Paul Norton Fitness

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Paul Norton Fitness

. With over 5000 hour's of 1-1 coaching i have a lot of experience in the fitness field. I don't claim to know everything and we are always learning.

When we start any fitness goal it is always that starting point that we struggle with. My aim is to make the fitness industry simple and educate people as best i can. Fitness should be viewed as a fun hobbies that shouldn't involve giving up the good treats in life, but so many people fear fitness and think that making change involves 8 hours a day in the gym and eating chicken and lettuce for life, WELL ITS NOT. You can lose weight by eating chocolate everyday,(don't very healthy) but it about small changes over a longer period. We need to learn the basics and evolve and improve along the way. I have created a online platform to share information to my clients but also help as many people as i can. Everyone has a different way of doing things but what has worked for me and the clients i have trained is accountability and having the basics set right from the start.

29/12/2025

I won’t lie, I was never into the whole “ new year, new me “ but this year it’s going to be my new secret tool…….

2025 is definitely a year I want to put behind me and move into 2026 putting all the focus on my own health and fitness…

I may be a coach but I know I’ve let myself slip a little, and that’s ok, it’s part of being human….

One thing I tell my clients with is to focus on the small things….

The 5 minute walk….

Drinking 1-2 litres of water per day

Making micro better choices rather than restricting themselves….

Building little mini habits and staking them…..

It’s why I’ve just updated my brand new “ healthy habit blueprint “

If you would like a copy comment the word “ BLUEPRINT “ and I’ll get you across a free copy…

P.s

If you’re ready to go a step further, I’ll be opening up spots in January for my 1-2-1 coaching over the next few days

If you’re ready to start 2026 in the best possible way and lose 5-25kg, DM me the word “ START “ and I’ll get you across the details for what’s involved 🙌

25/12/2025

I wasn’t too sure if I should post this….

But you’ll be seeing alot of positive posts today…

People sharing their family photos and all the get togethers….

Sharing all the good stuff and look I’m all for it 🥰

But, there’s a flip side and that’s the side you don’t see…

For some people out there, today is the loneliest time of year…

It could be because they have no family or friends to go to….

Or it could be they are with people they don’t want to be with, but feel like they have to…

For me, this it’s the first year I’ve not been at my grannies for Christmas, and it’s due to the fact there’s a certain family member being there….

This decision has been on my mind for months…

Do I spend Christmas up on my grannies and be constantly looking at the time so I can go because of z person…

Or stay at home away from my family for Christmas….

It’s the first time I’ve been in Ireland for Christmas and not being up in my grannies…..

I choose the latter, and the truth is, I’d have felt more alone being up in my grannies today than being on my own…

Christmas is not about “ perfect scenarios “ or having to be somewhere to keep others happen….

If you are seeing all the “ perfect posts online today “ remember this is SOMEBODY ELSES REALITY and not yours…..

If your day isn’t like others, it’s ok….

I’m sharing my story with you to show you, it’s far from perfect, and that’s ok….

Happy Christmas to you all x

P.s if you are alone and need someone to chat to, my inbox is always open, and I really mean that ❤️

30/11/2025

Guess what....

I used to be a little overweight....

I used to have no confidence and I used to hate my own body....

And it’s taken me 3 years to lose 31 kg...

And I wouldn’t change any of it because it’s given me the drive to help others who’re doing through the exact same as I did.

I still don’t have a six pack..

Or a shaved shaved chest..

And I love ice cream way too much...

See comments like this dont bother me....

But what does bother me is this comment came from another coach yet again...

When I look on his page it’s full of topless photos with himself putting back oil all over their chest....

The sad part is people will actually fall for this bullsh*te and buy their “ Magic shred plan “

I’ve no issues with that but when someone comes onto my page to try shame me, it’s not ok...

The reason the fitness industry is in such a bad place and the reason why more and more people are struggling with their body image, is because of people like this...

Someone who is in any good shape at all starts a Instagram page, takes a few selfies with baby oil on his chest and shaves his arse...

And calls himself a coach....

There’s so many great coaches out there but there’s also so many morons at the same time..

Fitness is about being the best version of yourself...

It’s about starting somewhere and trying to do your best each day and improving by just 1%

Heath and fitness is about looking in the mirror and feeling confident, to be able to have s*x with the lights and to walking up everyday excited for the day...

It’s not about having a six pack or being ripped as hell...

It’s not about worry about always being ripped all year around...

The reason I love helping people is because I know exactly how it feels

I’ve also seen my mum struggle so I’ve experienced it from both ends.

Fall in love with the process and don’t have any expectations or a timeframe and you’ll always stay winning.

Ps - I’ve just finished my FREE high protein list..

I’ve been using this exact blueprint and lose weight while working 15+ hour days on the farm

Comment the word “ LIST “ and I’ll get you across a copy

26/11/2025

Daddy Norton would always say “ Murphys Law “

What can go wrong will go wrong, and this month has been the month that kept on giving….

Ellie needing surgery, personal issues, and life making me question everything….

Social media is great to highlight the “ good times “ right??

Well how about we highlight the not so good bits….

Life can be a right pain sometimes and it’s easy to get caught in the trap thinking “ I shouldn’t be complaining or negative “ people will say I’m looking for attention….

And this vicious cycle only leads to damaging your metal health and self esteem down the line…..

It’s a trap that I’ve fell into so many times…

The whole of 2025 has been the year that keeps on giving and I’m not afraid to say, I can’t wait for 2026 to come along and give me a clean slate….

Far too many people are pretending to be ok and the beat themselves up if they’ve not giving something 110%

My gym sessions haven’t been perfect, nor has my food been on point…

My sleeps been all over the place and I’ve scrolled far too much….

These things happen..

It’s called life…

Stop striving for perfection and strive to do the best you can…..

Strive for that 1% and the rest happen

Paul

16/11/2025

🔥 Announcement 🔥

Women over 30 who want to feel confident in their clothes again, lose kg’s and actually keep the results for life…

I’ve not done this before, but with everything that’s happened with Ellie this week, I feel I should give back…

When the Christmas coffees come out, the lights switch on, and the same songs start playing on the radio, you know exactly what’s coming…

The “sure it’s Christmas” mindset.

The takeaways, the wine, the nights out…

And every single year, women message me in January saying the same thing….

“I wish I hadn’t let myself go over Christmas.”

Same thing my mum said for years when she struggled..

This time, I want to stop that from happening

To be honest, most Black Friday deals are scams, they jack up the prices weeks before and then drop them down…

Most coaches will give you the whole “ 3 months free “ ( when you buy the 12 month package @ €3,000 )

So this year I want to actually give back in a way that helps you finish the year stronger instead of starting it stressed.

No fluff, no hidden agenda….

So, here’s the Black Friday offer I’ve put together….

When you join the program, you’ll get the ENTIRE month of December completely FREE…

I’ll coach you through the hardest month of the year so you can still enjoy the nights out, still go to the parties, still eat the food…

Without undoing all your progress.

No starting January in a panic

No frustration

Just structure, support and accountability when you need it most..

So come January, you will be straight into it for 12 weeks…

And on top of that…

You’ll ALSO get to bring a partner or friend and I’ll coach them for FREE in January

That added accountability for yourself with a friend or partner..

DM me “BLACK FRIDAY” and I’ll send you the details.

No fuss, no tagging, no gimmicks

Just a genuine Black Friday offer to help you get ahead instead of starting behind

Deadline is Nov 27th (or when all 9 spaces are taken).

Paul 👊

07/11/2025

This is something that’s not spoken about enough

The harsh reality, life isn’t as glamorous as it seems

On social media we see “ the perfect bodies “

We see the “ perfect lives “

Here’s the reality…..

I’ve been six pack lean before

Its a lifestyle

A lifestyle that will have you watching every bit of food you eat

And training hard 6 times a weeks

I’ve just eating 2 Kit Kats

This morning I had some ice cream

I only trained 3 times this week

I don’t have a six pack

I’m not super lean

And I’m carrying a little bit fluff you could say

And guess what

I’m happy

I’ve lost over 40kg in my own journey

And I’d consider myself in good shape now

Good enough to give me the confidence to take my top off

Something I didn’t have when I was at my heaviest

Being super lean isn’t what health and fitness is about

Restricting yourself isn’t what health and fitness is about

If you want to be lean

There’s nothing wrong with that

But, to live that lifestyle, you are putting yourself through a lot of restriction

It’s not a 8 week quick fix

It’s a whole new lifestyle

I train for performance, not to look good

I eat to fuel my body and to feel good

I eat 80% of wholesome foods

And the other 20% on the not so wholesome stuff

And I enjoy my almond croissants without guilt

There’s more to life than have the smallest waist

There’s more to life then restricting your food

It’s a lesson I’ve learnt

Yes, to lose weight you will need to make better choices

But rather than try and change your while life in 8 weeks

Look to look at the longer approach

The approach that has your improving your lifestyle and seeing results at a more sustainable approach

I’m 5 years into my own journey

You’re looking for a better, happier, healthier lifestyle with sustainable results

Not some 8 week quick fix shred plan

Always think about the long term approach

And not the quick fix…

Ps - I’ve just finished my FREE high protein list..

I’ve been using this exact blueprint and lose weight while working 15+ hour days on the farm

Comment the word “ LIST “ and I’ll get you across a copy

05/11/2025

I wasn’t too sure about posting this…

The last few week have been noting short of a shi # show…

Moving back to my family home, followed my dramas which I had to get the police involved, then I had to move out of my family home to a new place…

My fitness dropped and I was struggling to do any sort of cardio…

Picked up an injury so couldn’t train as hard…..

And then add in scrolling and comparing myself to others, it felt like I was going backwards….

It wasn’t until my coach told me to look back at where I came from….

Looking back at the Paul who was nearly 40kg heavier, wearing XXL shirts, and would be out of breath walking up the stairs…

That used to be me 🤯

It’s easy look at others and tell yourself how terrible you’re doing because you don’t look like them…

Everyone has their own story, and the most important thing is where YOU started and how far you’ve come rather than not were you think you should be 🙌

04/11/2025

Rome wasn’t built in a day

Honestly I couldn’t be prouder of the work my client Jules has been putting in

This wasn’t a quick fix or any kind of shred plan

When we started working together improving confidence was the main goal and everything else followed

We all want to lose weight but when look past that and focus on improving things like your confidence, motivation and self worth then the rest will follow

Jules was living in Austrailia and working a busy full time job but still found room to make the small changes

We started off my doing the simple things such as walking and stretching and worked on her nutrition

Not only has her body composition changed but her strength and learning how to lift weights had been the most impressive

It wasn’t easy and there’s been plenty of bad days but it’s all part of it

Learning about her cycle was the biggest learning for her and although there’s only 4 kg in the difference between the two photo

It’s a prime example again of why you never bench mark results off the scales

I’m excited for what’s ahead for her and setting out the next goals for her

By the way

I’m looking for 3 more people for my program

If you’re ready to work on your health and fitness and get results and finish the year off good

Message me the word “ RESULTS “ and I’ll get you across the details

01/11/2025

1st November is always a big day for me…

Reason is my mum would have turned 59 if she was still with us.

Reason I love new places and experiencing new things is because I know she would have loved to if she had the chance.

Before she passed away she was planning a trip to America to her sister, but never got the chance.

I never planned on becoming a personal trainer and I didn’t plan to then become an online coach or go back to collage and I didn’t plan to be where I am in my life right now.

I’ve got amazing clients and friends all over the world.

The ENGINE…

The WHY

Behind Paul Norton Fitness is this woman right there ❤️

I actually just got goosebumps there

My mam struggled with her weight loss..

She tried all the bullsh*te fad diets,

She tried all the challenges,

She tried all the local trainers,

I remember she would be so good during the week…

Clean food and getting her steps up..

Come Friday when she went to the local hall

And jumped on the scales in front of a bunch of people AND if her weight didnt drop she would get deduced points,

Like a hamster on a training wheel..

I would watch my mum crumble and fall to pieces

Coming home feeling like she had failed

Her confidence, motivation and self-worth all dropped

And alcohol and comfort eating was her escape…

But these people never told her about her Menstrual Cylce or Peri Menopause or even asked if she had PCOS…

If only she had someone in her corner, someone like me who would of helped her improve her whole life and as a result weight loss and fat loss would come.

Maybe she would be still here, or at least had an amazing weight loss journey.

This is what lights a fire in my arse,

This is why I show up every single day,

This is why my clients are more then clients,

They’re best friends.

If I can help just one person not go through what my mum went through,

Then I’ve left the fitness world in a better place then when I entered it.

As long as Paul Norton Fitness is alive, my mums legacy lives on ❤️

Adios

Paul

28/10/2025

It’s been over 2 years since I took on the biggest challenge of my life

The challenge to climb the biggest mountain in the world as a tribute to my grandfather who had only a few weeks left to live at the time

He was going through the biggest challenge of his life, and for me, I wanted to push myself physically but also mentally

I decided to climb topless while carrying a 14kg backpack, the goal was to get as far as I could while listening to my body

Base camp sits at 5400 metre, I made it past 6000 metres, with temperatures hitting -17 at times

I learnt a lot about myself while up on that mountain but also about life

I learnt that our biggest asset we’ll own, is our mind and body

My grandfather passed away in February, and my dad 6 months after….

No amount of money nor the car you drive will ever substitute a healthy mind and body

In school we’re told this blueprint “ work, pay taxes, get a mortgage, get married “

Yet we’re not taught the fundamentals about basic life skills

The importance of exercise, eating nutrient dense foods, prioritising sleep and rest….

We’re in era that working 15 hours a day to pay a boat load of tax is normal, while having no time cook food so we end up eating junk food and takeaways

While exercising on a regular basis and eating nutrient dense foods, is deemed as “ obsessive and arrogant “

I’ve often had people say this about me saying “ who does he think he is!!!! He thinks he’s so great, showing off “

It’s nuts…….

I’m not saying don’t work hard in your job, I’m saying your health has to come first, without a healthy body and mind, whats the point??

Making time to look after yourself, will give your far greater returns down the line, it might even give you 10 years of extra life, something my mum and dad needed.

There’ll never be a good time to start, you’ll never have time, it’s alway going to be difficult.

It’s like everything, you have to make it work….

If that means getting up at 5am to do a workout in your living room, so be it….

It that’s getting up at 5am to make food for the day, so be it

Remember in order to change, something has to change

Paul ❤️❤️

28/10/2025

Having lost both my parents and lost over 35kg myself, this is still a very taboo topic…

I’m not going to tell you to only eat chicken and broccoli, but I am going to say eat chicken and broccoli…

It’s sad that we are living in an age where if you eat the likes of chicken, vegetables, fruit, and use less oils and say no to the processed foods…

You get labelled “ obsessive “ or you must be on a “ diet “

Yet, if you ate nothing only pizza and junk food, no one would bat an eye lid 🙄

I love ice cream, I love some sour jellies…

But I’m also aware that these are a treat, and not a daily either but a treat, now and again…

It’s deemed as “ boring “ to eat whole foods…

“ If you’re not grabbing an almond croissant every time you pass a cafe, you’re not living “

I also love me a good croissant but there needs to be an element of awareness and understanding with the food we’re eating….

The quality of the food is so important and more important than the calories…..

Calories matter of course BUT food quality is more important…

If we can all go back to the basics and focus on food quality and understand the basics again…

You will reap the benefits..

Have the cake but let it be an occasional thing and not a daily thing

Adios

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‘I help Women and Men lose weight and gain their confidence back’ (https://linktr.ee/PaulNfitness