
14/08/2025
🔔 The Science of Using Color to Steer Your Mood: Color–Emotion Links Backed by a Century of Research 📚🎨
For more than a century, we have examined the mental effects of color. 💡 Early theorists like Goethe described yellow as gladdening, red as dignified, and blue as both exciting and calming. These ideas found their way into design, marketing, and even medical practice long before science could confirm or refute them. Jonauskaite and Mohr (2025) offer a brilliant, comprehensive review of 128 years of research (132 studies, over 42,000 participants from 64 countries) mapping systematic links between colors and emotions. They find consistent patterns across cultures, shaped by lightness, saturation, and hue:
Light colors = positive emotions
Dark colors = negative emotions
Red = empowering, high-arousal emotions (both positive and negative)
Yellow and orange = positive, high-arousal emotions
Blue, green, green–blue, white = positive, low-arousal emotions
Pink = positive emotions
Purple = empowering emotions
Grey = negative, low-arousal emotions
Black = negative, high-arousal emotions
Most of these are many-to-many correspondences; one color can evoke multiple emotional tones, and one emotion can be linked to several colors. 🔄🧠 While the review focused on associations, not direct causal effects, we can easily extract implications for using colors as tools for influencing mental states:
👗 Clothing: Choose a deep red scarf before a high-stakes meeting, a pale blue shirt for a reflective day, or yellow sneakers to lift an afternoon slump.
🏠 Interiors: Paint a home office in a muted green to support calm focus, use warm orange accents to stimulate energy and conversation.
☕ Objects in view: A cobalt mug for steady concentration, a small vase of fresh yellow tulips on your desk when you need brightness.
💻 Digital environments: Customize device backgrounds, app themes, or presentation slides to the emotional tone you want to sustain: a muted blue desktop for analytical work, a soft green notes app for planning, or a bold orange slide background to energize a presentation.
💡 Lighting: Using adjustable LED or smart bulbs to shift hue and saturation through the day: cool daylight tones for morning alertness, warmer amber tones for evening calm. Colored lampshades or filters can fine-tune your room’s emotional climate.
🗂️ Workspace zoning: Divide a workspace into color-coded zones: a deep green reading chair for focused intake, a bright yellow brainstorming corner, and a soft grey meeting area to temper high energy.
🔄 Transitional cues: Introduce certain colors at key transition points: a blue water bottle for your mid-morning reset, a soft pink shawl for winding down, or a bold red journal for decisive planning.
🧘 Ritual objects: Choose colors for items tied to consistent habits: meditation cushions, exercise mats, or the covers of daily-use notebooks. Over time, the color becomes part of the practice’s emotional signal.
🌳 Nature interaction. Seek out environments where the dominant palette supports your emotional goals: evergreen forests for calm, flower fields for optimism, open water for contemplative focus.
🛟 Recovery tools: Keep a “visual first-aid kit” of fabrics, images, or postcards in colors you know help regulate you. Even a brief gaze can interrupt an escalating emotional state.
In essence, color is not just a matter of taste or style. It is part of the sensory environment shaping your affective baseline. By making intentional choices, you can subtly nudge your mind toward the emotional tone you want to inhabit. 🎭🌈
https://link.springer.com/article/10.3758/s13423-024-02615-z