Float and Feel

Float and Feel Feel and float is a mental health and humor brand for the overthinkers, the burnt-out creatives, and the people who laugh through the breakdowns.

We make comforting merch with a sarcastic twist—because coping is still coping, even when it’s messy. I’m Umutoni Branche de Jesus, the woman behind this little brand built from big feelings. I started Float and feel in Rwanda, not because I had it all figured out, but because I didn’t—and I needed something soft, funny, and real to hold onto. This space is for the overthinkers, the burnt-out creatives, and the gentle ones trying to survive a loud world. Here, healing is allowed to be messy. Coping counts—even when it's through hoodies, memes, and mildly unhinged affirmations. Everything is designed with care and shipped worldwide through our print partners—so whether you're in New York, Nairobi, or just emotionally buffering, you're welcome here. 💗

Thanks for being here. Now go cry into something cozy.

15/08/2025

15/08/2025

Sometimes I stare at the wall and wonder if the wall is staring back, judging my life choices.
and feel

Send a message to learn more

When your mind won’t quit but your style won’t either 👗🧠
07/08/2025

When your mind won’t quit but your style won’t either 👗🧠


Overthinkers, unite… and then overanalyze this post.This T-shirt was designed for anyone who:• Replays convos from 3 yea...
30/07/2025

Overthinkers, unite… and then overanalyze this post.

This T-shirt was designed for anyone who:

• Replays convos from 3 years ago
• Rereads a text 5 times before sending
• Second-guesses literally everything (yes, even buying this shirt)

We made this for you. The anxious, soft, healing, self-aware crowd who cope by laughing and dressing cute.

It’s soft. It’s sarcastic. It’s basically your personality in cotton.

🧠 Tap to shop or spiral in style: https://www.flaotandfeel.store/products/overthink-everything-graphic-tee-funny-anxiety-quote-shirt-pastel-aesthetic-comfortwear?variant=44044955353133

🔁 Share this with your favorite overthinker.

28/07/2025
She’s growing up… and still somehow cuter than everyone else.
15/07/2025

She’s growing up… and still somehow cuter than everyone else.

healing isn’t pretty—but your mug can be.this is for the ones who are doing their best while spiraling just a little.coz...
13/07/2025

healing isn’t pretty—but your mug can be.

this is for the ones who are doing their best while spiraling just a little.

cozy merch, sarcastic affirmations, and mental health reminders that don’t feel like homework.

💗 Stay close—launch is coming.

hey, you made it. welcome to UBJ & Cope.this page is for the emotionally exhausted, the soft-hearted, the sarcastic, and...
13/07/2025

hey, you made it. welcome to UBJ & Cope.

this page is for the emotionally exhausted, the soft-hearted, the sarcastic, and the healing-but-still-kind-of-a-mess.

we make comfort merch for when life’s too loud and your brain’s too full—hoodies, mugs, posters, and other cozy things that understand your coping mechanisms.

there’s no pressure to be okay here. just come as you are (but preferably in a hoodie that hugs your soul).

✨ new here? grab our freebie—10 sarcastic affirmations to survive your week—link in the about section. 💗

follow us if you like soft vibes, honest posts, and gentle chaos.

Address

Rwanda
Mayange

Website

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