18/11/2024
The effectiveness of risk communication during public health emergencies (PHEs) is frequently challenged by various factors, with a key issue being the quick evolution of information that can foster misinformation, thereby undermining public trust and impacting public behaviour. To bolster global preparedness for future public health emergencies, the Asia-Europe Foundation - ASEF (ASEF-PHN), the Asia Centre for Health Security, and the NUS Saw Swee Hock School of Public Health National University of Singapore, convened a High-Level Meeting on Risk Communication for Public Health Emergencies (PHEs) in Singapore.
Held from the 6 and 7 November 2024 at One Farrer Hotel in Singapore, the meeting brought together more than 50 officials from health ministries, NGOs, academia, and the private sector from 27 countries to work towards strengthening global capabilities for effective risk communication. A series of panel discussions at the meeting focused on integrating risk communication into overall pandemic strategies, engaging diverse communities, and enhancing international and multisectoral cooperation.
A highlight of the high-level meeting was the fireside chat with Mr Ong Ye Kung, Singapore’s Minister for Health, who shared valuable insights into Singapore’s effective communication strategies during the Covid-19 pandemic, using the "4Cs" approach. The "4Cs" emphasised the importance of messages to minimise errors and ensure the public receives coordinated information, maintaining communication to address public concerns promptly, demonstrating by proactively serving as a reliable source of truth to foster public trust, and consistently sharing information to counter misinformation and strengthen credibility.
Let’s work together to share only accurate information from reliable sources, so we can better protect ourselves and our communities.