20/10/2025
A few years ago, apple cider vinegar was a niche health trend. Then Goli Nutrition turned it into a global FMCG phenomenon — gummies that became a $100M+ brand almost overnight.
Here’s why it worked:
Digital-first distribution: D2C e-commerce + influencer marketing built global awareness fast.
Agile manufacturing: Small-batch production scaled quickly once demand spiked.
Supply chain flexibility: Able to serve 90+ countries through reliable fulfillment and logistics partners.
Regulatory navigation: Nutraceuticals face complex compliance — their ability to adapt labels, packaging, and approvals per market was key.
Lesson for us: Even the best product idea fails without a supply chain that can move as fast as consumer demand.
At FMCG Supply Chain, we connect nutraceutical and supplement brands with trusted manufacturers, distributors, and marketers to help them scale globally.
List your business today — and build your growth story: fmcgsupplychain.com