NZ's First Fully Integrated Wellbeing Hub, Located in Papamoa Beach
09/12/2025
Meet Jimmy, the founder of ReDefined.
What began as a deeply held dream became the foundation for creating a space built on purpose, community, genuine wellbeing and a commitment to long-term health.
Jimmy committed everything he had to bring that vision to life, and five years later it stands as a thriving hub supported by an incredible team and the most amazing tribe of members.
And in 2026, that vision arrives on Auckland’s North Shore.
Our founding franchise is set to open at 26–30 Northcroft Street in Takapuna in mid 2026, led by local owner Rob McCaw, who shares our passion for building a community-centred wellbeing space.
Follow ReDefined Takapuna for updates and early access to Foundation Memberships launching in early 2026:
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06/12/2025
Summer should feel good. Not rushed. Not overwhelming.
Not like you’re throwing out every healthy habit you’ve built throughout the year.
That’s why our 28 Days of Summer Challenge is all about simple, sustainable actions that help you stay grounded through the festive period.
Think of it as a gentle guide to keep you moving, breathing, connecting and living with intention, even when life gets busy.
This challenge blends 3 things that truly support long-term wellbeing: healthy habits, acts of kindness and reconnecting with nature.
You’ll move your body in ways that feel natural.
You’ll slow down enough to notice the small things.
You’ll give back, lift others and remind yourself that wellbeing is bigger than workouts.
And you’ll create balance - the kind that lasts far beyond December.
Summer isn’t about perfection. It’s about presence.
It’s about maintaining your routine without the pressure.
It’s about choosing moments that nourish you rather than drain you.
Join us for 28 days of moving, giving, exploring and feeling good from the inside out - Monday 15th Dec - 11th Jan 26
Your summer. Your rhythm. Your wellbeing.
01/12/2025
If you spend most of your day sitting at a desk, in the car or scrolling on your phone, your body is adapting to that stillness. Tight hips, weak stabilisers, rounded shoulders and those nagging aches become part of your daily life.
Pilates offers a way to undo the impact of modern living.
Its 'lengthen and strengthen' approach releases what becomes tight and wakes up what has switched off. It supports your natural alignment, rebuilds posture and reconnects breath with movement.
This is why Pilates fits so seamlessly into our Universal Wellbeing Philosophy:
Restore balance.
Build resilience.
Move better for life.
Your body is designed to move with ease and strength.
Sometimes it just needs the right method to bring it back.
Ready to give Pilates a go? Contact us to book a free trial class today!
28/11/2025
The secret is out and we could not be more excited to share this with you!
COMING JANUARY 2026 🚀
Introducing our new, purpose-built Recovery Lab, designed for ultimate resilience, recovery, and wellbeing - open to both members and non-members.
What to expect?
✅ 2 x Full-Spectrum Premium Infrared Saunas – detox, unwind, and reduce inflammation
✅ 3 x Ice Baths – set at 12°, 8°, and 4° for progressive cold therapy
✅ Compression Therapy – support circulation and recovery
✅ Outdoor Chill Zone – reconnect, breathe, and reset
Whether you’re an athlete, weekend warrior, or simply seeking better balance in body and mind, this space is for you.
This is RECOVERY, ReDefined.
25/11/2025
We know Black Friday works for many people, but the pressure and urgency of it do not align with what we stand for.
It places strain on small local businesses, encourages rushed decisions and contributes to a culture of consuming more than we ever intended.
At ReDefined we believe in conscious choices, fair value and supporting the people who build our community with passion and hard work.
For us wellbeing is a long term commitment, not a one day sale. So while the world moves fast this week, we invite you to slow down, choose with intention and invest in what genuinely supports your life.
Thank you for choosing community over consumption and values over volume 🙏🏼
17/11/2025
Too easy 🤭😂
13/11/2025
Mental Health first 🫷🏼
More and more of our members are turning to movement as a tool to support their mental wellbeing, not just physical results, and we couldn’t be prouder!
At ReDefined, we believe exercise is a preventive medicine, a daily ritual to clear the mind, ease stress, and lift the spirit.
You’re not just training muscles, you’re building mental resilience, emotional clarity, and inner calm.
We see it. We support it. And we couldn’t be prouder to be part of your journey.
06/11/2025
Straight to gym jail! 🚨 No chance of parole.
Tag your workout buddy who’d be already serving a life sentence! 🤣
05/11/2025
Neutral spine? Flat back? Arched or rounded?
If you’ve ever wondered what we actually mean when we cue these in classes, here’s your quick cheat sheet:
✔️ Arched back – chest proud, ribs in, extension through spine, great for building back strength and opening the front body.
✔️ Neutral spine – your natural curves are doing their thing. Strong, supported and balanced.
✔️ Flat back – ribs pulled in, tailbone tucked, one long line through spine. Think stable and stacked.
✔️ Rounded back – tailbone tucked fully, ribs drawing in, flexion through spine, perfect for switching on your core and improving spinal mobility.
Save this for your next Pilates class!
27/10/2025
Thanks for sharing your beautiful feedback, Emily.
We love having you (and Billie!) as part of our Redefined tribe.
We get that mum life is full on, and finding time for you can be tough. That’s why our 9.15AM classes during the week come with the option to leave your little one in safe, caring hands while you move in whatever way feels right for you (Reformer & Mat Pilates, Yoga, Boxing, Strength Training or Conditioning - the choice is yours) ✨
24/10/2025
If Redefined classes were on a dating app, which one would you swipe right on?
Full disclosure - some of them burn, some soothe, and some will leave you wanting more 🤫
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ReDefined Health, Movement and WellBeing is a custom built holistic wellbeing hub, located in in Papamoa, Tauranga. Launched in September 2020 with a goal of being New Zealand’s leading Health, Fitness and Wellness offering.
OUR PUPOSE: “Redefining the health and fitness industry in New Zealand by bringing a mix of science and energy together under one roof. Giving people the tools to learn, grow and empower themselves towards health, happiness and longevity”
Co Founders Jimmy and August and Ben Jackson are industry leading health and fitness professionals, and are thoughts leaders in innovation and getting our members RESULTS! The core of our offering is our unique “3 studios/1 membership model”
1. PERFORMANCE STUDIO - Hosts the latest, and most innovative fitness training techniques- including HIIT, HIRT, MetCon, cross training, combat training, and athletic conditioning. With a new class being run daily, this studio will test the limits of human performance, through an emphasis on functional movement patterns
2. MINDBODY STUDIO - A dedicated hot yoga studio, with world renowned classes. Our teachers will be aim to take the members on multiple spiritual, wellbeing and movement journeys. Yin Yoga, Vinyayas Flow Yoga, Yoga Nidra as well as Hot Mat Pilates
3. MOVEMENT STUDIO A focus on classical reformer Pilates, along with modern Reformer Pilates. This is a space for the members to learn, practice and refine movement based disciplines such as Barre Pilates, bodyweight calisthenics, pre/post natal Pilates and antigravity yoga.
Our holistic philosophy sees the addition of a personal training studio, Osteotherapist, Nutritionist and Massage therapist, with industry leader professionals delivering a world class health and wellbeing offering in line with our purpose
For us it’s all about community and social connection - liked minded people working together towards common goals, inspiring each other , having fun and create lifelong friendships. Delivering our universal well being philosophy is at the forefront of this!
OUR MISSION:‘To bring like minded people and professionals together, working towards a common goal of redefining the health and fitness industry. Utilising a range of innovative movement modalities, combined with holistic health services aimed at bettering the everyday lives of our community in Tauranga’
