
11/07/2025
We don’t talk about the other passion of The Plant Story - landscape design with a heart 💚 We designed for Birkenstock flagship store at Duxton 2 years ago. It was a very challenging brief as we had to build the 3-storey high water feature wall from scratch and propose plants that would thrive in the indoor air-well. Many of you would only see the plants in the retail floor although the project required us to design the landscaping for the entire 4-storey. The store went to win the Best Retail Concept Store in Asia and we can’t be more proud 💚💚💚
Last week, we dressed up the Birkenstock concept booth at Glow Wellness Festival at Marina Bay Sanda for the launch of Birkenstock Care Essentials. Given its German heritage, we didn’t want to go with the typical tropical landscape. Having just spent 5-weeks in Greece, I proposed to create a European Summer to accompany the launch.
Of course the challenge was the choice of “European Summer-looking” plants given our climate as well as indoor space that lacks sufficient lighting and air circulation.
Against all odds, we did it. The event ends this Sunday, 13/7. Make a trip there if you have not been and tell us what you think of the event!
Btw, the Care Essentials range is of premium quality. I bring them along for my travels just to pamper my tired feet 👣👣👣👣
Love,
Cath in Jiangxi, China. 🇨🇳