17/03/2026
Home is the place where relationship with food is built.
Brick by brick
Meal by meal
One snack at a time
Every single day
The way we eat at home has changed.
- In US, 60-70% of a child’s total calories are coming from ultra processed food (NCHS data 2025)
- 56.4% of India’s total disease burden is caused by unhealthy diet (ICMR 2024)
- Ultra processed snack market has grown from under a billion $ to 40 billion $ in just 13 years.
- Childhood obesity has increased from ~4% in 1975 to ~20% in 2022
For the first time in history, obesity has overtaken undernutrition in many regions.
So, what do we do?
Peer reviewed research suggests that restriction doesn’t work. If children see the food engineered to highjack their taste receptors, they want to eat that and if they don’t get it, they crave even more.
So what’s the solution? It’s changing what they see at home, keeping real food at eye level, eating healthy nourishing meals yourself because children don’t do what is told, they do what they see.
