19/01/2026
I’ve wondered about Viking Tours, myself🤣
My letter open letter to Viking Travel
Dear Viking Travel,
Your current advertising campaign relating to sea travel is deeply misleading. The advertisement clearly states: “Travel like a Viking.”
Upon boarding, there appeared to be immediate and widespread confusion. No one else was dressed or equipped for raiding, and when I asked where my assigned rowing position was, I was escorted to a private room. While there was a port, there was, most disappointingly, no long oar, no rowing bench, and no shouted cadence from a bearded man named Halfdan.
Onboard activities did include drinking, which I acknowledge as a step in the right direction. However, when I attempted to introduce Viking practices such as communal oath-swearing, competitive boasting, shield-wall drills on the upper deck, and ritual tests of strength using more obse passengers your crew asked me to desist.
I also attempted to organise a Thing (traditional Viking assembly) to resolve minor disputes among passengers. This was shut down due to “liability concerns” and “guest comfort.” Instead of blood-money settlements, mediation was suggested.
Shore excursions were similarly disappointing. There was no pillaging, no livestock acquisition, no enforced tribute, and absolutely no opportunity to establish a seasonal settlement. Matters deteriorated further when crew and fellow passengers became distressed by my insistence on raiding monasteries, seizing portable wealth, and returning with religious artefacts as proof of success. Apparently, this is “not culturally appropriate.”
When I challenged the captain for leadership I was informed that “travelling like a Viking” actually means no kids and no casinos. While I respect the desire for peace and quiet, this interpretation bears little resemblance to historical Viking travel, which typically involved extended family groups, livestock, questionable hygiene, casual violence, and a very relaxed attitude toward property rights.
Additionally, my attempts at:
Sleeping communally
Drying furs on the railings
Sacrificing a chicken to ensure favourable winds were all met with firm disapproval.
All in all, I found this cruise to be nothing like advertised. The crew lacked heart, courage, and a proper understanding of Scandinavian maritime culture. They are, without question, unworthy of a place in Valhalla.
I await your response, preferably delivered by raven.
Yours
Disappointed and confused.
Viking