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In a bustling mall during the Chinese New Year rush, a surprising act of kindness at a snack stall taught me about the p...
05/02/2024

In a bustling mall during the Chinese New Year rush, a surprising act of kindness at a snack stall taught me about the profound impact of exceptional customer service. The stall owner’s sister paid for my chosen treats, emphasizing the importance of customer appreciation in fostering loyalty and advocacy.

This encounter highlights the lessons for businesses in humanizing interactions, building emotional connections, and incorporating the element of surprise to create memorable experiences and stand out in a competitive market.

Have you experienced any remarkable customer service that turned you into a loyal customer? Share your story!

2024 Trend: Premium affordability – A new middle path for brands?Although not a new concept, Premium Affordability seems...
21/01/2024

2024 Trend: Premium affordability – A new middle path for brands?

Although not a new concept, Premium Affordability seems to have become a major trend for 2024, amidst the rising inflation. It is after all a concept that reflects a nuanced approach to consumer behaviour in the face of economic challenges. This trend highlights the desire for a balance between affordability and a sense of luxury or indulgence. Here are a few insights and considerations related to this trend.

1. Value Perception: Consumers are seeking value for money, and the idea of premium affordability emphasizes that affordability doesn't have to mean compromising on quality or indulgence. Brands that offer a perceived sense of luxury at a reasonable price point are likely to attract consumer attention.

2. Little Luxuries: Despite tightening budgets, consumers are reluctant to completely give up on small indulgences. Brands that can tap into this desire for occasional premium experiences, even in the midst of financial constraints, may find success.

3. Limited-Time Offerings: Quick-service restaurants incorporating premium ingredients into limited-time menus align with this trend. It allows consumers to enjoy premium items occasionally without a long-term financial commitment. Some QSR's has introduced premium ingredients like lobsters rolls and burgers on their LTO menus.

4. In-House Brands in Grocery Chains: Grocery stores and convenience stores introducing premium goods under their in-house brands recognize the demand for affordable luxury in everyday products. This can include high-quality coffee, chocolates, snacks and ready-to-eat meals that bring a touch of premiumization to regular grocery shopping.

5. Innovation in Product Offerings: Brands innovating in the premium affordability space are likely to experiment with unique and high-quality offerings. This could involve the introduction of exotic ingredients, gourmet flavours, or special packaging that enhances the perceived value.

6. Consumer Experience: Beyond the product itself, the overall consumer experience plays a crucial role. This might include factors like personalized service, aesthetically pleasing packaging, or the presentation of the product.

As this trend evolves, monitoring consumer preferences, economic conditions, and industry innovations will be essential for businesses looking to succeed in the premium affordability space. Brands that remain flexible and adapt to changing market conditions will be better positioned to navigate uncertainties. The ability to strike the right balance between luxury and affordability can be a key differentiator in a competitive market.

What brand or product do you see in the market who plays well in this space?

With everyone talking about AI and ChatGPT, we at Elev8 Foods can't help but wonder what would ChatGPT say if we ask abo...
03/05/2023

With everyone talking about AI and ChatGPT, we at Elev8 Foods can't help but wonder what would ChatGPT say if we ask about the Food Trends for 2023. Here is what we got, just copy and pasted :) Do you agree or not? Let us know what you think!

As an AI language model, I do not have access to information about future events, trends, or fads beyond my knowledge cutoff date of 2021. However, based on current food trends and predictions for the future, here are some possible trendy foods that might be popular in 2023:

Plant-based proteins: As more people are adopting vegan and vegetarian lifestyles, plant-based proteins such as tofu, tempeh, seitan, and lentils are becoming more popular.

Fermented foods: Fermented foods such as kimchi, sauerkraut, kombucha, and kefir are gaining popularity due to their potential health benefits.

CBD-infused foods: CBD, which is derived from the cannabis plant, is becoming more widely accepted and is being used in a variety of food and beverage products.

Alternative flours: Alternative flours such as almond flour, coconut flour, and chickpea flour are being used more frequently in baking and cooking, as they are gluten-free and provide unique flavor profiles.

Low-carb and keto-friendly foods: With the rise of low-carb and keto diets, there is a growing demand for products that are low in carbohydrates and high in healthy fats.

Edible insects: Insects such as crickets and mealworms are a rich source of protein and are being explored as a sustainable and eco-friendly food source.

Please keep in mind that food trends are constantly changing and evolving, and it's impossible to predict with certainty what will be trendy in 2023 or any future year.

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