29/05/2026
Tēnā koutou katoa,
We are excited to share an important milestone as we officially introduce our new trading name and identity Toi Manawa Alliance. This reflects a new phase of our journey being community led, hauora focused and investing with care.
Manawa refers to the heartbeat, spirit, and life force that connects people, relationships, and communities. It reflects the energy and shared purpose behind the mahi we do and can do together.
Toi speaks to doing the mahi with care, skill, integrity, and intention, while also grounding us in Te Moana a Toi and the whakapapa of this region.
Alongside our new identity, we are proud to introduce Te Kawa o Toi Manawa. This is our guide to the way we lead, connect, and support our communities.
Manawakura reminds us to stay grounded in the voices, lived experiences, and aspirations of whānau and communities.
Manawa Pou reflects the trust, accountability, and strong relationships that hold our kaupapa steady.
Manawa Ū speaks to genuine partnership, collaboration, and walking alongside others with commitment and care.
Manawaroa reflects our determination, resilience, and ongoing commitment to equity and achieving meaningful outcomes for whānau.
While our identity is evolving, our core purpose remains unchanged. We remain committed to working in partnership, enabling stronger collaboration, and helping create the conditions for whanau and communities to thrive.
Over the next couple of months you will begin to see Toi Manawa Alliance identity be reflected across our communications and engagements as we move toward a wider launch.
We are also releasing the Expressions of Interest for new board members, so please refer to our website for updates.
We are excited for this next chapter and implementing not only the branding, but a new way of working across the network.
Aku mihi,
Katarina Gordon
CE