Raison d'Etre

Raison d'Etre Wellness, Spas & Hotels are our passion, and Raison d’Etre is what we live for. But its position in the industry speaks for itself.

OUR STORY
In a crowded spa industry, Raison d’Etre stands alone, providing unique continuity as creator, owner and manager of luxury spas for prestigious hotel clients around the world. Raison d’Etre has traditionally maintained a discreet profile, being deliberately selective regarding where the brand is promoted. The company is based in Sweden. Since its foundation in 1998 we have consulted to, set up and run over 100 spas in more than 60 countries. Our work includes the creation of spas and spa brands for some of the world’s leading hotel groups – Four Seasons, Aman Resorts, Capella and Kempinski Hotels are among them – and exquisite individual such as Six Senses now known as Soneva Fushi in the Maldives. Raison d’Etre utilises its flexibility and business acumen to blend our aspiration for spas with our clients’ needs and desires. We are open to exciting business partnerships and have recently established a joint venture with Kempinski Hotels to own and operate their new spa brand, Resense and Kempinski The Spa as an independent separate entity. We have also launched our first LivNordic Spa, by Raison d’Etre at The Grand Hôtel in Stockholm, Sweden. This hotel was considered a fitting tribute to re-launch our name into the consumer market as it is truly the most luxurious and genuinely historic hotel in Scandinavia; and Sweden is the location of our head office and home to many of our team. The Grand Hotel LivNordicSpa at is a joint venture that has allowed us the ability to influence the spa’s direction so that it exemplifies our reasons for creating truly unique, unsurpassed spa experiences. We consider this just the beginning and this is the first of many LivNordic spas in planning to be launched around the world. Raison d’Etre spas will all embody our principle of tailor-making unique spas combined with a dash of Nordic spa influence depending upon what the destination demands. Spas are our passion, and Raison d’Etre is what we live for. Though our work has taught us a great deal about luxury, relaxation and indulgence; what finally sets us apart from the rest of the industry is our profound belief in the physical, mental and spiritual benefits that a spa can provide. We want to uplift people and give them back their energy and balance. Raison d’Etre is the real thing. It is that authenticity that makes our spas such precious assets for our clients.

Start your day with just a few minutes of gentle yoga.Stretch, breathe, and let your body wake up with you. Morning move...
22/12/2025

Start your day with just a few minutes of gentle yoga.

Stretch, breathe, and let your body wake up with you. Morning movement clears the mind, softens tension, and sets the tone for a more grounded day.

Sound is more than background🎶When used intentionally, sound therapy can shift brainwaves, lower stress hormones, and su...
19/12/2025

Sound is more than background🎶

When used intentionally, sound therapy can shift brainwaves, lower stress hormones, and support deep restoration. Even a few minutes of curated sound becomes a tool for healing.

We’re proud to support Clowns Without Borders, a non-profit bringing joy, laughter, and emotional relief to children aff...
19/12/2025

We’re proud to support Clowns Without Borders, a non-profit bringing joy, laughter, and emotional relief to children affected by war and crisis through play, art, and live performance.

By meeting children where they are, their artists help restore resilience, hope, and the simple right to be a child.

This Christmas, Raison d’Etre is honored to support their vital work and help spread light where it’s needed most🧡

Behind every spa we create is a team that lives and breathes wellness.At Raison d’Etre, our consultants, designers, and ...
10/12/2025

Behind every spa we create is a team that lives and breathes wellness.

At Raison d’Etre, our consultants, designers, and trainers bring decades of experience, heart-led creativity, and deep industry insight to every project.

We’re not just building spas — we’re shaping experiences that truly make a difference.

Stress isn’t just a feeling. It’s chemistry.When it lingers, it fuels inflammation, disrupts hormones, and accelerates a...
04/12/2025

Stress isn’t just a feeling. It’s chemistry.
When it lingers, it fuels inflammation, disrupts hormones, and accelerates aging.

Regulating stress isn’t a luxury, it’s essential for clarity, resilience, and long-term vitality.
Small, consistent practices like breathwork, meditation, cold therapy, massage, and stillness help the body remember safety.

Nature is our original teacher—quietly reminding us of rhythm, resilience, and restoration.At Raison d’Etre, we look to ...
25/11/2025

Nature is our original teacher—quietly reminding us of rhythm, resilience, and restoration.

At Raison d’Etre, we look to nature not just for inspiration, but as a guide in how we design, feel, and care.

Breathwork becomes especially powerful when paired with other sensory or physiological experiences. It helps the body st...
20/11/2025

Breathwork becomes especially powerful when paired with other sensory or physiological experiences. It helps the body stay calm, present, and regulated, even during stress or contrast.

What can breathwork be paired with?
1. Cold exposure
Ice baths, snow grottos, or cryo rooms. Breathwork helps regulate the nervous system, making cold therapy more tolerable and effective.
2. Massage treatments
Syncing breath with massage strokes deepens relaxation, enhances body awareness, and releases stored tension.
3. Heat therapies
Sauna or steam. Breath slows the heart rate, supports detox, and invites a meditative state.
4. Sound journeys
Pairing rhythmic breathing with music, sound bowls, or binaural beats helps shift brainwaves and emotional state.
5. Meditation or mindfulness
Even a few guided breaths can turn a moment into a ritual of presence and reset.

Sensory experiences are a subtle yet powerful!They use light, scent, sound, temperature, and touch to influence how the ...
12/11/2025

Sensory experiences are a subtle yet powerful!

They use light, scent, sound, temperature, and touch to influence how the body feels, heals, and performs. The goal is to stimulate or calm the nervous system, shift brain states, and support long-term vitality.

Cold exposure is a trending spa activity, that includes any practice where the body is intentionally exposed to cold in ...
06/11/2025

Cold exposure is a trending spa activity, that includes any practice where the body is intentionally exposed to cold in short, controlled bursts. The goal is to activate the nervous system, improve circulation, and increase resilience.

The body holds what the mind cannot.A good massage doesn’t just ease tension — it restores flow, reconnects you with you...
29/10/2025

The body holds what the mind cannot.
A good massage doesn’t just ease tension — it restores flow, reconnects you with yourself, and quietly reminds the body it is safe to let go.

What is longevity?It’s not just about adding years to your life, but about adding quality to those years: staying mental...
23/10/2025

What is longevity?

It’s not just about adding years to your life, but about adding quality to those years: staying mentally sharp, physically strong, emotionally balanced, and full of energy as you age.

In wellness and biohacking, longevity focuses on:
• Supporting cellular health
• Reducing inflammation and stress
• Improving sleep, recovery, and hormonal balance
• Making lifestyle choices that protect the body and mind over time

True care for the self begins in the quiet moments, where presence replaces urgency, and simplicity becomes strength. ...
15/10/2025

True care for the self begins in the quiet moments, where presence replaces urgency, and simplicity becomes strength.

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Grevgatan 15, BV
Stockholm
11453

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