Paul Norton Fitness

01/09/2025

Guess what....

I used to be a little overweight....

I used to have no confidence and I used to hate my own body....

And it’s taken me over 4years to lose over 35kg...

And I wouldn’t change any of it because it’s given me the drive to help others who’re doing through the exact same as I did.

I still don’t have a six pack..

Or a shaved shaved chest..

And I love ice cream way too much...

See comments like this dont bother me....

But what does bother me is this comment came from another coach yet again...

When I look on his page it’s full of topless photos with himself putting back oil all over their chest....

The sad part is people will actually fall for this bulls**te and buy their “ Magic shred plan “

I’ve no issues with that but when someone comes onto my page to try shame me, it’s not ok...

The reason the fitness industry is in such a bad place and the reason why more and more people are struggling with their body image, is because of people like this...

Someone who is in any good shape at all starts a Instagram page, takes a few selfies with baby oil on his chest and shaves his arse...

And calls himself a coach....

There’s so many great coaches out there but there’s also so many morons at the same time..

Fitness is about being the best version of yourself...

It’s about starting somewhere and trying to do your best each day and improving by just 1%

Heath and fitness is about looking in the mirror and feeling confident, to be able to have s*x with the lights and to walking up everyday excited for the day...

It’s not about having a six pack or being ripped as hell...

It’s not about worry about always being ripped all year around...

The reason I love helping people is because I know exactly how it feels

I’ve also seen my mum struggle so I’ve experienced it from both ends.

Fall in love with the process and don’t have any expectations or a timeframe and you’ll always stay winning.

By the way

My 28 day body confidence challenge starts in 6 days!

DM me the word “ 28 DAYS and I’ll get you the details!

27/08/2025

Not just another fitness program

I’m only human at the end of the day and unfortunately I can only help so many people

It’s the reason why my 28 body confidence challenge does so well with a group of like minded people

The aim of this is to help you improve aspects of your life that will have you feeling amazing in your own skin again

👉 DO YOU struggle with confidence

👉 Are you currently UNHAPPY with your body shape right now?

👉 Do you STRUGGLE to stay on track with your nutrition?

👉 Do you find it hard to stay MOTIVATED with your fitness goals?

👉 Have you tried to get shape in the past but you always seem to FAIL?

If any of this sounds like you then let’s change that today

My BRAND NEW 28 Day Body Confidence challenge is BACK and starts May 3rd 🥳

⁠
I was overwhelmed by the response and results from my last 28 challenge in January , so I’m super excited it’s back!⁠

This is now bigger and better than ever before
⁠

This is going to be a great chance to get started and work with me
⁠
Only reach out if you actually want to see some life changing results

Spaces are limited for this unfortunately so don’t miss out like last time

DM me the word “28 DAYS ” and I’ll get you all the details you need…

22/08/2025

🚨It’s BACK 🚨

Do you struggle to lose 1-4kg in 28 days

The 28 Day Body Confidence Challenge AUTUMN Edition 🎉🎉

After the amazing feedback and the demand after the last 28 Day….

I’ve listened and created the 28 day Autumn body confidence challenge

As you know I’m passionate about helping people improving their lives

Over the 28 days I’ll be helping you take the first step into improving your life

This is not some restrictive plan or some fad, over the 28 days I’ll be helping you build better habits with your nutrition and exercise and results will come as a by product

This is about building better habits and focusing on the basics

Every time I do these my aim is to make them bigger and better and not only maximise your results but educate you in the process

This one is no exception and I’m excited to get started

If you’re ready to improve your:

✅ Confidence

✅ Motivation

✅Self-Worth

✅ Sleep Quality

✅ Stress

✅ More Energy

And as a result lose 1-4kg

Then this is for you

Message me the word “ 28 DAYS “ and I’ll get you across the super early bird details

Paul

21/08/2025

This post may be a little controversial..

Noting in life is easy especially when it comes to improving your health and fitness

Why do you go to work everyday?

You work so you can get paid and have money to live and buy things right?

You don’t stay in bed all day and pray that you’ll win the lotto so you don’t have to work....

You have to work to earn that money

You can’t just expect that you’ll win the lotto and all problems will be solved

So when it comes to getting in shape whether that’s losing weight or building muscle and toning up....

YOU have to do the work

I can tell you that I’ve got the magic plan that’s going to solve all your issues

I could make a nice PDF plan and tell you this will fix everything..

BUT I DON’T

I have all the tools and all the support you need but if you expect to get results and not put in a little bit of effort

Then it’s never going to happen...

It’s the same as working, if you’re boss is a dick then you’ll hate going to work and therefore you won’t work as good

If your boss is a legend and he treats you good then you’ll love your job and work that bit harder

Right?

It’s not the diet plan or the training plan, it’s the environment and community that you’re in....

Always remember that no one can do the work for you only YOU

Ask yourself everyday what could you do better?

Could you get more sleep?

Could you wake up earlier and get that walk in?

Could you spend a hour on a Sunday and meal prep for the week?

Could you read more and scroll less??

These are things you can control and none else

Sometimes it’s a hard truth like this that you need to hear to give you that little nudge in the right direction

I don’t have a magic plan but what I do have is the road map to help you get the results you want

I’ve got the right environment for you to thrive in and the support and structure you need

It’s not a short term fix you need

It’s a long term goal you need

By the way......

The 28 day challenge starts in just 17 days time

DM me the word “ 28 days “ and I’ll send you the super early bird details

13/08/2025

The last few weeks have been nothing short of hectic…

I’m tired….

I’m a grumpy pain in the back side….

And I’ve forgotten what day of the week it is…

I heard someone mention the word weekends today, and I replied…. What are those??

The whole reason I’m sharing this with you is to hopefully inspire you to believe in yourself again….

To believe that you actually have more time that you think to work on your health and fitness….

To focus on your well- being….

Whether it’s making food to fuel your body…

Or gyming at 10pm at night time…

Or doing a home workout in your bedroom at 5am in the bedroom…

You can alway find something that will benefit your health in some shape or form…

I know it can be overwhelming so I’ve made a high protein list along with the exact blueprint I’m using to stay on track..

Message me the word weekend ” LIST “ and I’ll send you across a FREE copy..

09/08/2025

01/08/2025

2 years ago today I lost my man I had the privilege to call dad for 33 years…

The man who thought me so much about life even though he said very little….

When my mum passed away 14 years ago, he had look after us all, I was 20 but my sibling were only 12+ …

It’s safe to say he done a great job because my brothers and sister have turned into great people, but importantly kind….

The biggest lesson my dad thought us, was to be kind and no matter happens, we’re a family and to him, his family was everything….

The last picture was a text he sent me after we had an argument, I say we, I mean I was being an ass to him and when I said sorry, he replied with that….

Another huge lesson he told me was this : You can’t take back words “ and to this day, I practice it…

People often say horrible things, and use an excuse like “ you made me angry, or you provoked me “ or “ you got me at a bad time “

If someone doesn’t add value to your life, they don’t deserve to be part of it, especially if all they do is put you down….

And more importantly be kind to other, it cost nothing to be kind and you could be the best part of someone’s day, even if it’s a smile.

Daddy would say “ It’s free to be kind “

Here’s to the gentle giant 🙌 rip big man ❤️

All I want you to do is tell someone you care about that you love them ❤️ it’s something I wish I could do with my parents…

p.s ( This was my dad ringtone on his phone ) it was only fitting I had it on 🚛

22/07/2025

I’m quite nervous about this I won’t lie….

One thing about me is that I pride myself in practicing what I preach….

As a coach, we have I pretty easy….

We can go to the gym anytime of the day and spend 2+ hours in there…

We had it easy to meal prep or eat food anytime we want….

So I’ve decided to take it up a notch….

Over the next 4-5 weeks, I’ll be working on a farm, back to my roots….

Putting in some 15+ hour days, with no routine or control over my day to day actions…

Not knowing when I’ll get to the gym and really having to have my food in order….

My me, being able to show people that I’m a real person doing the exact same as them, means I can relate to more people, with the goal to help and inspire just one person 🙌

Let me know your thoughts below…..

10/07/2025

I know what it feels like

To wake up every day and wish you could disappear

Waking up in very day physically and mentally drained

No one understands what it feels like

But I do!

Its taken me 5 years to have the confidence to take my top off in public

The picture with me wearing a wine coloured top, was me at my heaviest

I was on holiday at the time, and I didn’t take my top off once on that whole trip

I felt so bad, that I wouldn’t be intimate with my partner unless I wore a top to cover myself

I never believed or felt good enough to think I could feel happy in my own skin again

Truth be told, I would have looked at that first picture and judged that leaner Paul

“ Who does he think he is going around with no top on “

“ This lad thinks he is so great “

“ I would never want to look like that, are he must have no life “

I would have judged that person so much, but that’s only because deep down I wanted to have that confidence to feel good

No matter what you’re feeling right now

Whatever your goal

You are good enough to feel better

You are good enough to get your dream result

And you deserve great things

I’ve been where you are right now, and it’s s**t

And I know that you might feel this is you forever

Nothing will ever change, or “ I’m too old, or “ I’m broken, I can’t lose weight..

I’ve told myself the exact same things, and I’m living proof that you can, and will turn it around

Without any crazy diets or pills

Without any crash rapid 6 weeks shred plan

Without the fear you’ll never have a social life

It’s never to late to start and your goal is never too big or too small

Your dream result is waiting for you, it’s only a matter of when and how you get there

Look at the next 12 weeks not the next 12 months

When you’ve reached certain goals in that 12 weeks, reset and set bigger ones

This is what helped me achieve what’s I’ve achieved

P.s

If you’re ready to work on yourself…

Message me the word “12 WEEKS “ and I’ll get you across the details for my program

26/06/2025

Can we normalise that it’s not a race and slow progress is better than no progress!

17/06/2025

This came up on my memories…

I had this comment sent to me a while back….

This doesn’t bother me in the slightest

Guess what

I don’t have a six pack

I don’t have a shaved chest

I don’t wear fake tan

And I don’t work out 3 times a day

And I love Ice-cream

And this is what the fitness industry seems to be all about

Unless you have a “BEACH BODY”

You’re not deemed a professional

Seeing comments like this makes me even more passionate to do what I do

I’ve helped hundreds of females and males shift hundreds of kg of body weight

And all this while still having the foods they love and not spending hours in the gym

Most people in the fitness industry have time it work on twice a day

And they have the time to do it everything 100%

But when you have kids

And a full time job

And have a family to look after

And when you’re working with your menstrual cycle

I don’t expect you to be in the gym twice a day

And I don’t expect you to look like you’re taking part in the next bay watch movie

Fitness is not about this six pack image or having a shaved chest so my pecs look bigger

Fitness is about becoming the best version of yourself and improving your life for the better

Trust me, you don’t know want a six pack nor will you be happy

Instead work on making small improvements

Learn how your menstrual cycle works

Learn how to work with your cravings

And know that you can get results without having to starve yourself

Or give up your social life

So no I don’t have a six pack or a shaved check or 55 inch arms

But I’ve helped people all across the globe and I’ll continue to do so

So thanks for the comment because it’s given me more reason to do what I do

By the way

I’ve finished updating my FREE “ how to lose your first 5 “ E-book

( along with a bonus - 21 day healthy habit blueprint )

Comment the word “Ebook” and I’ll send you a free copy

12/06/2025

Re: Unpopular opinion

All you have to do is eat less and move more right?

Unfortunately this is the s**te that we’re still seeing on social media

We have coaches who’ve got their PT cert in a 2 weeks course, who’ve been in great shape all their lives

And boom they’re experts

So many of these online pages we see have never felt the pain

They’ve not spend years of their life lacking confidence or spent years wearing baggy clothes to hide themselves

They’ve never had such low body confidence they’d avoid social events

They’ve never tried all the fads, and quick fixes and still not gotten the results they’ve wanted

I have, I’ve been through all of this, so I know exactly how it feels

So to be told “ Eat less, move more “ is complete bollix

We all know how weight loss works, we need to be adhering to a calorie deficit, but if only it was that easy hey

When you’ve felt a certain way for years and years, it becomes your identity

So when you’ve finally had enough and you try to change it, it’s hard

It’s scary

And we’re filled with self doubt

I get it
This is normal, and this happens because we’re looking to change our identity to one that makes us feel more confident and happy

But if we’ve never felt like that before, we don’t know what it feels like

And this makes us doubt ourselves and we then start to struggle

When we struggle, we’re told “ Eat less, move more “
But this isn’t the issue

The issue is that we don’t believe in ourselves to becomes to better version of ourselves, so it’s easier to fall back into old habits and patterns

It can feel lonely when trying to get in shape by yourself, you feel like the “ odd one out “

Ever notice when you’ve set a goal with a friend, you’ve always smashed it??

It’s because you have someone who knows what your going through, and when it gets tough, they give you the boost and support you need

They don’t say “ eat less and move more“

You always know this, it’s that support and accountability that you need

Your environment will be key

Surround yourself with people who have the same goal as you

People who want to see you succeed and

This will be what you’ve been missing

Adios

Paul