Paul Norton Fitness

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Paul Norton Fitness

. With over 5000 hour's of 1-1 coaching i have a lot of experience in the fitness field. I don't claim to know everything and we are always learning.

When we start any fitness goal it is always that starting point that we struggle with. My aim is to make the fitness industry simple and educate people as best i can. Fitness should be viewed as a fun hobbies that shouldn't involve giving up the good treats in life, but so many people fear fitness and think that making change involves 8 hours a day in the gym and eating chicken and lettuce for life, WELL ITS NOT. You can lose weight by eating chocolate everyday,(don't very healthy) but it about small changes over a longer period. We need to learn the basics and evolve and improve along the way. I have created a online platform to share information to my clients but also help as many people as i can. Everyone has a different way of doing things but what has worked for me and the clients i have trained is accountability and having the basics set right from the start.

07/03/2026

15 years today we lost this amazing lady….

This is a rare picture I have of my mum as I don’t have many of her

Growing up as a child I was always working and I didn’t really spent much time at home

Truth be told there’s only one picture of me and my mum and it breaks my heart that we didn’t get more together

The memories that I have of my mum are ones with her struggling with her weigh having self confidence issues

She was a loving mother and loving wife but she struggled to put herself first

When she turned 41 she tried to lose weight and tried the slimming clubs and the weight watchers

She tried the shakes and the fat loss pills but she never seemed to get ahead

It wasn’t her fault, it’s was the lack of education that these slimming clubs didn’t offer her

Seeing her struggle each week and feel like she never had anyone to support her, broke my heart

If she had someone like me on her side helping her with her weight loss, life would be so much different now

It’s why I’ve got so much passion to help females

I don’t want to see anyone struggling and not feeling amazing in their own skin

I don’t want anyone to not feel good enough

It’s why my passion grows bigger and bigger each day

I don’t anyone to not feel good enough

I want to help as many people as I can to feel and look at their best

It’s more than just the weighing scales

It’s more than just nutrition and training

It’s about improving your whole life as a whole

I want to HELP YOU

If you want to not only look and feel good in your own skin but also get results that are sustainable for the long term

Results that will allow to still enjoy your wine and cheese….

Then I’ve got something for you just in time summer so stay tuned 👀

My brand new FREE updated E-Book is ready for you

If you want a copy, comment “FREE “ and I’ll send it across

P.s Mammy Nortons legacy will never be forgotten as long as Paul Norton fitness lives on ❤️

16/02/2026

I still remember my mum going at the local hall for her weekly weigh in

She’d look down, see the number go up… and her whole mood would change

Didn’t matter if she’d eaten better, walked more, or actually felt good that week if the scales were higher, she thought she’d failed

No one ever told her that women’s weight fluctuates every single week

That hormones, water, digestion, even the time of month all cause the number to shift.
It wasn’t fat gain

It was just her body doing what it’s meant to do

But because she didn’t understand that,
she’d go home deflated, reach for crisps and wine,
and start the whole cycle again the next week

That’s why I’m so passionate about teaching women the truth, the truth I wish mammy had known

Because the scale isn’t the enemy, misunderstanding it is

You’re worth more than a number on the scales

When you know what’s actually happening,
you stop letting a few numbers control how you feel about yourself

By the way, I’ve updated my FREE “ Understanding your cycle “ ebook

Comment CYCLE below and I’ll send a FREE copy
that explains exactly why your weight changes each week and how to work with your body, not against it

( let me know if this post was helpful )

14/02/2026

POV: Valentine’s Day can be the hardest day for a-lot of people….

It’s that one day you’ll see all the flowers and the dinners and everyone declaring there love for eachother….

And it can be hard, and I’m here to say YOU ARE NOT ALONE…..

It can seem as if you are the only one who is home alone or maybe you have no one to love you….

But this can’t be further from the truth…..

What you see on social media is only a small number of people but unfortunately you will get shown post after post….

All this does it hammer your self worth and confidence…

Thinking you’re not good enough or s failure or that no-one wants you….

I’m afraid home by myself with my dog Ellie….

All my friends are out with there partners enjoying the night……

And I’m here watching Harry Potter…..

Now, I’d love to be spending the evening with that someone special, but unfortunately it’s not the case….

I’m sure that someone special will come along, but for it’s just me and Ellie….

I want you to know that YOU ARE WORTHY…..

What you see on social media isn’t real life, most things are made to be more than what you see…..

And most of it is for show, so don’t let what you see, dictate your happiness

If you are feeling lonely, I’m only a message away, and I mean that ❤️

P.s Ellie has spent all day sleeping, not the best valentine date 🤣🐶

10/02/2026

The last few months have tested me mentally and physically….

I was unsure if I should share this or not, but I think it’s important….

The past 12 months have felt like 10 years for me….

Dealing with all kinds of emotional and physical abuse, and you may think this is some sort of “ looking for attention thing “ it’s far from it…

This is me bringing awareness to something that is worryingly common, and people are afraid to speak out…

I was one of those people, so….

I turned to food, junk food, takeaways, stopped tracking my food, and to be honest, put no effort into my training….

Told myself “ I’m going to the gym, so I can eat what I want “

11.5 kg later and I feel like a bag of sh1t…

No energy or motivation…

No personal standards or discipline…

I’ve been keeping my clients on track but not myself..

Guess what?

I’m sick of feeling blaaaaa

Sick of seeing and feeling cloths getting tighter….

There’s only two options and that is staying the same and watching the weight go up….

Or pull my finger out and take action….

I’m choosing action and I’m going to show you how to go from a low spot in your life to walking up daily feeling incredible in your self

Remember when you are at your lowest, there is only one way up…

It sounds cliche I know, but the first and best way to feel good again, is to focus on your physical health…

Whether it’s to get in better shape or just moving your body, starting is always the hardest part….

I’m going to show you how to start and get feeling good again 🙌

Paul 2.0 is locked and ready 🙌🙌

29/12/2025

I won’t lie, I was never into the whole “ new year, new me “ but this year it’s going to be my new secret tool…….

2025 is definitely a year I want to put behind me and move into 2026 putting all the focus on my own health and fitness…

I may be a coach but I know I’ve let myself slip a little, and that’s ok, it’s part of being human….

One thing I tell my clients with is to focus on the small things….

The 5 minute walk….

Drinking 1-2 litres of water per day

Making micro better choices rather than restricting themselves….

Building little mini habits and staking them…..

It’s why I’ve just updated my brand new “ healthy habit blueprint “

If you would like a copy comment the word “ BLUEPRINT “ and I’ll get you across a free copy…

P.s

If you’re ready to go a step further, I’ll be opening up spots in January for my 1-2-1 coaching over the next few days

If you’re ready to start 2026 in the best possible way and lose 5-25kg, DM me the word “ START “ and I’ll get you across the details for what’s involved 🙌

25/12/2025

I wasn’t too sure if I should post this….

But you’ll be seeing alot of positive posts today…

People sharing their family photos and all the get togethers….

Sharing all the good stuff and look I’m all for it 🥰

But, there’s a flip side and that’s the side you don’t see…

For some people out there, today is the loneliest time of year…

It could be because they have no family or friends to go to….

Or it could be they are with people they don’t want to be with, but feel like they have to…

For me, this it’s the first year I’ve not been at my grannies for Christmas, and it’s due to the fact there’s a certain family member being there….

This decision has been on my mind for months…

Do I spend Christmas up on my grannies and be constantly looking at the time so I can go because of z person…

Or stay at home away from my family for Christmas….

It’s the first time I’ve been in Ireland for Christmas and not being up in my grannies…..

I choose the latter, and the truth is, I’d have felt more alone being up in my grannies today than being on my own…

Christmas is not about “ perfect scenarios “ or having to be somewhere to keep others happen….

If you are seeing all the “ perfect posts online today “ remember this is SOMEBODY ELSES REALITY and not yours…..

If your day isn’t like others, it’s ok….

I’m sharing my story with you to show you, it’s far from perfect, and that’s ok….

Happy Christmas to you all x

P.s if you are alone and need someone to chat to, my inbox is always open, and I really mean that ❤️

30/11/2025

Guess what....

I used to be a little overweight....

I used to have no confidence and I used to hate my own body....

And it’s taken me 3 years to lose 31 kg...

And I wouldn’t change any of it because it’s given me the drive to help others who’re doing through the exact same as I did.

I still don’t have a six pack..

Or a shaved shaved chest..

And I love ice cream way too much...

See comments like this dont bother me....

But what does bother me is this comment came from another coach yet again...

When I look on his page it’s full of topless photos with himself putting back oil all over their chest....

The sad part is people will actually fall for this bullsh*te and buy their “ Magic shred plan “

I’ve no issues with that but when someone comes onto my page to try shame me, it’s not ok...

The reason the fitness industry is in such a bad place and the reason why more and more people are struggling with their body image, is because of people like this...

Someone who is in any good shape at all starts a Instagram page, takes a few selfies with baby oil on his chest and shaves his arse...

And calls himself a coach....

There’s so many great coaches out there but there’s also so many morons at the same time..

Fitness is about being the best version of yourself...

It’s about starting somewhere and trying to do your best each day and improving by just 1%

Heath and fitness is about looking in the mirror and feeling confident, to be able to have s*x with the lights and to walking up everyday excited for the day...

It’s not about having a six pack or being ripped as hell...

It’s not about worry about always being ripped all year around...

The reason I love helping people is because I know exactly how it feels

I’ve also seen my mum struggle so I’ve experienced it from both ends.

Fall in love with the process and don’t have any expectations or a timeframe and you’ll always stay winning.

Ps - I’ve just finished my FREE high protein list..

I’ve been using this exact blueprint and lose weight while working 15+ hour days on the farm

Comment the word “ LIST “ and I’ll get you across a copy

26/11/2025

Daddy Norton would always say “ Murphys Law “

What can go wrong will go wrong, and this month has been the month that kept on giving….

Ellie needing surgery, personal issues, and life making me question everything….

Social media is great to highlight the “ good times “ right??

Well how about we highlight the not so good bits….

Life can be a right pain sometimes and it’s easy to get caught in the trap thinking “ I shouldn’t be complaining or negative “ people will say I’m looking for attention….

And this vicious cycle only leads to damaging your metal health and self esteem down the line…..

It’s a trap that I’ve fell into so many times…

The whole of 2025 has been the year that keeps on giving and I’m not afraid to say, I can’t wait for 2026 to come along and give me a clean slate….

Far too many people are pretending to be ok and the beat themselves up if they’ve not giving something 110%

My gym sessions haven’t been perfect, nor has my food been on point…

My sleeps been all over the place and I’ve scrolled far too much….

These things happen..

It’s called life…

Stop striving for perfection and strive to do the best you can…..

Strive for that 1% and the rest happen

Paul

16/11/2025

🔥 Announcement 🔥

Women over 30 who want to feel confident in their clothes again, lose kg’s and actually keep the results for life…

I’ve not done this before, but with everything that’s happened with Ellie this week, I feel I should give back…

When the Christmas coffees come out, the lights switch on, and the same songs start playing on the radio, you know exactly what’s coming…

The “sure it’s Christmas” mindset.

The takeaways, the wine, the nights out…

And every single year, women message me in January saying the same thing….

“I wish I hadn’t let myself go over Christmas.”

Same thing my mum said for years when she struggled..

This time, I want to stop that from happening

To be honest, most Black Friday deals are scams, they jack up the prices weeks before and then drop them down…

Most coaches will give you the whole “ 3 months free “ ( when you buy the 12 month package @ €3,000 )

So this year I want to actually give back in a way that helps you finish the year stronger instead of starting it stressed.

No fluff, no hidden agenda….

So, here’s the Black Friday offer I’ve put together….

When you join the program, you’ll get the ENTIRE month of December completely FREE…

I’ll coach you through the hardest month of the year so you can still enjoy the nights out, still go to the parties, still eat the food…

Without undoing all your progress.

No starting January in a panic

No frustration

Just structure, support and accountability when you need it most..

So come January, you will be straight into it for 12 weeks…

And on top of that…

You’ll ALSO get to bring a partner or friend and I’ll coach them for FREE in January

That added accountability for yourself with a friend or partner..

DM me “BLACK FRIDAY” and I’ll send you the details.

No fuss, no tagging, no gimmicks

Just a genuine Black Friday offer to help you get ahead instead of starting behind

Deadline is Nov 27th (or when all 9 spaces are taken).

Paul 👊

07/11/2025

This is something that’s not spoken about enough

The harsh reality, life isn’t as glamorous as it seems

On social media we see “ the perfect bodies “

We see the “ perfect lives “

Here’s the reality…..

I’ve been six pack lean before

Its a lifestyle

A lifestyle that will have you watching every bit of food you eat

And training hard 6 times a weeks

I’ve just eating 2 Kit Kats

This morning I had some ice cream

I only trained 3 times this week

I don’t have a six pack

I’m not super lean

And I’m carrying a little bit fluff you could say

And guess what

I’m happy

I’ve lost over 40kg in my own journey

And I’d consider myself in good shape now

Good enough to give me the confidence to take my top off

Something I didn’t have when I was at my heaviest

Being super lean isn’t what health and fitness is about

Restricting yourself isn’t what health and fitness is about

If you want to be lean

There’s nothing wrong with that

But, to live that lifestyle, you are putting yourself through a lot of restriction

It’s not a 8 week quick fix

It’s a whole new lifestyle

I train for performance, not to look good

I eat to fuel my body and to feel good

I eat 80% of wholesome foods

And the other 20% on the not so wholesome stuff

And I enjoy my almond croissants without guilt

There’s more to life than have the smallest waist

There’s more to life then restricting your food

It’s a lesson I’ve learnt

Yes, to lose weight you will need to make better choices

But rather than try and change your while life in 8 weeks

Look to look at the longer approach

The approach that has your improving your lifestyle and seeing results at a more sustainable approach

I’m 5 years into my own journey

You’re looking for a better, happier, healthier lifestyle with sustainable results

Not some 8 week quick fix shred plan

Always think about the long term approach

And not the quick fix…

Ps - I’ve just finished my FREE high protein list..

I’ve been using this exact blueprint and lose weight while working 15+ hour days on the farm

Comment the word “ LIST “ and I’ll get you across a copy

05/11/2025

I wasn’t too sure about posting this…

The last few week have been noting short of a shi # show…

Moving back to my family home, followed my dramas which I had to get the police involved, then I had to move out of my family home to a new place…

My fitness dropped and I was struggling to do any sort of cardio…

Picked up an injury so couldn’t train as hard…..

And then add in scrolling and comparing myself to others, it felt like I was going backwards….

It wasn’t until my coach told me to look back at where I came from….

Looking back at the Paul who was nearly 40kg heavier, wearing XXL shirts, and would be out of breath walking up the stairs…

That used to be me 🤯

It’s easy look at others and tell yourself how terrible you’re doing because you don’t look like them…

Everyone has their own story, and the most important thing is where YOU started and how far you’ve come rather than not were you think you should be 🙌

04/11/2025

Rome wasn’t built in a day

Honestly I couldn’t be prouder of the work my client Jules has been putting in

This wasn’t a quick fix or any kind of shred plan

When we started working together improving confidence was the main goal and everything else followed

We all want to lose weight but when look past that and focus on improving things like your confidence, motivation and self worth then the rest will follow

Jules was living in Austrailia and working a busy full time job but still found room to make the small changes

We started off my doing the simple things such as walking and stretching and worked on her nutrition

Not only has her body composition changed but her strength and learning how to lift weights had been the most impressive

It wasn’t easy and there’s been plenty of bad days but it’s all part of it

Learning about her cycle was the biggest learning for her and although there’s only 4 kg in the difference between the two photo

It’s a prime example again of why you never bench mark results off the scales

I’m excited for what’s ahead for her and setting out the next goals for her

By the way

I’m looking for 3 more people for my program

If you’re ready to work on your health and fitness and get results and finish the year off good

Message me the word “ RESULTS “ and I’ll get you across the details

Address

New Plymouth

Website

http://bit.ly/pnfitness

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