
09/07/2025
EFU Life Honoured with Two Awards at Insurance Asia 2025 in Singapore – Representing Pakistan on the Global Stage!
We are proud to be recognized at the Insurance Asia Awards 2025, held in Singapore, winning:
- Best Domestic Life Insurer - Pakistan for the third time
- Best Marketing Initiative for EFU Life WIN campaign.
This achievement marks EFU Life as the sole insurer from Pakistan to secure these esteemed titles on an international platform.
Being honoured as the Best Domestic Life Insurer-Pakistan reaffirms our leadership position in Pakistan’s insurance landscape and our dedication to building trust, protection, and long-term value for our customers.
The Best Marketing Initiative award was presented for our wellness proposition, EFU Life WIN, a plan that promotes holistic wellbeing and rewards your journey as you stay financially empowered, physically healthy, and mentally strong. The award reflects our strong digital reach and commitment to innovation and impactful communication.
These accolades reaffirm our vision of making every household in Pakistan insurance-covered through customer-first solutions and excellence in service.