Based in Singapore, Rubber Duckie is founded by 3 aspiring individuals having the same idealogy of supporting the cause for AIDS. Having the passion and drive to pursue their commitment to the society and create awareness of the medical condition, the founding duckies, that’s what they call themselves, embarked on a research programme on countries with high percentage of AIDS victims, and to under
stand the social norms and concerns of the nations. The duckies are intrigued to start this online business to spread the word of “Protection and Preventive Measures” against AIDS and protect their loved ones. They aim to donate part of the proceeds to the “Cause of AIDS” programme in Singapore. The founding duckies resonates the importance of inculcating safety measures for individuals prior to any sexual activities to prevent sexually transmitted diseases and painful abortions due to unplanned pregnancies. It might be a daunting process to emphasise on the needs and the different avenues of marketing the need of precaution to the masses. As such, the founding duckies play with the connotations of a subtle and cute mascot, a rubber ducky with a tinch of our core business design element in the design.
