14/09/2021
Why is it so expensive, since it's a 5-minute job? 🤯
Very often I and my colleagues hear this phrase. Let's understand the issue of pricing, and what stages a project goes through before the customer sees it for the first time.
Very often people estimate only the technical part of the project. Yes, it can be simple, and completed in 1 day or even a couple of hours. But behind the technical part, there is something more: an IDEA. And it takes much more time to find it. Sometimes the idea comes in 1 day, and sometimes in a week. An idea doesn't visit us or dream about it at night unless we make the effort. We build the foundation for its birth brick by brick.
To become a good idea builder we constantly dive into training, books, techniques, and exercises, we delve into different areas to understand how to strengthen our foundations - all this incurs time and money costs.
So what else, past training, goes into the pricing. Of course, there are software license bills, subscriptions to numerous graphic resources, PC maintenance, electricity, and Internet bills. And only after this minimum comes the payment for the designer himself.
I hope I was able to briefly answer the question that so often pops into everyone's head 😊
This post features a piece of the brand identity of a sportswear workshop. I am in love with this project, and I will show it in its entirety very soon 🧡