Generika Pulilan Junction

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GENERIKA DRUGSTORE

The idea of putting up a Generika Drugstore came about when Mr Teodoro Ferrer, then a newly retired Ayala executive and his business partner Mr Julien Belo saw the plight of many Filipinos when it comes to healthcare specifically the intake of medicine and the completion of treatments that involves antibiotics. They noted that due to the high cost of medicines, people tend to take shortcuts in their medication without realizing the health risks it involves.

This is what prompted them to put up a business venture that aims to offer quality affordable generic medicines that will help each Filipino live a healthy life. This partnership gave birth to Generika Drugstore - the pioneer champion of generic medicines in the pharma retail space.

Generika Drugstore came from modest beginnings; Generika’s first office was a small 2-bedroom apartment in Goodwill Village, Parañaque City. It was a huge risk for both partners since none of them had a background in the healthcare industry, let alone in running a retail business. Gradually, the company grew with the help of its stakeholders such as pharmacists and key employees.

In 2004, Generika Drugstore opened its doors and started selling medicines to the public through its first outlet located in Montillano, Muntinlupa. Since then, more customers have patronized Generika Drugstore and the company continuously expanded by opening more stores.

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