Mike Doughty - The Knowledge Gym

27/09/2019

25/09/2019

19/09/2019

Here’s a few quick tips on Facebook Marketing from Dennis Yu.

He’s the guy CNN turn to when they want commentary on what Facebook are doing.

01/03/2019

I have a spare (free) ticket to Social Media Conference if any one wants to go. Some amazing speakers tomorrow at SkyCity Auckland. DM if you are interested

21/11/2018

I share how I turned doing a proposal from being unpaid work into a service I sold.

15/11/2018

08/08/2018

Measuring your Funnel

There a great saying, “what you can measure you can manage, and what you can manage gets done."

I use an app called Ghostly. It tells me what scripts someone has on their website.

It’s a great tool to see if a potential client has any analytics or retargeting on their website.

If you are serious about developing a digital marketing funnel, then you need to make sure you have something like Google Analytics operating on your website.

It’s also vital to use UTM codes for any external links directing people to your website.

If you put up a post to social media directing people to your site, you need to use UTM codes in the URL.

Using UTM codes means Google Analytics shows this visit and their action in a way that is useful to you when looking at your GA.

We’ve all heard the saying “Garbage in, Garbage out”.

The same applies to your Google Analytics.

You can begin to see how much traffic you are generating from your email list, vs each of your social platforms like Facebook, LinkedIn, Instagram etc. vs Organic vs Paid Traffic.

If you’d like a copy of the UTM Code spreadsheet I use, say UTM in the comments and I’ll send you one.

As always the key is in the implementation. Measuring your funnel is something I’ll be covering at our Boardroom Bootcamp - where I’ll be helping you implementing your One-To-Many Selling System.

Jump on a call if you’d like to find out more.
http://bit.ly/2OknOMF

01/08/2018

Funnel Tip - Have More Conversations at the Top of Funnel

With the advent of chatbots, and other messaging apps, you can have fantastic success with having more conversation at what is called the top of funnel (often referred to as TOFU - no not the food).

That means when a person goes to your website, and when they go to download your Lead Magnet (A small “chunk” of value that solves a SPECIFIC problem for a SPECIFIC market that is offered in exchange for an opt-in).

Rather than asking for their email you can use a chatbot, like ManyChat to deliver the Lead Magnet.

Doing this allows you to ask them if they’d like to chat with someone and transition into actually having a real conversation with someone when they're on your website.

The current research and trends, which seems like common sense when you think about it, show that leads to higher conversion rates and more sales.

27/07/2018

Are you tired of having to sell one-to-one?

Is it time to start selling one-to-many?

I’m going to run a 2 Day BoardRoom BootCamp on Selling One-to-Many on 30th - 31st August.

By the end of the 2 days, you’ll have all of your tech setup and be combat ready to sell one too many.

You’ll come armed with your laptop.

I’m going to give you all the tech you need

It’s limited to 7 people only.

Will suit you if you are:
* already delivering services to clients,
* have the capacity to sell to more leads,
* are coachable and friendly.

If you are serious about growing, you can apply here.
http://bit.ly/2JV5JSM