
09/07/2025
πΈ WHY ARE BRANDED MEDICINES MORE EXPENSIVE?
π§ͺ Research & Development
They spend billions on research, trials, and testing.
π Patents
Brands have exclusive rights for years, so no one can copy them yet.
π― Marketing
They spend a lot on ads and promotion.
π WHY ARE GENERICS CHEAPER?
β
Same Formula, Less Cost
They just copy the proven drug.
π§ͺ No More Trials Needed
They donβt redo the expensive studies.
π
ββοΈ No Ads
Less marketing = lower price.