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10 Lessons from the book "Beyond Entrepreneurship 2.0" by Jim Collins:

1. Great vision without great people is irrelevant.

2. The key to building a great company is to create an environment where the best people want to work, and then empower them to do their best work.

3. Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great.

4. The best leaders are not the ones with all the answers, but the ones who ask the best questions.

5. Great companies don't just have a vision. They have a BHAG - a Big, Hairy, Audacious Goal - that inspires and guides their actions.

6. Success is not a destination, it's a journey. It's about continually pushing the limits of what is possible and striving for excellence in everything we do.

7. To build a great company, you must embrace a culture of discipline. This means being relentless in your pursuit of clarity, focus, and ex*****on.

8. The best organizations are not afraid of change. They embrace it, learn from it, and use it as a catalyst for growth and innovation.

9. Leadership is not about being the smartest person in the room. It's about surrounding yourself with smart people and empowering them to make a difference.

10. The true measure of a company's greatness is not just its financial success, but the lasting impact it has on its customers, employees, and society as a whole.

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