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22/12/2021

Are you going to conquer new peaks, but you feel that the body is not ready yet? Here is an easy exercise program that you can do at home to get maximum pleasure from riding, and most importantly, do it safely!When we think about winter skiing, we imagine the beauty of nature, fresh mountain air and...

22/12/2021

A sport that will allow you to forget about everything. A pipe dream? But no, squash is just such a sport! Just don't think it's that simple.The students of prestigious English schools were the first to play squash in the middle of the 19th century. Squash owes its popularity and fashionable flair t...

Subsequent NBA stars such as Shaquille O'Neal, Kobe Bryant, LeBron James, Kawai Leonard, Kevin Durant, Steff Curry and o...
03/12/2021

Subsequent NBA stars such as Shaquille O'Neal, Kobe Bryant, LeBron James, Kawai Leonard, Kevin Durant, Steff Curry and others raised the level of the league even higher. Modern recovery and training technologies, fanatical attitude to themselves makes their game impressive and unique.
A league of ups, downs and numerous stories

NBA stars have always been able to make news columns piquant and give journalists a reason to discuss their lives. After the release of many biographies, we learned the behind-the-scenes life of players and coaches.

After Jordan signed a contract with a sneaker company, the league banned him from playing in them. The reason was that they were black, and it was necessary to go out on the parquet in white shoes. Michael didn't care – he continued to go out in his name shoes and pay a $5,000 fine for each match in them. It brought a huge profit to the company and Jordan, the situation with fines only increased the awareness of the player and the brand.

Kobe Bryant, who tragically died in a helicopter crash, was one of the most fanatical fans of the game. His teammate told how he once arrived early at the training base at 6 a.m. and was surprised when he saw that Bryant was already throwing balls into the basket, despite the fact that the lights were turned off in the gym because of the early time. Bryant did not like to lose and competed with others in everything. I raced with journalists to the base, beat a professional in ping-pong at the hotel when placing the team, came to training first and left last. Kobe holds the record for the cost of tickets to his farewell game. The minimum price for a ticket was $750. His last phrase of that evening was "Mamba Out" (mamba is Bryant's nickname).
Attendance records and team equipment

The NBA seeks to increase competition between clubs and thereby fuel interest in watching matches. By the way, the average attendance of NBA games is about 18 thousand people. The record match gathered 62,046 people.

The league introduced a salary cap, as well as a mechanism for the draft of players. The draft is an off-season event where teams can sign young and promising players, usually from student leagues. The weakest teams in the season get the first draft pick numbers. So the team can get strong players and build a new squad around them.
Where to buy NBA paraphernalia and licensed goods

The marketing strategy is thought out to the smallest detail. The main income of the League is the sale of TV rights. In addition, there is a huge list of partners who provide their products and acquire the right to place them on and off the site.

An important role is played by the NBA paraphernalia store. Not everyone is granted the right to sell his goods, primarily uniforms, sneakers and balls. In Russia, an officially licensed NBA collection can be purchased at Decathlon. The NBA has always been famous for its innovations in the manufacture of clothing, which was reflected in the joint project.

Decathlon and the NBA release a joint collection

Now everyone can become a part of the Los Angeles Lakers legacy or train in the Golden State Warriors uniform. Los Angeles Clippers fans will also appreciate the paraphernalia and equipment. You can choose a set or one thing.
Decathlon NBA running shoes

Basketball development and the "Dream Team"

The League pays a lot of attention to charity and the development of basketball on the planet. The social mission is to promote a healthy lifestyle, protect the environment, erase boundaries for fans of the game, reduce the level of illiteracy, as well as to conduct master classes from the coaches of the League.

One of the most effective ways to promote basketball in the world was to create a "Dream team". This is the name of the USA basketball team in 1992 at the Olympics, which included all the leading NBA stars of that time, including Jordan, Byrd, Johnson, Pippen and other players. Previously, professional players were not allowed to attend the Olympics, but the NBA and the US government obtained permission for their participation and sent the best to the tournament in Barcelona. Then most people saw the true level of the basketball game. Dream team won all the matches with an average goal difference of 43.8 points. Autographs from the team were taken not only by fans, but also by rivals from other teams.

Since then, the USA team has won an overwhelming number of major tournaments, thereby proving that if you want to become the best, then you have only one way – to play with the best in the National Basketball League.

NBA Star League: Cult Association and the best players of historyTo become the best, you need to play with the best. The...
03/12/2021

NBA Star League: Cult Association and the best players of history

To become the best, you need to play with the best. The pinnacle of a basketball player's career is considered to be a victory in the championship of the National Basketball Association (hereinafter referred to as the NBA). A place where players become legends on the parquet floor, from where Hollywood could take hundreds of stories for scenarios, where an atmosphere of professionalism and madness reigns at the same time. The NBA phenomenon amazes with its flavor and leaves no one indifferent.

The whole essence of the NBA fits into the quote of the best basketball player of our time, LeBron James: "My goal is to be the best everywhere and always! That means I have to play to the limit of my abilities!"

How it all started

When the Basketball Association of America emerged in 1946, no one could have foreseen its success. After the merger with the National Basketball League, the NBA appeared. The League of professional men's teams of North America, in particular, the USA and Canada. At the beginning of the era of the formation of the league, due to not very much competition, dynastic teams arose (they dominated for several seasons). The first were the Lakers from Minnesota and the Celtics from Boston. There is a tradition here to call the teams characteristic of the city or state features (Lakers – "lake people, lake people", because of the large number of lakes in the state, Celtics – "Celts", many Irish immigrants traditionally lived in Boston).

Gradually the game developed, the rules became more complicated, new clubs from other cities were added. If at first there were 17 of them, now there are 30 teams in the league.

The national composition of the NBA is wide, and nowadays you can meet players from all over the world in the league. The largest share of African-American players is about 75-80%. Periodically, Russian players also play in the league – so in 2016 Timofey Mozgov, who plays as a center, became the NBA champion as part of the Cleveland Cavaliers.

In the 70s, there was an attempt to create a competitive league – the Basketball Association of America (ABA). The idea to organize a new association arose because of the high monetary threshold for entry into the NBA league. However, the NBA reacted quickly and began to actively promote its model, trying to attract new teams and cities. In 1976, there was a partial merger of the leagues, which affected many aspects of the relationship between clubs and players. In particular, it affected the salary cap - a mechanism that equalizes the chances of teams, limiting their financial injections.

Soon there was a gradual decline in spectator interest in the game. Scandals around players with drugs, racism and bad relations between club owners and players did not add a good image to the league. The situation was saved by the beginning of a long-term confrontation between the Los Angeles Lakers and Boston Celtics teams. Their stars, Magic Johnson and Larry Bird, made the confrontation fascinating and suspenseful until the very end. Johnson will then play a big role outside of basketball – he openly admits that he has HIV, thereby causing a wide public outcry, and that will eventually lead to attention to the problem and the study of the disease.

The peak of the popularity of the NBA came in the 90s. He is connected with the new NBA commissioner David Stern, who brought the league to a new gaming and financial level, as well as with the appearance in the league later of the most famous basketball player on the planet, Michael Jordan.

The NBA is now a corporation with a well-thought-out development strategy and growing commercial potential. The main thing she learned to do is to arrange a show and sell people emotions that you want to experience all the time.

Who made the NBA great

The first truly great player is Bill Russell. The Boston Celtics center, the 11th NBA champion in 13 years of his career. After becoming the first NBA superstar, Russell changed the attitude to the game, to African-American players and their position in clubs. He won the NBA championship as a coach, as well as gold at the 1956 Olympics. He owns a witty quote about happiness: "As you know, in any culture people jump for joy at the moment of the highest happiness. Jumping is an internationally recognized expression of joy, and basketball is a sport that is built on jumping. Maybe the player is jumping because he is happy, but more likely, he is happy because he is jumping. I've heard players complain about almost every detail of the game—the rules, the size or color of the ball, the shape or temperature in the locker room-but I've never heard anyone complain about having to jump."

Another iconic player, Wilt Chamberlain, played with Russell at one time, who could win the match alone and who still holds a phenomenal record of 100 points per match (the average performance of teams in his time was about 90-100 points per match). Chamberlain was a bright individualist and did not hide it. His life was full of adventures, for example, in one of them he managed to visit Moscow, meet Khrushchev and get to know KGB agents.

The baton of great players was intercepted by Kareem Abdul-Jabbar, who at the time of retirement held records for the number of minutes spent on the floor, points scored, goals scored, blocked shots, etc. The 6-time NBA champion played for up to 42 years, leaving behind a great legacy. After his career as a player, he studied literature, played in films (the famous role in the film "The Game of Death" with Bruce Lee).

After Jabbar, more stars began to appear, mentioned Johnson and Bird, Carl Mallone, John Stockton, Charles Barkley and others.

But the main star of the era and the NBA was Michael Jeffrey Jordan. His NBA career began in 1984 with the Chicago Bulls. He progresses rapidly and wins three titles in a row from 1991 to 1993. Jordan shocks the world when he decides to retire from basketball and try his hand at baseball. He will return in a year and a half to win three titles in a row again from 96 to 98 and forever inscribe his name in the Basketball Hall of Fame. Jordan's charisma, leadership qualities, and most importantly, the highest level of play allowed him to raise interest in basketball to an unprecedented level. Michael became the first athlete to be awarded a personal brand of sports shoes without having played a single game in the NBA. The comedy film "Space Jam" starring Jordan further increased Michael's recognition. According to numerous polls, he is considered the most recognizable athlete on the planet, as well as the athlete who earned the most money during his career.

He expressed his attitude to success in the phrase: "I've missed more than nine thousand shots in my career. Lost in three hundred matches. Twenty-six times I was trusted with the decisive throw, and I missed. I have failed again and again. That's why I succeeded."

03/12/2021
03/12/2021

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