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Måndag 11:00 - 18:00 Tisdag 10:00 - 18:00 Onsdag 11:00 - 18:00 Torsdag 10:00 - 18:00 Fredag 10:00 - 18:00

Boutique Ideale

Hem
Sverige
Stockholm
Boutique Ideale

We are an exklusive perfumery and skincare store in Stockholm. Insanto Perfumery store is located in the city center of Stockholm on Birger Jarlsgatan 9.

Insanto parfymeri är en skönhetsbutik som ligger på Birger Jarlsgatan 9, Birger Jarlspassagen, Stockholm
Vi erbjuder lyxiga upplevelser för kropp och själ. Våra professionella skönhetsprodukter och förtrollande dofter är källan till själslig och kroppslig välbefinnande. We offer a wide range of skin care products and fragrances. Our experts will guide you through the assortment and will help you to find the right product for You. Welcome to Insanto!

23/04/2025

”Levar del Sole”is inspired by the immortal Phoenix. In ancient mythology, the Phoenix, with its golden-red plumage, symbolizes the sun, renewal, and the limitless possibilities that each new day brings.

The fragrance of Levar del Sole exudes an aura of abundance and prosperity. When all the senses dissolve into a delightfully soothing cloud of musk, tonka beans, and caramel in the base, incredible transformations occur, revealing new horizons ahead.

Discover the transformative power of Levar del Sole and let it guide you toward a life filled with abundance and renewal. Elevate your fragrance collection and experience the magic of the Phoenix today!”

22/04/2025

”🌸✨ Discover the enchanting world of VIOLET MUSC by AJMAL! ✨🌸
This unisex perfume is a beautiful blend of passion and tenderness, boldness and gentleness. The scent of Violet Musc is a captivating whirlwind of sensations that draws you in and keeps you coming back for more.

Violet Musc rum is a cycle of sensations that captures and does not let go, forcing you to return to it again and again. Innocent shades of violet, from fresh green to sweetly powdery, flirt with the languid sound of amber and musk, giving rise to unity and harmony of contrasts..

Indulge in the magic of VIOLET MUSC and let its alluring aroma enhance your every moment.” #

02/09/2024

Perfume note Galbanum
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Galbanum, also known as “chalbaneh” in ancient Hebrew, means “oily”. It is a plant from the umbelliferous family, similar to flowering celery with smooth stems and shiny leaves.🌱
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The scent is fresh, balsamic, woody, spicy, dry, green, musky. It evokes associations with a damp forest and fresh poppy seeds.
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Galbanum contains substances that can affect on our mood. That’s why this plant has been used in Eastern medicine and modern aromatherapy for centuries. Galbanum has a positive effect on people’s nervous systems, relieving depression and anxiety.💕
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Explore scents with Galbanum
💫Olfactive Studio - STILL LIFE
💫Xerjoff - ELLE
💫Bois 1920 - VERDE DI MARE
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28/08/2024

In ancient times, aromatic oils were rubbed into the skin or used in baths. Diogenes claimed that perfume should be applied to the feet, as the scent has the property of rising upwards, and by applying it to the neck, we only waste the precious aroma. Marilyn Monroe applied perfume to the navel area, claiming that it sounds the most vibrant. Gabrielle Chanel suggested applying perfume to the skirt, the back of the knee, the wrists, behind the ears, and wherever you would like to be kissed.💫
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Try the most popular places to apply fragrance, which will allow you to achieve different effects.🤩
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💕On the back of the neck, under the hair. The scent will sound more calm and not overwhelming.
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💕Behind the ears and in the décolleté area. This method is especially suitable for applying oil-based perfumes that are usually applied with the fingers.🙌🏻
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💕On clothing. The scent unfolds differently on the skin and on fabric. On fabric, the scent will sound calmer and possibly last longer.
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💕On a clean body. Yeah, it might sound strange, but it’s important. Only on clean skin, without mixing with other scents, the fragrance will be able to unfold as it should.
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26/08/2024

Perfumeur Clement Gavarry👏
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Clement Gavarry is a highly skilled and respected perfumer who passionately creates innovative and captivating scents. Born in Paris, he inherited a family legacy in perfumery, becoming the fourth generation into the world of fragrances. His father, the perfumer Max Gavarry worked the world of scents through nature, smells of the forest and sea.💫
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Throughout his career, Clement has worked with some of the most prestigious perfume houses in the world.
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Clement’s approach to perfumery is very detailed, he takes time to truly understand formulas before creating the perfect balance. He believes that scent should be an adventure that ignites the senses and transports people to another place or time.💫
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💕Try one of his the most breathtaking works - Panorama by Olfactive Studio
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22/08/2024

SaalCo deodorant 🌱
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SA.AL & CO Deodorant offers a luxurious experience in personal care. Made with witch hazel, sage, and lavender, this deodorant is packed with natural ingredients known for their antibacterial and anti-inflammatory properties. 💫
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The formula’s essential acid helps maintain the skin’s pH balance and prevents the breakdown of sweat enzymes.
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With natural fruit alcohols to neutralize odors and keep the skin dry, you can enjoy long-lasting freshness. Simply apply on dry, clean skin for a reliable and comfortable experience. 😉
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Treat yourself with SA.AL & CO Deodorant, where gentleness, power, and durability come together seamlessly.
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20/08/2024

NEW! XERJOFF CASAMORATI Quattro Pizzi 🤩
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Xerjoff Quattro Pizzi is dedicated to the history of the Sicilian dynasty, which experienced fame, wealth, and power.
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Quattro Pizzi is an iconic palace where the most symbolic and outstanding families of Palermo lived. The fragrance evokes the Belle Époque era, where love, beauty, and nobility intertwined with secrets and sin.💫
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The combination of sweet and spicy notes of rum, davana, spicy pink pepper, and coriander captivates with richness and beauty of sound.
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In the heart of Xerjoff Quattro Pizzi, creamy coconut notes blend with sensual floral notes of tuberose. 🙌🏻
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A warm blend of subtle smoky notes of light to***co, fresh hay notes, and tonka bean vanilla, giving a sweet depth, completes the sensual fragrance that lingers on the skin like a lover’s touch, even after the sun sets.
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22/07/2024

Dear customers,
As we are getting lots of requests about where our shop is located I want to inform all of you that we do not have any physical store anymore.
We are on-line store only.

15/07/2024

Get ready to experience the refreshing and captivating Pomelo Riviera. This scent is part of the “Riviera” collection, which takes inspiration from the sunny French Riviera.✨
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Picture yourself surrounded by the vast expanse of the sea, its crystal-clear blue waters, and a vibrant array of colors. It’s the kind of charm that will keep you coming back for more, as you soak up the soothing rays of the Mediterranean sun.☀️
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This fragrance starts with a burst of invigorating citrus notes, accompanied by the alluring scent of jasmine. In the heart of the perfume, the spicy aroma of orange blossom blends harmoniously with the velvety rose. Subtle hints of bitter sea salt add a touch of Mediterranean allure to the overall scent. All of this aromatic magnificence is grounded by a warm and soft woody base, featuring notes of pine and smoky cedar.
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Experience the allure of the Pomelo Riviera fragrance today.🌈
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10/07/2024

Don’t miss these 3 summer scents☀️
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Summer is all about soaking up the sun, feeling the sea breeze, and breathing in the fresh air. A great summer fragrance can really set the mood and make every moment special. Just remember, your perfume should be a reflection of who you are and how you feel, so don’t hesitate to try out different scents until you find the one that’s just right for you.
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⏺️’Orangers en Fleurs’ by Houbigant focuses on the rich floral scent of orange blossoms. Turkish rose and Egyptian jasmine create a beautiful blend, complemented by tuberose and orange leaf absolute. Ylang adds a floral touch, while nutmeg gives a hint of spice.
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⏺️’Cannabis’ by Bois 1920 is a daring fragrance that breaks the traditional rules of perfume design. It reimagines them with a modern twist, showcasing the beauty of h**p flower buds. The scent is innocent yet luscious.
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⏺️Arancia Di Sicilia from Perris Monte Carlo draws inspiration from a unique fruit, capturing the essence of citrus with a sweet touch. Almond, vanilla, and cinnamon enhance the heart of the fragrance, leading to soft Musk and Ambergris in the base notes.
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08/07/2024

Perfumeur Marie Duchêne✨
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Marie Duchêne’s childhood dream was to become a perfumer. Raised in the Reims region of France, she pursued her passion for fragrance by studying chemistry. In 1994, she enrolled in the renowned Institute of Higher Education in Perfumery, Cosmetics and Food Fragrances (ISIPCA) in Versailles. There, Duchêne delved into the world of raw materials, perfume accords, the history of perfumery, and the chemistry of scent.💫
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Through her internships in the Grasse region, Duchêne embarked on her career in various perfume companies.
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Duchêne’s approach to perfume creation involves striking a delicate balance between the technical and artistic aspects of the craft. She thrives on the challenge of harmonizing these two worlds and finds fulfillment in her daily work.💕
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Explore her work at Laboratorio Olfattivo with these scents
💫Need-U
💫Cozumel
💫Noblige
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02/07/2024

Prepare to be enchanted by the allure of iris, one of the most coveted perfume ingredients in the world. 🙌🏻
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This precious note comes with a hefty price tag, reaching up to a 65,000 euros per kilogram of natural raw materials. Despite its extravagant cost, the popularity of iris continues to grow.🤗
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The producing iris oil is practiced exclusively in Italy and France. These countries cultivate specific varieties of this flower, carefully nurturing them to perfection.👏
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For centuries, this majestic flower has been revered as a symbol of royalty, making it a favorite among individuals with impeccable taste. While the fragrance of iris is often found in the top and middle notes of perfume compositions, there are also those that showcase its elegance in the base.
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Enjoy Iris in these fragrances
💕HOUBIGANT PARIS - Iris des Champs
💕ATELIER DES ORS - Iris Fauve
💕XERJOFF 17/17 - Irisss
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Adress

Birger Jarlspassagen
Stockholm
11145

Öppettider

Måndag	11:00 - 18:00
Tisdag	10:00 - 18:00
Onsdag	11:00 - 18:00
Torsdag	10:00 - 18:00
Fredag	10:00 - 18:00

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Markvardsgatan 5, 113 53 Stockholm