16/04/2026
I am not talking about copying and pasting anymore but about rewritten captions, recycled ideas, and entire concepts taken from smaller creators and posted by bigger accounts like they came up with it first.
There’s a difference between ‘inspiration’ and straight-up copying.
Trends? Fine.
Putting your own spin on something? Great.
But taking someone’s original idea, format, or message and reposting it without credit? That’s not creativity, that’s theft.
And the worst part? The algorithm might actually reward it.
The original creator struggles for reach while the copied version goes viral.
Credit isn’t hard. Tag the person. Mention them. Acknowledge the source. When I teach a yoga sequence - or approach- I learned from another teacher, I always say it. For me, ig is intellectual honesty (maybe because I come from an academic background).
Because behind every ‘idea’ is someone who spent time thinking, creating, reading, researching..
Originality still matters. Always.