12/03/2026
📢 In the Press | HOP Health Featured in Fortune Turkey
Fortune Turkey highlights insights from HOP Health CEO Eyüp KARTAL on the trends expected to shape global health tourism in 2026 — including AI-powered medical journeys, personalized treatments, and digital patient management.
“Technology is redefining how international patients access healthcare. With AI-driven planning and personalized treatment pathways, medical journeys are becoming more transparent, efficient, and patient-centered,” says Eyüp Kartal.
As demand for advanced and accessible healthcare continues to grow globally, digital platforms are playing an increasingly important role in simplifying the international patient journey.
🔗 Read the full coverage in Fortune Turkey.
https://www.fortuneturkey.com/hop-health-2026-saglik-turizmi-trendlerini-acikladi