Raglan Surf Co : Raglan's surf shop since 1992! exclusvie apparel, wetsuits, rentals & lessons, allpress esspresso Coffee Bar, custom Hughes Surfboards.
21/08/2025
We’ve got all the right bits and bobs from to keep you warm this weekend, including the brand new ceramic lined mugs.
Like any other rambler product, they’re double-wall vacuum insulated to keep your brews hot. Now, with their new Durasip ceramic lining, they also bring a homely feel to your outdoor adventures.
For the ultimate combo, we highly recommend pairing them with the YETI French Press or anything with a YETI Cup Cap (unless you’re choosing to order straight from our in-house coffee bar that is!)
Have a good one out there team 🤙
31/07/2025
Choose your character!
Our hats are something we always try to keep fresh. There’s gonna be a few new styles added to the mix in our upcoming order, so stay tuned.
(Here’s a few recent faves from the fam)
What do you wanna see more of? Comment below, and it might just happen!👇
28/07/2025
We’ve got em!
After years of prototyping and fine tuning with his quiver, Ethan has committed to this thruster set as his primary fin option. At all Championship Tour stops, in virtually all conditions, this thruster is his go to.
Proven to work in all conditions, Ethan has ridden the large size to consecutive Final 5 finishes on the WSL CT over the last three seasons.
“I’ve shaped my surfing around this template” - Ethan Ewing
New futures fins available in store and online, go see what else we have cooking!
23/07/2025
New colours from .shell just got dropped in store!
To all the blokes that were too shy to rock floral- these are for you! (And for anyone else who wants to protect their head from bumps and gashes in the surf.)
The hats now come in more sizes too, including a 60-63cm for those with a larger dome.
14/07/2025
New socks on the block!
As surfers, our feet put in the big shifts. They deserve a bit of special treatment.
We’d like to introduce you to our newest, craziest sock brand: American Socks.
Reviving the classic striped socks used by early skaters back in the 80s, American Socks live and thrive by music and sport. Designed in Barcelona, the socks are manufactured locally for action using certified eco-friendly cotton and dyes.
Give credit where it’s due and treat your feet to fun, warm, comfy socks that last.
19/06/2025
Squad goals: showing up to the beach in full Raglan uniform. Wishing you and the fam a beautiful weekend, stay warm out there! ✨
10/06/2025
They’re back! We’re super excited to have the yoga mats restocked in the crowd-favourite Indicators print 🙌
Proudly locally owned and operated in Raglan, designs high-quality, eco-friendly yoga mats featuring stunning full-colour aerial beach photography — perfect for daydreaming of your favourite waves!
P.S Each mat comes with its own handy shoulder sling 🧘
02/06/2025
Get down to Manu Bay this Sunday 8th June to show your love for our Moana! ❤️
For this years World Oceans Day, have organised a series of paddle outs to send the message that us Kiwis are all for protecting our ocean from the harm of seabed mining.
Bring your board and wetty and join us for the Whaingaroa paddle out followed by BBQ Kai and Kōrero.
The theme for is “Sustaining what sustains us” which couldn’t be more relevant for our surf and fishing community. So let’s show some support!
See you there 🤙🌊🫶 🏄♂️
26/05/2025
There is only one . Only one Raging Bull. A global surfing icon who captures the essence of stoke in every loveable moment.
As part of all the stoke surrounding his latest clips from and , he’s popped out his own collection with Billabong- and it’s fire!
Checkout our favourite pick from Billabong’s Occy Collection, perfect for zipping yourself up and staying toasty on those crisp early morning missions.
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The late Craig Hughes opened the Raglan Surf Co with his wife, Liz, in 1992, fuelled by his passion for surfing, his talent for making surfboards and his deep love for Raglan.
The Surf Co quickly became one of the most progressive surfboard factories in New Zealand, with mastercraftsman Craig at the helm and a handful of skilled locals backing him up.
In the early 2000,’s Craig moved the manufacturing side of things just out of town, and the Surf Co furthered evolved as a retail shop through the vision of Craig and Liz. The pair took the building from a dusty factory and transformed into what would be known as ‘Raglan’s surf shop’, and a home away from home for both the Hughes family and many others.
With the passing of Craig in 2013, new changes presented themselves to the family, and a collective decision was made to find a new home for the Raglan surf shop and continue what their father had started.
The Hughes family packed up the remnants of the original Raglan Surf Co and moved two doors down Wainui Road, to what was once known as Vinnies. Originally built in the late 1800’s, it was one of the very first buildings in town, so it was quite fitting that the two local icons have come together.
With more room to showcase their surf knowledge, the Hughes Family offers a comprehensive range of surf hardware, and an impressive lineup of homegrown surfboards, shaped with the knowledge passed down by Craig himself, the board range is more aptly known as the infamous Hughes Surfboards.
Hughes Surfboards features everything from longboards to mini-fish, to high-performance shortboards in traditional P.U. construction or custom epoxy options. Don’t see one in the racks you like? The team will customise your board for you, from the shape to the colour splashed across the top, or bottom, ask about a custom board design today.
Raglan Surf Co also offers a quality repair service and are installers of genuine FCS and Future Fins systems.
An extensive surfboard and wetsuit range is available for day or long-term hire–and beginner to advanced level lessons or coaching can also be arranged.
Raglan Surf Co also offers the exclusive Allpress Espresso from their very own in-store coffee bar.
Visit the Raglan Surf Co, one of Raglan’s very first surf shops, established in 1992, by surfers, for surfers.
