19/12/2025
🚪 What if support was as simple as walking in from the street?
🗣️💬👥 This year, the QSNA Swedish jury looked closely at practical, community-based outreach — and how early support could be made with open arms, a warm welcome, and free of pressure.
That’s why Alma Fager, a nurse at Helsingborg Municipality , has been named Sweden’s final QSNA category winner 🌟
Alma’s initiative, Norra Strandgatan 21, is a space right in the heart of the city — part living room, part activity space . Anyone can step inside to talk, learn more about cognitive health, and find guidance and support about memory illnesses.
💬 No referrals.
💬 No expectations.
💬 Just conversation, curiosity, and connection.
The space is described as a “living laboratory” — a place where ideas are tested together with citizens, especially those who are early in their journey and not yet reached by formal services, as well as families, businesses, and the wider community.
By meeting people where they already are, Norra Strandgatan 21 helps build understanding, reduce stigma, and create better responses — not just within care systems, but across society.
✨ The jury hopes initiatives like this as well as Sara’s Torg will inspire more municipalities to explore how early support can be offered gently, visibly, and with dignity.
Congratulations, Alma — and thank you for opening the door to these important discussions 💛
