09/05/2026
Have you ever stopped to wonder if what you feeling right now is a # feelings? Or # emotions. although we use these words as synonyms in everyday life.
For Neuroscience they represent distinct processes in our brain 🧠 and understanding the difference is essential for marketing and sales strategists.
The emotions are biological, instinctual and automatic reactions to stimulus.
They happen very quickly and unknowingly.
They are born mainly on limbic sistem highligned for the amigdalawhich acts at our threat and rewards"radar".
Feelings on the other hand are the mental and conscious experience we have of emotions.
It's when the brain interprets the physical reactions of emotions and gives meaning to them based in our memories and experiences.
They involve higher areas of the brain such as the Neocortex and the Prefrontal Cortex, responsible for reasoning and decision-making.
Do you focus more or evoking quick emotions or building lasting feelings in your strategy?
Tell us in the comments.
