Eye-dentity optical

18/08/2025

Come and check out our new colourful French eyewear brand OXIBIS.

Featuring a little or a lot of colour, but always with passion.

A touch of audacity, a dash of technicality, a harmonious blend of colours and top quality materials.

04/08/2025

29/07/2025

WE ARE EXCITED TO ANNOUNCE OUR NEW OPTOMETRIST PENNY!

When you have your eyes tested with Penny, you can expect to have a thorough eye examination and be presented with all your best optical and eyecare solutions.

She hails from Amberley, and studied Optometry in Auckland, graduating with first class honours in 2009.

Penny has a strong background in all aspects of optometry, specialising in children’s eyecare and treating patients with dry eye.

BOOK YOUR NEXT EYE EXAM TODAY

03 243 1110

eyedentityoptical.co.nz

29/06/2025

Looking for new eyewear with personality?

Take advantage of our Winter Warmer.

20% off all frames* during July.

( *Excludes Maui Jim.)

31/05/2025

One of our amazing clients sporting his new contemporary styled and vibrant coloured Dutz frames. A perfect match for his personality.

27/05/2025

NIFTIES eyewear is aimed at faces with very delicate features and great style.

Available in sizes 44-49, the collection offers small frames with perfectly proportioned shapes and temple lengths in mature and sophisticated styles.

Come and view the collection today!

19/05/2025

Myopia awareness week May 19-25

Myopia ( shortsightedness) in children.

Myopia often begins to develop between the ages of 7 and 13, when children are experiencing a fast rate of growth.

It can be caused when the eyeball grows too quickly, or continues to grow after age 10–12, when eye growth should normally stop.

Genetics, environment and the child’s individual characteristics can all contribute to this excess growth.

Myopia control treatments are available to slow down the progression, or worsening, of childhood myopia.

These include special types of spectacle lenses (glasses), soft contact lenses, ortho-k contact lenses and atropine eye drops.

Myopia control has short-term benefits of better vision between eye exams and long-term benefits of protecting eye health.

Considering your child or teenager's time spent outdoors and screen time are also important factors in managing myopia.

Book an appointment with our optometrist about which options are available and suitable for your child or teenager.

16/04/2025

Want a new look! Take advantage of our Easter Special with 10% off frames and lenses.

07/04/2025

What is a comprehensive eye exam?

According to the New Zealand Association of Optometrists you can tell you are having a comprehensive eye exam if it includes assessment of:

Medical history
Slit-lamp examination
Glaucoma
Retinoscopy
External eye
Internal eye
Visual fields
Subjective refraction
Eye muscles
Colour perception
Peripheral fundus
Macular health

It takes a while so you should expect to be in the chair for at least 30 minutes or more.

At eye-dentity optical our comprehensive eye exam incorporates all of the above including 45 minutes with our optometrist, several 3D OCT scans and retinal photos of the retina and macular, a full visual fields test and a glaucoma pressure test.

Take advantage of our half price eye exam offer, at $60 this is exceptional value.

Book online at eyedentityoptical.co.nz or call 03 243 1110.

02/04/2025

How To Choose The Correct Spectacle Frames For Your Individual Face Shape

Have you ever wondered how to choose the correct spectacle frames for your face shape and why there are so many different, frame styles and brands displayed at eye-dentity optical optometrists?

The reason is that we offer a selection of designs, materials, colours and pricing to fit everyone’s personality, lifestyle and budget.

How do you choose spectacle frames to complement your face?

Spectacle frames should be selected to complement your facial structure. Not everyone has the same shape or size.

Round faces look better with narrow and rectangle or retro-like angled frames which can make your face appear slimmer and longer and add balance.

Avoid rimless, round or small frames which can accentuate roundness.

Square faces look better with round or oval frames which soften and balance the angles, with soft lines and delicate rims.

Avoid boxy and large frames which draw attention to a square face’s features.

Oval faces, the most common shape, look better in frames that are wider at the broadest part of the face and are geometric in shape, but any style will do.

Heart shaped or diamond shaped faces look better in round or square frames with curved edges to draw attention away from a broad, high forehead.

Avoid frames that draw attention to the forehead like embellished tops or decorative temples.

Rectangle shaped faces look better in big or over-sized frames that give the impression of a wider face. Wrap-around sport frames work well.

Avoid small styles that draw attention to the narrow features rather than enhancing them.

Does colour make a difference when choosing spectacle frames?

Frame colours should be chosen to complement your facial tones, hair colour, eye colour, and personal style.

Brown-eyed redheads look better in amber, dark tortoiseshell, brown, gold, and olive-green frames.

Avoid white, black or contrasting pastels.

Blue-eyed blondes look better in silver, black, dark tortoise, pink, purple, mauve, blue, and grey frames.

Avoid colours that wash you out.

Does choosing a frame style and colour sound confusing?

Feel free to have a one-on-one consultation with our qualified dispensing optician who is specially trained to help you select the best frame style and colour to make you look your very best!

Learn more about eye-dentity optical at eyedentityoptical.co.nz

30/03/2025

TREE EYEWEAR
Contemporary. Design oriented. Stylish and fearless. The Acetate Bold series is defined by flawless lines and minimal aesthetics. A new series where two classic materials - eco-friendly acetate and advance Japanese Titanium - come together in creative, head-turning with the comfort and lightness of the most concepts in eyewear.

Come and view the collection instore.