the NOW, Kastellgatan 16, Gothenburg (2025)

10/10/2025

Today is World Mental Health Day.

More than 720,000 people take their own lives each year. Millions more suffer in silence. Antidepressant prescriptions have soared globally, yet our crisis deepens.

The data is complex. Medication saves lives—and it's not enough.
We're treating mental health as optional. An add-on. Something we address when people break.

At The NOW, we see it differently.

Going inward is not a luxury. It's a necessity.

Presence. Reflection. Somatic awareness. Meditation. These aren't wellness trends—they're foundational practices that build resilience before crisis, develop awareness that prevents pain from becoming suffering, and create cultures where mental health is tended to daily.

This is about more than individual wellbeing. It's about how we lead, how we build teams, how we show up in the world.

We're inviting a shift: from reaction to foundation. From crisis management to essential infrastructure.

Read our full perspective on why inner work must be recognized as vital—not optional—and what we can all do today to begin: Read the article here: https://www.thenow.se/on-world-mental-health-day-going-inward-is-not-a-luxury-its-a-necessity/

What's one practice that grounds you? I'd love to hear what works for you.

Tara Hunnewell Norvy Brandin

Every year, more than 720,000 people take their own lives worldwide. For every life lost, countless others suffer in silence—their pain unseen, their

01/10/2025

After years of guiding breathwork sessions, we are thrilled to see science finally validate what we've experienced firsthand.

A new study from Brighton & Sussex Medical School shows that breathwork can induce profound states of consciousness — bliss, unity, deep emotional release — similar to psychedelics, but completely natural and accessible.

Brain scans revealed decreased bodily self-awareness and increased activity in emotional processing centers. Participants described "oceanic boundlessness" — the same expansive states I've witnessed in countless workshops at The NOW.

This matters because breathwork isn't just trendy — it's a legitimate tool for healing anxiety, depression, and trauma. It balances your nervous system, tones the vagus nerve, and releases years of stored tension.
No substances. No prerequisites. Just you and your breath.

In our hectic modern world, we often look outside ourselves for answers. But the most powerful technology for transformation has been with you all along.

Your breath is the bridge between your conscious and unconscious mind. Between stress and calm. Between who you are and who you're becoming.

Read the full article below ⤵️

Ready to explore what's possible? Join us this SATURDAY!
Learn more about our breathwork workshops at thenow.se

For years, we've witnessed the transformative power of breathwork in our workshops at The NOW. What once felt like an emerging practice has now become a vital tool for modern resilience — and recent science is finally catching up with what practitioners have known for centuries.

21/08/2025

✨ Gothenburg friends: this SATURDAY @ 9:00 - 11:00 , join Tara for a two-hour workshop designed to help you rest, reset, and recharge. 🌿

Through guided breathwork and intentional practice, we’ll create space to transform stress into calm, distraction into clarity, and overwhelm into presence.

Spaces are limited—reserve your spot here: https://www.thenow.se/events/breathwork/

Let’s breathe, pause, and come home to ourselves together. 💛

In our modern world, life moves at a pace that can feel relentless. Notifications ping constantly, to-do lists grow longer by the hour, and the line

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