
05/07/2025
💸 WHY ARE BRANDED MEDICINES MORE EXPENSIVE?
🧪 Research & Development
They spend billions on research, trials, and testing.
📜 Patents
Brands have exclusive rights for years, so no one can copy them yet.
🎯 Marketing
They spend a lot on ads and promotion.
💊 WHY ARE GENERICS CHEAPER?
✅ Same Formula, Less Cost
They just copy the proven drug.
🧪 No More Trials Needed
They don’t redo the expensive studies.
🙅♂️ No Ads
Less marketing = lower price.