The Saudi Arabian market is one of the leading markets in the Middle East in the Food and Beverage industry, with a well diversified product offering across the board. However, in the early 1990, the products in the Kingdom were limited to large international conglomerates and local low quality products. Being a diabetic or gluten intolerant, for example, meant that one would have to do away with chocolates and snacks, as sugar and gluten free products were simply unavailable. The demand for healthy products that cater for such niches has been growing ever since. With that realisation, Bassamat Trading Establishment was set up in 1992 in Riyadh, Saudi Arabia, as a food and beverage trading and distribution company. Bassamat has been one of the first movers in the industry to cater for health conscious clients and has grown to become one of the leading wholesale distributers of products in that niche. With a vision of providing premium quality products that improve the overall health and lifestyle, we have carefully chosen partners that are leaders in their domains, ones that do not compromise neither quality or taste. Bassamat has maintained its Brand and the trust of its retail clients by sticking to such ideals and it is for those reasons that our ever growing distribution network now spans over 400 stores across the Kingdom.
