16/01/2023
Anti-Drugs Campaign
INTRODUCTION
These goals are purposed through three primary Function, re-search.
quidance and support to governments in the adoption and
implementation of various crime, drugs, terrorism, and corruption
related convention, treaties and protocols as well as technical
Financial assistance to said government to face their respective
situation and challenges in these fields.
PURPOSE
The goal of the national youth anti-druge media
campaign is to educate and enable America youth to reject
illicit drugs. This goal occasional users to discontinue use.
DESCRIPTION
The campaign was designed to be comprehensive social
marketing effort that aimed antidrug messages at youths
aged 9 to 18 years, their parents, and other influential
adults. Messages were disseminated through a wide range
of media channels: television (local, cable and network), radio,
Web sites, magazines, movie theaters, and several others. Addition-
ally, the campaign established partnerships with civic, professional,
and community groups and outreach programs with the media,
entertainment, and sports industries. Across its multiple media
outlets, the campaign reported buying advertising From September
1999 through Jan 2025; it was expected that, on average,
a youth would see 2.5 targeted ads per week. Sixty-four
percent of the gross rating points purchased for the ads
were on television and radio- within the advertising
industry, GRS are the customary units for measuring exposure
to ads,
SUPPORT
In this campaign I would like to you all to support
page and this concept paper.
CONTACT INFORMATION
Shaina Mae T. Belvestre
cyrilbelvestre@gmail.com