
25/09/2025
Who are your customers, really?
I was working with a health team, exploring customer experience.
One of the first steps was simply pausing to ask: Who shows up? Who are the people that matter most? Who are your customers?
To bring that to life, I sometimes ask teams to draw a picture of their customers.
Cue the initial eye-rolls and grumbles...โWhy do we have to draw?โ
But give it five minutes, and suddenly the coloured pens are out, people are laughing, and the room feels lighter.
What always surprises me is how much joy comes from doing something thatโs not part of the normal day-to-day. Once people move past the reluctance, they lean in with enthusiasm.
And the conversations that flow from those drawings are often richer and more human than anything a spreadsheet could give us.
It reminded me that playfulness and creativity are powerful tools for connection, even in serious work....
even if you grump at it....
๐ช๐ต๐ฒ๐ป ๐๐ฎ๐ ๐๐ต๐ฒ ๐น๐ฎ๐๐ ๐๐ถ๐บ๐ฒ ๐๐ผ๐ ๐๐ฟ๐ถ๐ฒ๐ฑ ๐๐ผ๐บ๐ฒ๐๐ต๐ถ๐ป๐ด ๐ผ๐๐๐๐ถ๐ฑ๐ฒ ๐๐ผ๐๐ฟ ๐ป๐ผ๐ฟ๐บ๐ฎ๐น ๐ฟ๐ผ๐๐๐ถ๐ป๐ฒ ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฟ๐ฒ ๐๐๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ๐ฑ ๐ฏ๐ ๐๐ต๐ฒ ๐ฒ๐ป๐ฒ๐ฟ๐ด๐ ๐ถ๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฑ?