PromOat

21/05/2013

Tate & Lyle has acquired Biovelop, a Swedish manufacturer of oat beta glucan.

21/05/2013

Tate & Lyle has announced the acquisition of Biovelop: http://www.tateandlyle.presscentre.com/Press-releases/TATE-LYLE-ACQUIRES-SWEDISH-OAT-BETA-GLUCAN-BUSINESS-426.aspx

London, UK, 20 May 2013 - Tate & Lyle PLC (“Tate & Lyle”), a leading global provider of speciality food ingredients and solutions, announces that it has acquired Biovelop, a Swedish manufacturer of oat beta glucan.

06/05/2013

PromOat featured in New Strait Times, Malaysia article: http://www.nst.com.my/streets/central/take-just-two-spoonfuls-a-day-1.272448

EVERYONE knows about oats and its ability to reduce cholesterol. However, most of us are not aware that to achieve the desired benefits, one would need to consume a minimum of three bowls of oats a day for 60 days, consecutively.

02/05/2013

5 Reasons To Start Eating Oats: http://health.india.com/fitness/5-reasons-to-start-eating-oats-today/

Tags: Blood sugar level, Cancer, Cardiovascular disease, Constipation, Fibre, High Blood Pressure, hypertension, Oats, Oats Chaat, Oats health benefits, Oats lollipop, Tasty oats recipe

02/05/2013

The beta glucan (soluble fiber) in PromOat™ has a very high molecular weight because of the natural way in which it is separated from the other parts of the oat bran. This means that it retains its full health benefits, unlike other forms of oat fiber that have been heavily processed before finding their way into breakfast cereals or other beta glucan-fortified products: http://www.foodnavigator-usa.com/R-D/Oatmeal-beats-ready-to-eat-cereal-on-satiety-PepsiCo-research-shows

Remember the gluey texture of the oatmeal your mom served you as a kid? Turns out, this is a good thing, according to new research comparing the satiating effects of oatmeal versus ready-to-eat cereals.

21/04/2013

20/02/2013

Granola Is Sowing Its Wild Oats: http://www.nytimes.com/2013/02/20/dining/granola-is-sowing-its-wild-oats.html?emc=eta1&_r=0

Once-humble granola is now a high-end growth industry as chefs pair it with everything from yogurt “leather” to foie gras.

22/01/2013

PromOat has made it into Forbes magazine! http://www.forbes.com/sites/gyro/2013/01/22/the-beverage-whisperers-five-microtrends-to-watch-in-2013

There’s nothing quite like the beverage category. Think of the players as tech start-ups. Only instead of code, these gutsy entrepreneurs are armed with acai, aloe and antioxidants. They are whipping up tasty concoctions in their kitchens and hoping for something to click with early adopters who are...

09/12/2012

20/11/2012

12/11/2012

Most Europeans want clean-label products: http://newhope360.com/news/most-europeans-want-clean-label-products?cid=nl_npi_daily

Study by Kampffmeyer Food Innovation found that 72 percent of consumers accept higher prices for naturally produced foodstuffs without additives.

12/11/2012

8 top beverage picks from Expo East 2012 http://newhope360.com/beverage/8-top-beverage-picks-expo-east-2012 via

As seen and sipped at Expo East 2012 in Baltimore, these eight drinks caught our fancy for their clean ingredients and delicious taste. (Also check out our beverage video filmed at the show!)