember there’s No pressure to follow or share but we’d love it if you do (does that make you feel pressured lol) 😂

Thank you for being here with us. ❤️

Address

Trafalgar Street
Nelson

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