Eggshell

04/10/2022

Finally, we have launched the 30th Anniversary Coffee Table Book of the Toyota Dealers Association of the Philippines (TDAP). The 224-page coffee table book features the stories of each Toyota dealer nationwide. Their winning mindset and the principles that led them to succeed in business. The struggles they have surpassed, and most importantly, the sustainability of their businesses in the hands of the next generation of Toyota dealers.

04/10/2022

Here's the edited video material for the Toyota Dealers Association of the Philippines (TDAP) Coffee Table Book produced by Eggshell.

Creative Director and Copy Writer: Mark Wesley Pahate
3D Mapping and Lead Video Editor: Juan Francisco Diaz de Rivera
Video Editors: Froilan Obusan and Emil Maquiling
Producer: Charmaine Pahate
Production Manager: Bryan John Marqueses

04/10/2022

The launch of the Toyota Dealers Association of the Philippines (TDAP) Coffee Table Book was held at the Grand Ballroom of the Hyatt Hotel in BGC, Taguig. Here's the 3D mapping video Eggshell created to reveal the book.

Creative Director and Copy Writer: Mark Wesley Pahate
3D Mapping and Lead Video Editor: Juan Francisco Diaz de Rivera
Video Editors: Froilan Obusan and Emil Maquiling
Producer: Charmaine Pahate
Production Manager: Bryan John Marqueses

04/10/2022

Over 32,000 people (local PNP estimate) came to celebrate the Tanduay Bacolod Rum Festival (more than 35,000, including those coming in and out of the venue). More than 400 people were mobilized to organize the program, secure the venue, and clean up after. We want to thank everyone who contributed their time, effort, and energy for making this happen, including the volunteers and sponsors, especially Tanduay, the World's Number 1 Rum. Thank you for celebrating with us, Philippine Airlines! Grateful for the partnership with the Bacolod City government, especially to Mayor Albee Benitez and the Sangguniang Panglungsod, as well as all the departments that collaborated with us to make this a fitting prelude to the Maskarra Festival. Madamung salamat guid, Bacolod! ❤️🙏

11/08/2022

We're in the City of Smiles for the Tanduay Rum Festival! Tanduay Bacolod Rum Festival happens on August 12 - 20. See you there!

23/03/2022

We believe the spirit of volunteerism is alive among Filipinos. By creating a campaign that supports this truth, InLife yesterday launched the Nation of Sheroes. In doing so, we want to encourage our fellow Filipinos to spread acts of kindness by participating in organized initiatives to uplift lives or by simply extending help in their own little ways. Because all things, whether big or small, will add up to achieve a better nation.

09/03/2022

Live now. The InLife x GCash partnership media launch. 😲

12/02/2022

Just launched. The book of Jon. E-book coming very soon. 💪😁

11/02/2022

Thank you to the Arayata family for their hospitality, the awesome food, and the stories. Jon Arayata's book was truly a unique and memorable project for the whole team. Salute to the whole team and all of our valuable resource persons.

09/08/2021

We're feeling that winning atmosphere sweeping the country. Allianz's Ride Safe wins Best CSR.

Allianz PNB Life won CSR Initiative of the Year for Ride Safe, its bike adoption and safety  campaign, at the Insurance Asia Awards 2021. Since 2016, the Insurance Asia Awards has gathered and recognized 130 outstanding insurance firms from 24 countries across Asia. It is hosted by Insurance Asia, ...

14/07/2021

Bringing News Abroad. Tanduay Distillers partnering with the NBA teams made it to the Business Insider among many other publications in the US.

https://markets.businessinsider.com/news/stocks/top-filipino-rum-brand-tanduay-partners-with-the-milwaukee-bucks-as-it-enters-wisconsin-market-1029990670

MILWAUKEE, Jan. 21, 2021 /PRNewswire/ -- Iconic Philippine rum brand Tanduay, which has been hailed as the World's Number 1 Rum, is now an officia...

14/07/2021

News for Pinoys Abroad. Here's our recent project with Allianz PNB Life and the City of Manila reaching our Filipino kababayans in the US.

https://www.asianjournal.com/philippines/metro-manila/planning-to-visit-manila-bike-around-the-city-and-stop-by-these-art-installations-that-double-as-bike-racks/

WHILE the current pandemic has put on hold many people’s travel plans, take heart in knowing that Manila has something that is both unique and familiar in store for you when you get back. Through the initiative of the city government led by Manila Mayor Francisco “Isko Moreno” Domagoso and lea...

06/07/2021

PR 101: When talking about your product, make sure to find a newsworthy angle in your story. You must be able to see the "bigger story" that will make your product interesting to your readers.

The next-generation Tans are spearheading an expansion of the conglomerate’s spirits business.

06/07/2021

Client News: Valuing relationships is one of the components of building a strong brand. One of the best examples of brand association is the partnership between Hanabishi and Eat Bulaga, which is now in its 10th year. Know more about their journey together in this feature at the MANILA BULLETIN.

Eat Bulaga is easily one of the most popular TV programs in the Philippines. The longest-running noontime show is not only known to bring laughter and entertainment to families across the country; it has also provided households and schools with much-needed assistance. Since 2010, Hanabishi Appl

06/07/2021

Client News: Herbalife Nutrition is the first client of Eggshell when the company began offering PR services in 2005. Over the years, we have helped build the brand here in the Philippines as a top sports nutrition company. Today, the brand continues to grow in the country, reaching more Filipino households as a leading nutrition company.

Here's a recent feature in When in Manila, one of the country's primary sources of lifestyle news and features with over 2.8 million followers on Facebook, on designing an exercise plan by Samantha Clayton, vice president of Sports Performance and Fitness Education at Herbalife Nutrition.

For some, a 30-minute workout is perfect. For others, a longer gym session is necessary to reach fitness goals. So, how do you know how much exercise you really need? Read on to find out how you can develop a personalized workout plan from Samantha Clayton, OLY, ISSA-CPT, Vice President, Worldwide S...

14/06/2021

Eggshell's Creative Director Mark Wesley Pahate talks about the bike rack art installation project for the Ride Safe campaign of Allianz PNB Life in partnership with the City of Manila during an interview on GMA 7's 24 Oras Weekend. Hope this functional art project also reminds you of what makes you proud of our city's capital. We love you, Manila!