09/10/2020
I wanted to repost this and give credit to the author thank you for the clarification
Repost from
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CONVERSATION STARTER—Have you run into messaging that is incongruent? Classes and teachers advertising and positioning themselves as accessible when it’s quite far from that being true? Have you yourself put out incongruent messaging?
As you work to diversify your yoga classes, are you focusing more on marketing or on your teaching style itself?
There’s no doubt that inclusive marketing is essential. As we work to unwind the destructive impacts of Western capitalism on yoga, we must actively rethink the version of yoga that our images and words are selling.
But if that’s where our focus lies, it’s all too easy to make claims that your classes are inclusive without ensuring that they actually are, or to tokenize students who don’t fit the stereotypical yoga mold.
In my experience, I’ve found that the opposite approach works better. First, take the time to reflect on yourself and your teaching style. Does the language you use in class encourage students to find the essence of a pose based on their body and the moment at hand, or does it focus on prioritizing the way a shape looks or what the “full expression” is said to be? Do you offer adaptations and customizations to poses that are equal in impact, or in some sort of hierarchy that says some iterations of a pose are less valuable than the “real thing”?
Once I started approaching my classes in this way, I noticed a natural shift. Once students had positive, inclusive experiences, they told their friends and the word spread. Soon my classes looked far different than they did before, and I didn’t need to rely on canned messages to achieve that change. If you build it, they will come.
How have you shifted your teaching and how you advertise classes over the years to promote inclusivity?
Note: This is a photo of me taken in 2011.